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Welcome to our webinar The presentation will start shortly

For financial advisers only Not for use with customers. Welcome to our webinar The presentation will start shortly. Welcome to our webinar Building Better Websites. Stuart Wilson Head of Marketing LV= Retirement Solutions. Gareth Thompson Managing Director [codepotato]. 2. Agenda

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Welcome to our webinar The presentation will start shortly

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  1. For financial advisers only Not for use with customers Welcome to our webinar The presentation will start shortly

  2. Welcome to our webinar Building Better Websites Stuart Wilson Head of Marketing LV= Retirement Solutions Gareth Thompson Managing Director [codepotato] 2

  3. Agenda Building Better Websites • Introductions & housekeeping • Learning objectives • Building Better Websites • Q&A • Summary/further info • Close 3

  4. Housekeeping Building Better Websites 4

  5. Learning Objectives Building Better Websites • Identify the key characteristics of a good website • Understand how to make the most of visitor traffic to a website and turn more visits into leads • Learn how to avoid common website design mistakes • Discover more about the latest in website innovation and additional sources of information • Identify the key characteristics of a good website • Understand how to make the most of visitor traffic to a website and turn more visits into leads • Learn how to avoid common website design mistakes • Discover more about the latest in website innovation and additional sources of information 5

  6. Attendee feedback Building Better Websites How often do you update it? 16% 43% 4.2% 6

  7. Stuart Wilson Head of Marketing LV= Retirement Solutions Gareth Thompson Managing Director [codepotato] Building Better Websites 7

  8. Building Better Websites • PH neutral, contains no horse meat, but traces of magic.

  9. A little about me. Mug shot Actual mug shot

  10. The numbers don’t lie Pro-tip: Install Google Analytics www.google.com/analytics

  11. The warning signs Products, Products, Products! A company-centric homepage An epidemic of stock photographs Poorlyformattedtext Out of date information Dead links What? Where’s their telephone number? Hidden contact details.

  12. There’s hope, don’t panic!

  13. What makes an effective site? Service-centric content. Sell YOU, not the products. Calls to actionPushing / convincing to convert Everythingis orientated towards the needs of your visitor. Clear visitor journeys. Once on a page, what next? Good first impressions The impression your ideal clients expect. Inventive imagery Specific to the content, or client.

  14. Good Examples

  15. Good Examples

  16. Good Examples

  17. Going one step further...

  18. Further reading AIDA - http://goo.gl/GrxAehttp://goo.gl/RXa6C Codepotato Blog - http://codepotato.co.uk/blog Lovely intro to Google Analytics from @cunningham_uk http://www.adviserlounge.co.uk/2013/01/16/google-analytics-and-search-engine-optimisation/

  19. Thanks!

  20. LV= Webinar Summary/further information • Other info • Webinar recordings • Podcasts • Guides http://retirementcentre.lv.com 20

  21. LV= Webinar Summary/further information • Feedback & Questions 21

  22. LV= Webinar Summary/further information • The LV= Retirement Proposition • Comprehensive pension products • Personal Pension & SIPP • Drawdown/Flexible Drawdown • Enhanced Annuity • Investment Linked Annuity • Fixed Term Annuity • Guaranteed Bond • Equity Release www.lv.com/adviser 22

  23. LV= Webinar Important notes This is for financial advisers only Not to be used after November 2013 This views expressed in this webinar by the guest presenter are those of the individual themselves and do not necessarily reflect the views of LV=. Liverpool Victoria Friendly Society Limited, Keynes House Tilehouse Street, Hitchin, Herts, SG5 2DX. Liverpool Victoria Friendly Society Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, register number 110035. NM Pensions Trustees Limited, (registered in England No. 4299742), act as Trustees and Scheme Administrators. Authorised and regulated by the Financial Conduct Authority, register number 463402. Registered address for all companies: County Gates, Bournemouth BH1 2NF. Tel: 01202 292333 FS21334056 05/13 23

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