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Topics in Technology and Marketing Week 8 - Recap

Topics in Technology and Marketing Week 8 - Recap. The Purpose of a Business Website. MAKE THE CASH REGISTER RING A website that doesn't drive leads or sales is worthless. 3 Essential Internet strategies. Attracting website visitors Pull Marketing (SEO) Push Marketing (Email/PPC/SEM)

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Topics in Technology and Marketing Week 8 - Recap

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  1. Topics in Technology and Marketing Week 8 - Recap

  2. The Purpose of a Business Website MAKE THE CASH REGISTER RING A website that doesn't drive leads or sales is worthless

  3. 3 Essential Internet strategies Attracting website visitors Pull Marketing (SEO) Push Marketing (Email/PPC/SEM) Drive Marketing(Affiliate Marketing) Converting website visitors to purchasers Effective website design Converting purchasers to repeat purchasers Push Marketing with personalized content

  4. SEO (Search Engine Optimization) SEO seeks to maximize: Search engine visibility Web traffic resulting from searches

  5. Website Traffic Traffic - click-through (CTR) - is directly correlated to search results ranking Importance of being listed on Page 1 of a Google search return Page 1 – CTR ~ 95% Page 3+ equals commercial invisibility Importance of being listed #1 on Page 1 of a Google search return Page 1/#1 – CTR ~ 34% Page 1/#2 – CTR ~ 17% (~ 1/2 drop) Page 1/#3 – CTR ~ 11% (~ 1/3 drop) Page 2/#1 – CTR ~ 1% http://www.free-seo-news.com/newsletter423.htm http://www.seomad.com/SEOBlog/google-organic-click-through-rate-ctr.html http://www.seoresearcher.com/distribution-of-clicks-on-googles-serps-and-eye-tracking-analysis.htm

  6. Website Ranking Ranking is proportional to Google's assessment of BOTH: The degree to which the content matches the intent of the query The authority of the content http://www.seomoz.org/article/search-ranking-factors

  7. Maximize Credibility Establish business “credibility” Listings in local directories Listings in industry directories Listing in Google Places, Yahoo! Local, etc.

  8. What It All Means A highly visible website will deliver streams of potential customers – for free An invisible website means that a business must invest ($$$) in advertising to generate leads in other ways SEO is primarily about content, not technical tricks Good content results in good SEO Yet – who typically does SEO? Techies... Good content is written to address the specific concerns of prospects Concerns expressed through Google searches using keyword phrases http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf

  9. Questions?

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