1 / 7

Topics in Technology and Marketing Week 3 - Recap

Topics in Technology and Marketing Week 3 - Recap. Assignments and Grading. Mid-term assignment (individual) - 20% of final grade: Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 Due at end of Week 6.

mio
Download Presentation

Topics in Technology and Marketing Week 3 - Recap

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Topics in Technology and Marketing Week 3 - Recap

  2. Assignments and Grading Mid-term assignment (individual) - 20% of final grade: • Identify a business to create an internet marketing plan for, based on the internet marketing principles discussed in Modules 1-4 • Due at end of Week 6. • Submit questions via class blog/email after Week 3. • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course

  3. Assignments and Grading • Classroom participation - 10% of final grade: • Graded on interaction with instructor/peers

  4. Real World Example: Lady Gaga • Social Media Empress (reputedly also a musician) • 12MM+ fans on Facebook • 5MM+ followers on Twitter • 'Lady Gaga’ is searched 151MM times a month on Google • 1 billion YouTube views • The greatest source of Lady Gaga content is Gaga herself • She will tell fans anything worth knowing first • Uses Twitter and Facebook to create the feeling that fans are receiving something exclusively http://www.ip-seo.com/latest/2010/07/lady-gagas-extensive-and-successful-social-media-strategy/

  5. Real Life Examples • BlendTec • User Generated Content+Tools • Lady Gaga • User Generated Content • CwC • Pomplamoose • User Generated Content+Tools • Trent Reznor • CwC+RtB=$$$ • Julie & Julia • User Generated Content+Tools • Hyrtle Simulacrum • User Generated Content+Tools • CwC+RtB=$$$$ • X-mas Gift Card Miracle • User Generated Content+Tools • Eben Pagan • User Generated Content+Tools

  6. The Secret Formula CwC + RtB = $$$ CwC = Connect with Community RtB = Reasons to Buy • STEP 1: find a topic that large numbers of people are passionate about • STEP 2: build a community of interest through website interation • STEP 3: create offerings based on “information / knowledge”, “exclusivity”, and/or “access”.

  7. Questions?

More Related