Topics in Technology and Marketing Mod 12 Recap

1. Topics in Technology and Marketing Mod 12 Recap

2. Assignments and Grading Final assignment (team) - 40% of final grade: • Each 5-6 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan • Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail • Assignment due at the end of the course

3. Assignments and Grading Final assignment (team) - 40% of final grade: • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course concepts in proposed application

4. Assignments and Grading Classroom presentation - 20% of final grade: • Presentation will be a brief 10-15 minute summary of each team's final assignment. • Graded on: • Insightfulness of proposals • Effectiveness of communication • Mastery of course concepts in proposed application • Instructor's evaluation: 15% of final grade • Peers' evaluation: 5% of final grade

5. Final Presentation Teams • RED TEAM – Ahmad, Samar; Cates, Christopher; Keilbach, Pascal; Scott, Sarah; Walker, Drew • ORANGE TEAM – Davila, Lorenzo; Dunlap, Alvis; Ta, Jennifer; Villarreal, Noel; Wetzel, Stephanie • YELLOW TEAM – Caron, Croix; Fitzpatrick, Ashley; Garcia, Christina; Johnson, Emily; Sandoval, Sasha • GREEN TEAM – Castilleja, Daniel; Hamer, Ryan; Johnson, Jenna; Morales, Biviana; Zaman, Shahid • BLUE TEAM – Darter, Taryn; Honkomp, Brittney; Kochart, Amanda; Nevelow, Ryan; Thomas, Leah • INDIGO TEAM – Banks, Matt; Estrada, Michael; Fridell, Adam; Moore, Zach; Ochs, Joshua • VIOLET TEAM – Hill, Kyler; Kelly, Danielle; Ortiz, Kristina; Tobias, Joe; Viegas, Jeffrey

6. Assignments and Grading Classroom participation - 20% of final grade: • Graded on interaction with instructor/peers

7. Web Page Key Factors • Visitors scan – they don't read • Remember the F-shaped pattern • Visitors have a specific purpose and need to accomplish something • Website has 5 seconds to answer: • Who are you? • What do you do? • What makes you different/better? • Do you have what I need?

8. Who is a website for? • Designed to attract and engage your Perfect Prospect • Not existing customers • Not your spouse • Not you

9. CONTACT FORM FIRST NAME: LAST NAME: COMPANY: TITLE: PHONE: EMAIL: INDUSTRY: Click toSchedule Appointment Effective Home Page design LOGO Project Management Resources for Education and Healthcare Organizations Micro-USPs “Do you offer – better yet,specialize in – what I need?” Menu Bar DEDICATED EXCLUSIVELY TO PROJECT MANAGEMENT IMAGE Logo/corporate identity“Who are you?” Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. READ MORE http://econsultancy.com/uk/blog/6829-17-tips-for-creating-a-great-website-tagline Orientation statement“Am I in the right place?”“What do you do?” USP - Unique Selling/Service Proposition“What makes you different or better?” USPexplanation copy MICRO USP EDUCATION SECTOR FOCUS Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. READ MORE MICRO USP HEALTHCARE SECTOR FOCUS Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. READ MORE MICRO USP PROPRIETARY TOOLS AND PROCESSES Lorem ipsum dolor sit amet, con sectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. READ MORE CTA – call to action “What do I need to doto solve my problem?”

10. 25 reasons why I'll leave your website • Autosound • Popups • Interstitials • Too many pages • Slow load times • Prioritisation of ads vs content • Woeful navigation • Poor scent trails • Key information is AWOL • Immediate registration demands • Too much flashing, scrolling stuff • Typos • Rubbish fonts

11. 25 reasons why I'll leave your website • Narrow sites • Left-aligned sites • Cookie cutter websites • Cobwebs • A lack of clarity • PRspeak / jargon • Browser issues • Flash • No ‘About’ page • Video-only homepages • Boring vs unprofessional • Contrast fail http://econsultancy.com/uk/blog/6924-25-reasons-why-i-ll-leave-your-website-in-10-seconds

12. How to evaluate a web site • On page • Who is website designed for? • Are 5 elements of an effective Home Page present? • Content • Specifically address Perfect Prospects? • Or filled with “we-we's?” • Keyword-rich? • Simple, consistent navigation? • Leverages F-shaped layout?

13. How to evaluate a web site • Off page • SEO • Keywords in: • URL? • Title tag? • Alt attributes? • Title attributes? • # of links • PageRank of Home Page

14. Questions?