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Topics in Technology and Marketing In The Beginning

Topics in Technology and Marketing In The Beginning. What is the Internet. A network of networks Millions of private, public, academic, business, and government networks Linked by a broad array of electronic and optical networking technologies

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Topics in Technology and Marketing In The Beginning

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  1. Topics in Technology and Marketing In The Beginning

  2. What is the Internet A network of networks Millions of private, public, academic, business, and government networks Linked by a broad array of electronic and optical networking technologies Begun by DARPA (Defense Advanced Research Projects Agency) during the 1960s US Military's Cold War Era concerns about communications networks survivability Limited to bulletin boards sharing academic data Commercial use discouraged!

  3. My Background • http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg

  4. The Digital Revolution Begins January 22, 1984… … Superbowl XVIII… … Apple introduces the Macintosh… … “1984” ad airs… • http://www.youtube.com/watch?v=OYecfV3ubP8

  5. Nothing is ever the same again Children born after 01/22/84 are “digital natives” Came of age in a digital world The rest are “digital immigrants” Came of age prior to the Millennium Have lived with analog technology to a greater or lesser extent Immigrants are rarely as fluent as natives • http://www.marcprensky.com/writing/Prensky – Digital Natives, Digital Immigrants - Part1.pdf

  6. Surfing the prehistoric-Internet Before browsers: the Internet was limited to the tech savvy – “geeks” The first browser: WorldWideWeb (1991) Text only Did not support page graphics!

  7. Surfing the prehistoric-Internet First widely available browser: Mosaic 1.0 (1993) First browser to support page graphics – Mosaic 2.0 (1994) http://www.boutell.com/newfaq/history/fbrowser.html

  8. Netscape: The Web Is For Everyone Netscape defined the modern browser Based on Mosaic, written by Mosaic developers Netscape 1.0 (1994) Major innovation: text and graphics appear on the screen as the web page downloads Earlier web browsers would not display a page until all graphics on it had been loaded

  9. The First Browser War With 90%+ of browser market at its peak, Netscape eventually lost to Internet Explorer Netscape still lives on under its original name: Mozilla Firefox is a direct descendent of Netscape • http://en.wikipedia.org/wiki/Browser_wars • http://en.wikipedia.org/wiki/Netscape#Mozilla_Firefox-based_releases

  10. Open Standard Victorious Microsoft wins battle, loses war The Internet remains an “open” environment Enormous implications for: Growth of Internet Today's internet/social media platforms

  11. The Evil Empire Defeated Defeat of Microsoft's proprietary standards enabled: Any network to communicate with any other network Any computer to communicate with any other computer Any software platform to communicate with any other software platform Anyone to communicate with anyone else

  12. Alphabet Soup – TCP/IP The basic language of the Internet TCP (Transmission Control Protocol) - “packages” the data IP (Internet Protocol) – addresses and delivers the “packages” Created by DARPA • http://searchnetworking.techtarget.com/sDefinition/0,,sid7_gci214173,00.html

  13. Alphabet Soup – FTP FTP (File Transfer Protocol) – enables transfer of files between 2 computers connected to the Internet Created by DARPA • http://searchenterprisewan.techtarget.com/definition/File-Transfer-Protocol

  14. Alphabet Soup – POP/SMTP POP/SMTP POP (Post Office Protocol) – enables receipt of emails SMTP (Simple Mail Transfer Protocol) – enables sending of emails Created by DARPA • http://searchexchange.techtarget.com/definition/POP3 • http://searchexchange.techtarget.com/definition/SMTP

  15. Alphabet Soup – HTML HTML (Hypertext Markup Language) – instructs browser how to format and display web page Created by Tim Berners-Lee • http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212286,00.html

  16. Alphabet Soup – HTTP HTTP (Hypertext Transfer Protocol) – enables transfer of web pages between server and browser Created by Tim Berners-Lee • http://www.birds-eye.net/definition/h/http-hyper_text_transfer_protocol.shtml

  17. Alphabet Soup – SSL SSL (Secure Socket Layer) – encodes data transmitted across Internet Created by Netscape • http://www.birds-eye.net/definition/s/ssl-secure_sockets_layer.shtml

  18. Alphabet Soup – Javascript Javascript – enables dynamic changes to web page content Created by Netscape • http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci212418,00.html

  19. Alphabet Soup – CSS CSS (Cascading Style Sheets) – separates formatting from HTML page structure, enabling: Cleaner, faster-loading page code Quick and easy formatting changes to entire website Created by W3C (World Wide Web Consortium) • http://en.wikipedia.org/wiki/Cascading_Style_Sheets

  20. To Learn More, Go To School W3 Schools Tutorials Examples References Certifications Free! • http://www.w3schools.com/

  21. Questions?

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