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Aristotle’s Methods of Rhetoric: Ethos

Aristotle’s Methods of Rhetoric: Ethos. Barry 2010. Aristotle’s Methods of Rhetoric. Ethos: the characteristic of credibility emanated by a speaker Pathos: persuasion through emotional appeal Logos: persuasion through use of logic.

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Aristotle’s Methods of Rhetoric: Ethos

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  1. Aristotle’s Methods of Rhetoric: Ethos Barry 2010

  2. Aristotle’s Methods of Rhetoric • Ethos: the characteristic of credibility emanated by a speaker • Pathos: persuasion through emotional appeal • Logos: persuasion through use of logic Adapted from The Art of Public Speaking by Stephen E. Lucas

  3. Ethos • Which imaginary statement would you be more likely to believe? • “Changes in professional football are producing a faster, more pass-oriented game.” (Peyton Manning) • “Changes in professional football are producing a slower, more run-oriented game.” (Hillary Clinton) Adapted from The Art of Public Speaking by Stephen E. Lucas

  4. Ethos • Which imaginary statement would you be more likely to believe? • “We can expect more female candidates for President in the foreseeable future.” (Hillary Clinton • “We will not have more female candidates for President in the foreseeable future.” (Peyton Manning) Adapted from The Art of Public Speaking by Stephen E. Lucas

  5. Ethos • A speaker’s ethos has to do with credibility: the audience’s perception of whether a speaker is qualified to speak on a given topic • The two major factors influencing a speaker’s credibility are • 1. Competence • 2. Character Adapted from The Art of Public Speaking by Stephen E. Lucas

  6. Ethos • The two major factors influencing a speaker’s credibility are • 1. Competence • 2. Character • Competence: how an audience regards a speaker’s intelligence, expertise, and knowledge of the subject • Character: how an audience regards a speaker’s sincerity, trustworthiness, and concern for the well-being of the audience Adapted from The Art of Public Speaking by Stephen E. Lucas

  7. Enhancing Your Ethos • Build credibility by: • 1. explaining your competence • 2. establishing common ground with your audience • 3. delivering your speech fluently, expressively, and with conviction • The first two occur during your introduction, and the third happens throughout your speech. Adapted from The Art of Public Speaking by Stephen E. Lucas

  8. 1. Explaining your competence • You may choose to explain your research or personal experiences that make you qualified to speak on your topic. • Example 1: Research • Example 2: Personal experience Adapted from The Art of Public Speaking by Stephen E. Lucas

  9. 2. Establishing common ground • Creating common ground: a technique in which a speaker connects himself or herself with the values, attitudes, or experiences of the audience • Example 3 • Example 4 Adapted from The Art of Public Speaking by Stephen E. Lucas

  10. 3. Fluency, expressiveness, and conviction • If your delivery is effective, you will gain credibility • Show confidence as you speak! Act like you know what you are talking about! • President Harry Truman said that in speaking, “sincerity, honestly, and a straightforward manner are more important than special talent or polish.” Adapted from The Art of Public Speaking by Stephen E. Lucas

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