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Rhetoric

Rhetoric. The Packaging of my Message. Everyone and anyone can communicate. Aristotle defined rhetoric as the faculty or skill of discovering the available means of persuasion in a given case. It is an analytical skill. . Audience Analysis. Positive Neutral Disinterested Opposed.

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Rhetoric

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  1. Rhetoric The Packaging of my Message

  2. Everyone and anyone can communicate Aristotle defined rhetoric as the faculty or skill of discovering the available means of persuasion in a given case. It is an analytical skill.

  3. Audience Analysis • Positive • Neutral • Disinterested • Opposed

  4. Audience Analysis Strategies • Positive: Narrative, Examples, Comparisons • Neutral: Facts, Statistics, Testimony, Examples • Disinterested: Facts, Statistics • Opposed: Narrative, Facts, Statistics, Examples, Comparisons

  5. 3 primary Sources • Pathos • Ethos • Logos

  6. Pathos A listener’s personal needs, drives, and desires. Pathos will determine the evidence and the delivery style you use. Audiences will generally fall under four categories: positive, neutral, disinterested, opposed.

  7. Maslow’s Hierarchy of Needs Safety Self-Actualization Esteem Belonging Biological

  8. Key Words for Pathos • Appeal • Need • Desires

  9. Critique of Pathos • Facial Expression • Gestures • Voice • Platform Movement

  10. Facials • Eye Contact • Brow • Panning the room • Smile • Tension

  11. Gestures • Natural • Motivated by mood • Not overused

  12. Voice • Intelligibility=enunciate • Inflection=variation vs. Monotony • Tempo=characterization, mood, atmosphere • Volume=loudness • Force=intensity • Pitch=highness or lowness (habitual or ideal) • Timbre=vocal quality

  13. Platforming • Posture • Movement • Body Tone

  14. Ethos • The speaker’s character in the minds of the audience. • Key Words: • Competence • Sincerity • Good will

  15. Audience Analysis Strategies • Positive: Narrative, Examples, Comparisons • Neutral: Facts, Statistics, Testimony, Examples • Disinterested: Facts, Statistics • Opposed: Narrative, Facts, Statistics, Examples, Comparisons

  16. Logos • The thinking process that allows the listener to arrive at logical conclusions. • Key words: • Reasoning • Evidence

  17. Reasoning • The process of putting evidence together in a coherent argument to support a position: • Inductive: Specific to general • Deductive: General to Specific • Problem/Solution • Compare/Contrast

  18. Reasoning • The process of putting evidence together in a coherent argument to support a position: • Inductive: Specific to general • Deductive: General to Specific • Problem/Solution • Compare/Contrast

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