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Amy Page MSIT 537 Spring 2005 17 May 2005

Amy’s Home Grocer Website. Amy Page MSIT 537 Spring 2005 17 May 2005. Purpose. E-commerce online grocer website Sell Amy’s unique products over the Internet Fruits, vegetables, dairy, health foods, organic foods and sugar-free foods

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Amy Page MSIT 537 Spring 2005 17 May 2005

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  1. Amy’s Home Grocer Website Amy Page MSIT 537 Spring 2005 17 May 2005

  2. Purpose • E-commerce online grocer website • Sell Amy’s unique products over the Internet • Fruits, vegetables, dairy, health foods, organic foods and sugar-free foods • Currently, there are no online grocery businesses that compete with Amy’s specialized product line

  3. Market Demographics • Dual-income busy professionals. These people have no time and would like meals delivered. • Parents with small children. These people are too busy go to the grocery store and like the convenience of having groceries delivered. • City dwellers with no cars. In New York, this group is large and going on a big shopping trip is inconvenient. In Southern California where cars are a “must”, this group is not as popular. • Disabled persons. These people use online grocers for convenience. In this case, online grocers provide a necessary service. • Elderly people. Many elderly people don’t drive, can’t carry big bags or make large shopping trips. • People who hate to stand in a grocery store line. Some people just hate going grocery shopping!

  4. Competitors • Albertson’s, Vons and other brick-and-mortar grocery businesses Note: the brick-and-mortars are not trying to replace customers in their stores with online shoppers, but merely want to add to the capabilities, service and convenience of the customer shopping experience.

  5. Website Overview • 20 ASP pages including header and footer plus global, AdRotator and DB files • Features include new user registration, editing and deleting profile information, 4 shopping pages, shopping cart, and checkout • Multiple pages for errors and success messages

  6. Website Implementation Database Interaction:

  7. Website Implementation (cont.)

  8. Links • From home: http://192.195.154.14/pagea537/AmysHomeGrocer/a_default.asp • From school: http://192.168.10.5/pagea537/AmysHomeGrocer/a_default.asp

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