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Wurl Bridge April 28, 2014 Beta starts June 1, 2014

Wurl Bridge April 28, 2014 Beta starts June 1, 2014. THERE’S LOTS OF CONSUMER INTEREST IN OTT, BUT OPERATORS WANT INCREMENTAL REVENUE. Meaningful revenue from OTT.

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Wurl Bridge April 28, 2014 Beta starts June 1, 2014

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  1. Wurl Bridge April 28, 2014 Beta starts June 1, 2014 WURL Confidential

  2. THERE’S LOTS OF CONSUMER INTEREST IN OTT, BUT OPERATORS WANT INCREMENTAL REVENUE. Meaningful revenue from OTT “As a Pay TV service provider, we’re always looking for new services to grow ARPU. OTT content has the potential to help us in two ways: attracting new viewers and we creating a new revenue stream by bringing web-style ad targeting to television.” • Wurl Bridge • On-demand OTT videos for linear TV viewers. • Incremental revenue for operators and networks. WURL Confidential

  3. Wurl Bridge With the Wurl Bridge API, applications retrieve short-form OTT videos related to linear TV & movies. Meaningful revenue from OTT New ad inventory for linear TV: ad-supported OTT content available on-demand while watching live broadcasts. • While watching TV, get 1-click access to OTT content that’s related to the TV series being watched. • Wurl indexes short-form video content related to 1000s of TV shows and movies. • Any application – use TV & movie asset IDs (TMS, Rovi, EIDR) to retrieve videos from the Wurl Bridge API More info: wurl.com/bridge

  4. Wurl Bridge: Not just for sports. The Wurl Index is constantly updated with new videos related to 1000s of TV series and movies. +STREAMS Big Bang Theory Sheldon’s Brain – YouTube.com Date Night – CBS.com Killer Gorilla – TBS.com Load More Clips + WURL Confidential

  5. Wurl Bridge Creates significant new ad inventory from linear TV viewing. Additive Ads. Ads attached to OTT videos create incremental ad inventory for MVPDs and networks. Linear video Short-form OTT video Linear advertising web-based ad insertion OTT Linear 0 30 60 During a 1-hour TV show, viewers have on-demand access to short form OTT videos that include 5-10 second pre-roll and post-roll ads. WURL Confidential

  6. Wurl Bridge Beta starts June 1, 2014 Wurl, Inc. 550 Lytton Avenue Palo Alto, California 94301 Sean Doherty, CEO doherty@wurl.com 650-279-8667 WURL Confidential

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