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Winter 10 11

Winter 10 11. Marketing Recap & Projections. Additions and Changes. Staffing: Chris Cawley winter event coordinator Kim Casey summer event coordinator Kokomo’s new location Rocky Mountain Chocolate Factory Sugar Lips Mini Donuts Organic Soap & Spa McCoy’s Mercantile Bricks 4 Kids

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Winter 10 11

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  1. Winter 10 11

  2. Marketing Recap & Projections

  3. Additions and Changes • Staffing: • Chris Cawley winter event coordinator • Kim Casey summer event coordinator • Kokomo’s new location • Rocky Mountain Chocolate Factory • Sugar Lips Mini Donuts • Organic Soap & Spa • McCoy’s Mercantile • Bricks 4 Kids • Sky Chutes Coffee/Daylight Donuts

  4. Summer Recap • Generally, summer was _____ • Continue to struggle with group/corporate • Increased FIT and FIT events • Activity participation actually UP over last year • 52%! • Event attendance increased • Particularly 3 Ring Weekend • Significant reduction in event costs • More spend on marketing • More results from less $ • Reallocation of $ to Summer Concert Series • Not huge successes, but will incorporate lessons into next summer’s planning

  5. Summer 2011 • Genuine Jazz & Wine • Mountain Pose Yoga Festival • Warrior Dash • Quizno’s Bike Challenge: logistics and spectator hub • MS Hike • expect significant increase in numbers • CopperX and XCountry • 2010 slow start, but great potential in Sept

  6. Summer Marketing • Local: SDN, posters, NRC • Westword • Denver Post on line & newsletters • Targeted • Boulder Weekly • CPR • Underwriting and listener giveaways • Alice • Co-sponsor Children’s Hospital program • Listener giveaways • TV – Comcast spotlight • Texas PR – Copper Country • Industry specific PR – Guitar Town • Emails: pass holders, homeowners

  7. Continuing Marketing Efforts • TV 18 & RSN TV 8 (now Outside TV) • Retailers, please submit questionnaires • Bus ads: Summit Stage & Copper Shuttles • Copper Magazine • check in packet • Colorado welcome centers • Dining Guide • Tear-off map • Summer Adventure Guide • Kids’ Night Out • Parents’ Handbook, What To Do, Summit Mag, Dining Guide • Experience Copper Gift Card • Large resort maps – listing all businesses • Kiosks • En Fuego & Winter holiday events

  8. New Marketing Experiments • RSVP direct mail to front range • Hemispheres (United in-flight mag) • Text campaigns

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