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Social Networking for Attorneys. A Roadmap for Success LACBA Small Firm & Solo Practitioners Conference June 25, 2009. Social Networking v. Social Media. Social Networking
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Social Networking for Attorneys A Roadmap for Success LACBA Small Firm & Solo Practitioners Conference June 25, 2009
Social Networking v. Social Media • Social Networking • focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.
Social Networking v. Social Media • Social Media • is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
Outline • Introductions • Who is using social media and networking? • Blogging, LinkedIn, Facebook, Twitter, Oh My • Benefits of social media and social networking • Social media and networking marketing plans
Outline • Potential pitfalls and ethical considerations • How to use these tools effectively • How to keep your networking social, yet maintain your professionalism • Where to begin • Questions
Adrianos Facchetti Attorney Law Offices of Adrianos Facchetti Author California Defamation Law Blog • www.linkedin.com/in/defamationlawyer • www.twitter.com/adrianos • www.defamationlawblog.com • www.losangelesbankruptcylaw.net • www.facebook.com/pages/Burbank-CA/Bankruptcy-Filings/76177223607
Gordon P. Firemark Entertainment Lawyer & Consultant Law Offices of Gordon P. Firemark Author Entertainment Law Update Theatre Lawyer • http://firemark.com • http://entertainmentlawupdate.com • http://theatrelawyer.com/ • www.linkedin.com/in/gfiremark • www.twitter.com/firemark
H. Scott Leviant Practice Group Director Initiative Legal Group LLP Author The Complex Litigator • www.thecomplexlitigator.com • www.linkedin.com/in/hsleviant • www.twitter.com/hsleviant
Victoria Pynchon Attorney-mediator and arbitrator ADR Services, Inc. Author Settle It Now Negotiation Blog • www.negotiationlawblog.com • www.linkedin.com/in/victoriapynchon • www.twitter.com/vpynchon
Heather Morse Milligan Director of Marketing Barger & Wolen LLP Author & Editor The Legal Watercooler • www.legalwatercooler.blogspot.com • www.linkedin.com/in/heathermilligan • www.twitter.com/heathermilligan
Who is using the Internet? FUTURE and CURRENT decision makers are HERE!
Who is Using Social Media & Networking? • Adult Internet users who have an online social network profile has more than quadrupled in the past four years -- from 8% in 2005 to 35% Pew Internet & American Life Project's December 2008 tracking survey
Who is Using Social Media & Networking? • Online adults with profiles on social networking sites • 75% of 18-24 • 57% of 25-34 • 30% of 35-44 • 19% of 45-54 • 10% of 55-64 • 7% of 65 and older Pew Internet & American Life Project's December 2008 tracking survey
Who’s on LinkedIn • April 2008: 118,000 • June 2008: 216,000 • December 2008: 406,000 • March 2009: 563,000 • June 2009: 840,000
What is Twitter? • Microblogging site • 140 characters or less • “It’s a chance to deliver short personal messages to business connections and friends to let them know what you’re thinking and what you’re doing.” Jeffrey Gitomer www.gitomer.com
Portrait of a Twitter User • Median age of a Twitter user is 31 • median age of a MySpace user is 27 • median age of a Facebook user is 26 • median age of a LinkedIn user is 40.7 • Twitter users are slightly more racially and ethnically diverse than is the full U.S. population.
Portrait of a Twitter User • Twitter users are also slightly more likely to live in urban areas • 35% of Twitter users live in urban areas (compared to 29% of all Internet users) • 9% of Twitter uses and status updaters live in rural areas (compared to 17% of Internet users) Pew Internet & American Life Project's Twitter and Status Updating
Blogging, LinkedIn, Facebook, Twitter, Oh My • NewsReaders • Google Reader, Yahoo, Bloglines, etc. • Friendfeed • Ning • MeetUp • PodCasting • Gordon Firemark’s Entertainment Law Update Podcast • YouTube • Ed Poll’s LawBizGuide • Syndicating content • JDSupra • Smart Phones
Benefits of Social Media and Social Networking • Helping small firms and solos • Delivering work directly or indirectly? • Personal successes • Attracting media • Recommendations • for small firms and solos • For those just starting out • Misconceptions
Social Media Marketing Plans • Pre-planning your social media and social networking • Firm v. personal pages on LinkedIn, FB, Twitter, etc. • How much time to invest? • Law firm brands v. personal brands • Building blogs on your own, or using consultants • Branding – blog under your name or niche?
Potential Pitfalls andEthical Considerations • How do you maximize time when social networking? • How do you cut through the noise and stand out? • What applications are out there to manage incoming messages? • Shortcuts to save time? • Can you delegate social networking? Social media?
Potential Pitfalls andEthical Considerations • Can you really develop personal relationships? • Maintaining professionalism • Role models out there? • Recovering from a mistake
Potential Pitfalls andEthical Considerations • Social networking policies • Rules relating to attorney advertising • Unintentionally creating attorney client relationships • Avoiding impressions of providing legal advice • Client confidentiality and privacy • Unauthorized practice of law