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Social Networking For Biz

Social Networking For Biz. Should you? Why? How?. What is Social Networking ?. A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. What is Social Networking ?.

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Social Networking For Biz

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  1. Social Networking For Biz Should you? Why? How?

  2. What is Social Networking? • A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others.

  3. What is Social Networking? • FaceBook

  4. What is Social Networking? • FaceBook • MySpace

  5. What is Social Networking? • FaceBook • MySpace • Twitter

  6. What is Social Networking? • FaceBook • MySpace • Twitter • Twibs

  7. What is Social Networking? • FaceBook • MySpace • Twitter • Twibs • LinkedIn

  8. What is Social Networking? • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  9. What is Social Networking? • Bebo • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  10. What is Social Networking? • Bebo • Digg • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  11. What is Social Networking? • Bebo • Digg • TripAdvisor • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  12. What is Social Networking? • Bebo • Digg • TripAdvisor • Epinions • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  13. What is Social Networking? • Bebo • Digg • TripAdvisor • Epinions • Network For Good • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  14. What is Social Networking? • Bebo • Digg • TripAdvisor • Epinions • Network For Good • Yahoo! 360˚ • FaceBook • MySpace • Twitter • Twibs • LinkedIn • YouTube

  15. Why would you use it for biz? • Build Customer Loyalty

  16. Why would you use it for biz? • Build Customer Loyalty • Increase visits to your web site

  17. Why would you use it for biz? • Build Customer Loyalty • Increase visits to your web site • Build inbound links

  18. Why would you use it for biz? • Build Customer Loyalty • Increase visits to your web site • Build inbound links • Keep Mindshare

  19. Convinced? • Remember the “Cocktail Party” Rule!

  20. Start by lurking • Remember the “Cocktail Party” Rule! • Start by lurking.

  21. Then what? • Open an account.

  22. Then what? • Open an account. • Have a plan.

  23. Then what? • Open an account. • Have a plan. • Answer: “Why are you doing this?”

  24. But HOW do I…? • Be true to who you are.

  25. But HOW do I…? • Be true to who you are. • Hedgehog!

  26. But HOW do I…? • Be true to who you are. • Hedgehog! • Be transparent.

  27. But HOW do I…? • Be true to who you are. • Hedgehog! • Be transparent. • Respect your customers.

  28. But HOW do I…? • Be true to who you are. • Hedgehog! • Be transparent. • Respect your customers. • Don’t make promises you can’t keep.

  29. Set Your Goals • Reach customers directly

  30. Set Your Goals • Reach customers directly • Push your brand

  31. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations

  32. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations • Market Research

  33. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations • Market Research • Event Marketing

  34. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations • Market Research • Event Marketing • Retail Sales Promotions

  35. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations • Market Research • Event Marketing • Retail Sales Promotions • Recruitment

  36. Set Your Goals • Reach customers directly • Push your brand • Online Public Relations • Market Research • Event Marketing • Retail Sales Promotions • Recruitment • Publishing

  37. But SHOULD you? • The real question is… How involved should you business become in this technology?

  38. Thanks for your time! Keleigh Schwartz beachdog.com 1517 Pacific Ave N / POB 954 Long Beach, WA 98631 360.642.4431

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