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Understanding and Applying the Noel-Levitz Student Satisfaction Survey

Understanding and Applying the Noel-Levitz Student Satisfaction Survey. Department of Institutional Research. Topics. The Survey Instrument Administration of the Survey Responses Findings Next Steps Resources. The Leichert Scale (1 – 7). Importance / Satisfaction 1 = Not At All

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Understanding and Applying the Noel-Levitz Student Satisfaction Survey

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  1. Understanding and Applying the Noel-Levitz Student Satisfaction Survey Department of Institutional Research

  2. Topics • The Survey Instrument • Administration of the Survey • Responses • Findings • Next Steps • Resources

  3. The Leichert Scale (1 – 7) • Importance / Satisfaction • 1 = Not At All • 2 = Not Very • 3 = Somewhat Not • 4 = Don’t Know / Neutral • 5 = Somewhat • 6 = Important / Satisfied • 7 = Very

  4. The Survey Instrument • Two Year Community College Form A • Focused on 12 Areas of Emphasis including • Student Services • Instruction • Campus Environment

  5. Administration of the Survey • Survey ran from Feb. 15th to Mar. 14th • Email invitation sent to each student with a MyCR account • Secondary email sent to any personal email addresses provided • Two email reminders sent to non-responding students

  6. Responses • 831 Students Responded • 11% Response Rate • Noel-Levitz expects a 10-20% Response Rate

  7. Respondent Summary: Location/Load

  8. Comparison to CR Population: Location/Load

  9. Respondent Summary: Gender/Ethnicity

  10. Comparison to CR Population: Gender/Ethnicity

  11. In a nut shell… Importance Satisfaction Prioritize by Average Importance Rank by Average Satisfaction 80 Questions Top 40 80 Questions Top 25% Most Important to Least Important Highest Satisfaction to Low Satisfaction Bottom 25%

  12. In a nut shell… Importance Satisfaction Top 40 Top 25% + = Strength Bottom 25% + = Challenge

  13. In a nut shell… GAP Score Good Not as good = Importance - Satisfaction Median GAP Score = .79

  14. CR vs. National Satisfaction

  15. Higher than National Average

  16. Higher than National Average

  17. Lower than National Average

  18. Identified Strengths

  19. Identified Strengths

  20. Identified Challenges

  21. Identified Challenges

  22. Overall Satisfaction

  23. Next Steps (recommended by Noel-Levitz) • Identify an Action Team • Review Data by Target Groups • Demographic Variables • Focus Groups? • Qualitative Data • Address Specific Items/Areas • Involve more Students and Campus Personnel

  24. Response Plan - Strengths • Share the Results • Use with recruiting materials • Incorporate Results in Public Relations Plans • Use departments doing well as models

  25. Response Plan - Weaknesses • Identify no more than 3-5 for any given academic year • Next steps and timelines • Areas that can be fixed with appropriate information • Short-term/quick response items • Long-term strategic plan

  26. Survey Again • Annually or Bi-annually • Inform of changes implemented • Identify areas that have seen improvement • Identify areas that have not seen improvement

  27. Resources: Charts Importance Scores in Background FT / PT Satisfaction Scores in Foreground Location

  28. Resources: Survey Questions

  29. Resources: Auto Filter Top 40 Spreadsheet • Allows User to Filter by Any Factor • Shows Differences from Average Satisfaction

  30. FT @ Eureka vs. Overall

  31. Communicating the Data:Student Services Mtg. 6/11/10

  32. Survey Results can be found at… • Enrollment Management Page • IR Survey Page

  33. For more information • Zachary DeLoach • AD106A • X4268 • Zachary-DeLoach@redwoods.edu

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