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YouGov polling on public priorities for Council spending By Simon Kitchen Head of Secretariat, Dementia Action Alliance. Context. Polling. Contribute to the debate and support members Commissioned YouGov to look at public attitudes to cuts to services for people with dementia
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YouGov polling on public priorities for Council spending By Simon Kitchen Head of Secretariat, Dementia Action Alliance
Polling • Contribute to the debate and support members • Commissioned YouGov to look at public attitudes to cuts to services for people with dementia • Questions drafted by Communication Steering Group
Methodology • Online interview of members of the YouGov Plc GB panel of 280,000+ • 2003 responses • Representative sample broken down by age, gender, employment status, socio-economic group, region and marital status
Questions asked • People with dementia and carers of those with dementia need more help and support • Funding for dementia services is likely to be threatened by the current financial climate • In which ONE of the following areas would you be LEAST willing to see local authorities make cuts?
1. People with dementia and carers of those with dementia need more help and support
2. Funding for dementia services is likely to be threatened by the current financial climate
3. In which ONE of the following areas would you be LEAST willing to see local authorities make cuts?
Conclusions • The public overwhelmingly believe that dementia and carers of those with dementia need more help and support and that the services they already receive are at risk of being cut • High level of awareness of dementia within the public at large • When faced with difficult choices, the public overall prioritise social care for older people
Next Steps • Communication Steering Group to use poll to raise profile of DAA within national, local and trade press • Full results, with breakdown, circulated to members to support local and national advocacy work