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Revenue as a Spur to Innovation Asian Trade Promotion Forum 12 April 2007. A Spectrum of Services. HKTDC: Connecting you to Business Opportunities. Revenue Over 40 Years. Current Revenue Sources. Revenue as a Spur. Integrating Customising Elevating. I. Integrating.
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Revenue as a Spur to InnovationAsian Trade Promotion Forum12 April 2007
A Spectrum of Services HKTDC: Connecting you to Business Opportunities
Revenue as a Spur • Integrating • Customising • Elevating
I. Integrating An IBM survey of 7,000 buyers and suppliers worldwide: • Most popular sourcing channels are: Exhibitions, Internet, Print magazines and Existing supplier base • Use of multiple channels tocontinue • Internet and Online marketplaces to play an increasingly important role in the next 5 years
Online Marketplace Cross Selling & Marketing Cross Selling & Marketing TDC Total Integrated Solution Cross Selling & Marketing Print Publications Exhibitions I. Integrating Online + Exhibitions Buyers can start business dialogue with exhibitors online prior to fairs Buyers can extend sourcing year round through online Build critical mass of online marketplace Print Publications + Online Buyers can look up detailed information online after identifying the supplier in the print publication Buyers can make enquiries online to suppliers featured in the print publications Exhibitions + Print Publications Exhibitors can use print publications as a pre-fair product catalogue Exhibitors can extend their reach via extensive geographical reach of print publications
II. Customising Fee-basedcustomised business matching service Connecting companies to Hong Kong partners • product suppliers, service providers • agents, distributors, licensees, franchisees • technology transfer specialists, strategic partners
II. Customising • Selects the most suitable partners • Largest proprietary databank of 700,000 company records worldwide • Pre-screens partners with confirmed interest • Professional industry specialists with 40 years trade matching experience • Assures high quality matching • ISO certified
II. Customising • How it works • USD 100 per enquiry for product or service suppliers • USD 300 per enquiry for distributors, licensors, strategic partners • 3 pre-screened partners with confirmed interest • Within 4 weeks
II. Customising UK designer seeking HK suppliers to manufacture costume jewellery “I’d already been searching the Internet for possible suppliers, but it was very hit and miss. I tried the HK Trade Development Council’s paid business matching service and found it was excellent.” - Susan Bahnesen, Suzarn Jewellery
III. Elevating • Leading with the biggest trade fairs in Asia
III. Elevating Taking the best… and making it better! • New Product Zones • Expansion of Premium Zones
III. Elevating Taking the best… and making it better! • Thematic Premium Zones • World-class fair décor
III. Elevating Launch of New Fairs • Building Materials • Printing & Packaging • Medical & Healthcare • Auto Parts • Furniture • Green Technology
III. Elevating Expanding downtown exhibition space
III. Elevating Encouraging Hong Kong companies to: • Engage in value-adding activities • Own intellectual property • Develop brands in products and services • Sell to the Chinese mainland + world
III. Elevating How? • Training courses • Branding seminars • Brand-focused exhibitions • Style Hong Kongin emerging markets • Design Galleryin Hong Kong
Leading • Helping Hong Kong Find its Future
Christopher Jackson Tel: 852-2584 4077 Fax: 852-2169 9168 Email: christopher.jackson@tdc.org.hk www.tdctrade.com