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Department of Management Sciences. BBA ( Hons ) Business Analysis BBA (HONS) in Management Sciences. Questions of the Day. What do many companies have in common in the 21 st century?. Competitors. Data. What do they need?. Analysis. Efficiency. Commercial Bank. Loan application data
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Department of Management Sciences BBA (Hons) Business Analysis BBA (HONS) in Management Sciences
Questions of the Day What do many companies have in common in the 21st century? Competitors Data What do they need? Analysis Efficiency
Commercial Bank Loan application data • Approve or not approve the application? • What is the credit limit / loan limit? • What interest rate to charge? Loan payment data • Cross-selling? Bad debt recovery? • Whom to contact and how often?
Global Brand Who are the most profitable customers? – Young? Old? Female? What is their buying behavior? How is it changing? –Any seasonality pattern? Frequency and money amount of purchase drops? Will they buy other products also? – buy what products together? buy products related to wedding / baby /home? Which new customer segments to attract and how?
Majors in the MS Department BBA (Hons) Business Analysis BBA (HONS) Management Sciences Data Analysis Efficient Operations
Career Opportunities Consulting Banks Global Brands Many Others
Recipe for Your Success Success = Opportunity + Preparation + Passion • Opportunity: You’re already at the right place, at the right time • Preparation: That’s what we can work together • Gain work experience through part-time and summer jobs or internships • Develop more analytical, communication, and technology skills for your future career • Learn to work well in a team and maintain a network of contacts • Pursue a higher degree or professional certification if necessary • Passion: That’s really up to you, but we will try our best to maintain your passion.
Are you Suitable? Analytical and Managerial Logical Mind Willingness to Learn Passion Readiness to challenge yourself Student Success is Our Success.
For More Information Business Analysis • Website: http://www.cb.cityu.edu.hk/ms/programmes/ug/BBABA/ • Contact: • Dr. Iris YeungProgram Leader (BA)Phone: 3442-8556; E-mail: msiris@cityu.edu.hk Management Sciences • Website: http://www.cb.cityu.edu.hk/ms/programmes/ug/BBAMSS/ • Contact: • Dr. Carrie LinProgram Leader (MS)Phone: 3442-9485; E-mail: mslincky@cityu.edu.hk