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Beverly Lenihan,CBC,CFRE Jim McBride,CBC

Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301 bev@reesults.com www.alrp.org. Entrepreneurial Marketing:.

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Beverly Lenihan,CBC,CFRE Jim McBride,CBC

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  1. Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org

  2. Entrepreneurial Marketing: Creating New Revenue Streams When Traditional Revenue Streams Dry Up June 2, 2005

  3. Agenda • The Stream is Drying Up • Developing Ideas • Creative Examples and Case Studies • Define Resources • 10 Tips • Q&A

  4. The Stream is Drying Up • Reduced government spending • Reduced foundation resources • Reduced corporate giving • Diluted donor giving

  5. Developing Ideas • Brainstorm with your Board • Brainstorm with your Staff • Brainstorm with your Volunteers • Brainstorm with your Clients • Brainstorm with your Affinity Groups The more ideas the better for buy in…

  6. Creative Examples and Case Studies • ALRP-LSDP • Macy’s • Target • Heifer International • Girl Scouts • Special Olympics • YMCA

  7. Child Quest LiveSTRONG Housing Works Lutheran Services American Red Cross Good Will Industries Global Exchange Creative Examples and Case Studies

  8. Define Resources • Mission-related Resources • Human Capital Resources • Physical Resources • Time-related Resources • Community Resources

  9. 10 Tips to Creating New Revenue Streams Think…

  10. Q&A Your Turn…

  11. Thank You! Beverly Lenihan,CBC,CFRE Jim McBride,CBC Reesults Consulting AIDS Legal Referral Panel (408) 873-9266 (415) 701-1200 ext. 301bev@reesults.comwww.alrp.org

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