1 / 30

General Sales Meeting Presentation for Mark -it Self-Stick, Dry-Erase Products Sales Representative Version

General Sales Meeting Presentation for Mark -it Self-Stick, Dry-Erase Products Sales Representative Version. Traditional Dry-Erase Products. Traditional Dry-Erase Products . Dry-erase surface products are traditionally identified with large hardware style boards in permanent applications. 

aileen
Download Presentation

General Sales Meeting Presentation for Mark -it Self-Stick, Dry-Erase Products Sales Representative Version

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. General Sales Meeting PresentationforMark-itSelf-Stick, Dry-Erase ProductsSales Representative Version

  2. Traditional Dry-Erase Products

  3. Traditional Dry-Erase Products • Dry-erase surface products are traditionally identified with large hardware style boards in permanent applications.  • Dry-erase “boards” tend to be costly, lack portability and are not viewed as a consumable product. • Lack versatility and are recommended for use with permanent or wet-erase markers and pens.

  4. New Dry-Erase Products from Troy School & Office Products • Troy has the ability to put a high quality, low cost dry-erase surface coatings on paper, opaque & clear films. • These developments have lead to a variety of new ways we will look at dry-erase imaging methods in the future. • These developments represent a new category of “consumable” dry-erase products that are convenient, economical and easy to use. • Products are inexpensive, extremely portable, reusable, disposable and have broad market segment appeal.

  5. Present Dry-Erase Market Growth

  6. Present Dry-Erase Market – All Products • Estimated 2004 US sales of dry-erase related products is between $177 to $ 200MM. • Markers, erasers, cleaners and accessories will make up over 60% of the sales. • Currently there are very few “consumable” and “disposable” dry-erase surface imaging products on the market.

  7. Present and Future Dry-Erase Markets • 2004/2005 projected annual growth of dry-erase related products is 22+ %. • Markers, erasers, cleaners and accessories will continue to grow at a faster rate than durable board products. • In the future new “consumable” and “semi-permanent” dry-erase surface imaging products will capture large market shares in several product categories. • Mark-itproducts will be introduced into a growing and well established market category.

  8. Mark-itProduct Design Features “Turns a smooth surface into a dry erase board”

  9. Product Design Features • All Mark-it Self-Stick, Dry-Erase paper and film products can be used with any dry-erase or wet-erase markers/pens, permanent markers, cleaning agents or erasers. • Both paper and film surfaces deliver exceptional dry-erase performance, regardless of the imaging method. • Sanford Expo, Sharpie, BIC and othermarkers, as well as Crayola water-based children’s markers work great on all Mark-it products.

  10. Product Design Features • All Mark-it products have a pressure sensitive, self-stick adhesive backing that adheres to most clean, dry surfaces. • Release film backing is clearly identified in blue for ease in identifying, removal and application to surface. It also communicates superior product quality. • All products can be applied, removed or repositioned at any time.

  11. Product Design Features - Paper Products • Mark-it Self-Stick, Dry-Erase Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use. • Paper Products are available in various sheet sizes, rolls and specialty converted items. • Price points for the paper are designed for sales to a variety of end user customers, price points and customers.

  12. Product Design Features – White Film Products • Mark-itWhite Dry-Erase Film products are identified with the Blue logo and are designed for permanent or semi-permanent applications. • White Dry-EraseFilm is far more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards. • White Film is also ideal for resurfacing of existing worn out dry-erase “whiteboards” and for retrofitting of existing obsolete chalkboards. • White Film products are designed as a substitute product for more expensive dry-erase hardware.

  13. Mark-itSelf-Stick,Dry-Erase Easel Pads

  14. Self-Stick, Dry-Erase Paper Easel PadsGeneral Product Information • Mark-it Self-Stick, Dry-erase Easel Pads work great with standard easel stands, three post easel stands and three post chalkboard hanging strips. • They offer the customer the combined convenience of a trad-itional paper easel pad with that of a reusabledry-erase, self-stick surface. • Mark-it easel pads turn any easel, wall, door, table top or smooth surface into a dry-erase board. • Sheets can be applied, removed and reapplied much like a 3M Post-it easel pad paper sheet and other adhesive backed easel pad sheets. • Pads are designed to take advantage of the millions of existing users of dry-erase andpermanent markers that currently use easel pads or dry-erase boards.

  15. Mark-it Self-Stick, Dry-Erase Paper Easel PadFeatures & Benefits • Available in 25” x 30” size and 20” x 24” (New item 102) tabletop models with ten sheets per pad. Adhesive strips stay put on most surfaces without the use of additional tape, pins or adhesives. Regular Post-it easel sheets and other plain easel paper products just don’t compare. • Mark-it products will not bleed and can be used with dry-erase, wet-erase or permanent markers. • Dry-Erase Paper is environmentally friendly. Sheets can be used over and over, versus paper which is discarded after each use. Paper and High quality Dry-Erase surface will last for months delivering a unique and economical alternative to traditional paper easel pads. • Mark-it Easel Pads save money and the environment by lowering the overall cost to the end user by as much as 80% and by eliminating the need for repeated paper disposable.

  16. Mark-itSelf-Stick, Dry-Erase Sheet and Roll Products

  17. Self-Stick, Dry-Erase Sheet & Roll Products • Mark-itPaper Sheets and Rolls are less expensive than the film product versions and offer the end-user a variety of products with a bit more more versatility. • Designed to serve the temporary, portable and disposable application needs of the end user. • Paper Products offer the customer convenience with all the same features of a traditional dry-erase surface. • Mark-it Film Sheets and Rolls are slightly more expensive than the paper products. They are designed to serve the permanent or semi-permanent requirements of the dry-erase end user. • White Film Products will last for years delivering a superior dry-erase surface for the money.

  18. Sheet & Roll Products Features, Benefits & Advantages • Sheet & roll products can be combined to create one large dry-erase surface. • All products are easy to apply, remove and reposition. • Both Paper and Film represent a huge value for the end user saving as much as 90% over traditional whiteboards. • Mark-it products offer the customer convenience with all the same features of a traditional dry-erase surface in an expensive, portable, reusable & disposable product.

  19. Product Samples & Collateral Materials • Product Sample Packet -Item 103S –Contains one 8 ½ x 11 full adhesive paper sheet, one 8 ½ x 11 full adhesive white film sheet (3.8 mil) and one Item 404P promotion flyer. • Specific product sample of any single product item. • Sales Promotional Item 403P – 8 ½ x 11 Main Product Flyer for general use. • Sales Promotion Item 404P – 3 ½ x 8 ½ Small Product Flyer for dealers, trade shows, open houses and direct mail programs. It can also be used for point of purchase applications.

  20. Point of Purchase Display Units • Point of purchase units are available in various sizes in both floor models and counter top versions. • Minimum order quantities are required. • All units are self shippers and are designed to be filled with Troy’s standard product pack-out quantities of 12 units per carton. Contact Troy School & Office Products or visit www.troydryerase.comfor details

  21. Web Page www.troydryerase.com

  22. Web Page www.troydryerase.com • Customer and Distributor sales inquiries are channeled through Troy and linked to distributors United Stationers, Action EMCO, WB Mason, Staples (Feb. 2005) and others. • Use the site for product awareness for MARK-it Self-Stick, Dry-Erase Products to the end-user customer, distributor sales people and/or other distributor customers. • Sales support, sales tools, samples, and promotion materials also available through secured website entry.  

  23. Mark-itProfit Margins & Growth • Mark-itproducts are being introduced into several growing and well established market categories including wholesale distributors, mass merchandised, retail, hobby & craft, drug and grocery channels. • Products high quality features, low cost, portability and ease in use will support wide customer appeal and repeat purchases. • Mark-it products are designed to deliver gross margins of 52+% on direct sales into the well established and relatively mature dry-erase markets. • Unlike other products Mark-it dry-erase products are consumable items designed to support continued strong growth and repeat sales.

  24. Target Customers and Associated Product Information

  25. Mark-it Products Target Customers • Designed for sales to office, school, home, hobby and various other end user outlets. • Big box office products retailers, contract stationers, mass merchandise outlets, grocery, drug etc.. • School & Office supply outlets and distributors. • Any distributor of end user products associated with dry-erase, wet-erase or permanent markers.

  26. Competitive Product Information

  27. Wholesale & Contract Catalog Support Mark-it products are currently available through: • United Stationers • Action Emco • WB Mason • Staples (Early 2005)

  28. Wholesale & Contract Catalog Support

  29. Contacting Troy School & Office Products 1-888-853-7279 www.troydryerase.com Troy School & Office Products421 S. Union St., Troy, Oh 45373

More Related