KNOWHOW2GO AND ITS MI LIFE

1. KNOWHOW2GO AND ITS MI LIFE LCAN Webinar June 3, 2013 Lisa King, Assistant Director Michigan College Access Network

2. MCAN’s Mission To increasecollege readiness, participation and completion in Michigan, particularly among low-income students, first-generation college students, and students of color.

3. MCAN’s Vision and Values • College is Postsecondary Education: MCAN uses the term “college” to refer to the attainment of valuable postsecondary credentials beyond high school, including professional/technical certificates and academic degrees. • College is a Necessity: Postsecondary education is a prerequisite to success in a knowledge-based economy. Everyone must pursue and complete a postsecondary credential or degree beyond high school. • College is for Everyone: The postsecondary education attainment rates among low-income students and students of color are significantly lower than those of other students. MCAN is committed to closing these gaps. • College is a Public Good: Postsecondary educational opportunity and attainment are critical to a just and equitable society, strong economy, and healthy communities.

4. MCAN’s Big Goal Increase the percentage of Michigan residents with high-quality degrees or credentials to: 60% by the year 2025

5. Michigan’s Strategy • Increase College Completion by lowering barriers that prevent students from getting to and through college • Social Capital • Academic Preparation • College Knowledge – Navigating the Process • Affordability

6. Statewide initiatives Support and maintain key statewide initiatives in order to increase college access, particularly within Local College Access Networks. • Its MI Life • . • Michigan College Application Week • Michigan

7. Introducing: KnowHow2Go Michigan

8. BACKGROUND National public awareness campaign sponsored by the Lumina Foundation, the Ad Council, the American Council on Education, and other allies Designed to encourage low-income and first-generation students and their families to take the steps necessary to prepare for postsecondary education through: Media messages that inspire Ground networks that support Available at www.KnowHow2GoMichigan.org

10. 4 STEPS • Be a Pain (Social Capital) • Push Yourself (Academic Preparation) • Find the Right Fit (Navigating the Process) • Put Your Hands on Some Cash (Affordability)

11. 4 STEPS • Be a Pain (Social Capital) Who Can Help Students Get to College?

12. 4 STEPS 2. Push Yourself (Academic Preparation) Take the tough classes!

13. 4 STEPS 3. Find the Right Fit (Navigating the Process) Find out which school is the best match for you and your career goals

14. 4 STEPS 4. Put Your Hands on Some Cash (Affordability)

15. Timeline January 2007 First round of PSAs released focused on Step 1: Be a Pain Airplane/Dreams PSAs expired

16. Timeline May 2008 Second round of PSAs released focused on Step 2: Push Yourself Tough characters introduced: Algebra II, Foreign Languages & Biology PSAs expired

17. Timeline June 2010 Refine and validate communications strategy Third round of PSAs released in 2011 focused on Steps 3 & 4: Find the Right Fit and Put Your Hands on Some Cash You’ve Got What It Takes – shift from “there are steps?” to “I’m not sure it’s worth the push.” PSAs expired

18. Creative Concept You’re talented. You enjoy a challenge that forces you to stretch. Maybe everyone doesn’t understand your hobby or skill, but you don’t do it for them. You know college is something you want, but it’s not going to come easy. It will take hard work and determination, but it’s not like you haven’t learned to do hard things. You’ve Got What It Takes.

19. MEDIA MESSAGES TO INSPIRE • PSAs urge young students to find someone who can help them get to college and directs students and their mentors to a website and other resources • Third series of PSAs illustrate how the • vision it takes to paint and conceive a mural, • the determination it takes to reach level 70 of a video game, and • the hard work it takes to land a challenging skateboard trick can be used to help them get to college.

20. National Update • What’s next for KH2Go? Lumina funding came to an end in Dec. 2011 – Michigan was always a self-funded state. • Round 3 PSAs expired until February 1, 2013 • No additional PSAs will be produced • Website assets will continue to be available • Print Collateral – art files will continue to be available to produce at your own cost • Sticker decals • Key tags • Mentor workbook • T-shirts • Posters

21. Implementation Strategies: Integrating the 4 Steps

22. IMPLEMENTATION STRATEGIES Must continue to follow the KnowHow2Go Brand Standards (available on MCAN Resources wiki) Use 4 Steps language in grant applications, letters to potential partners, etc. Use 4 Steps when assessing your community and identifying gaps (Mutually Reinforcing Activities) Link to KH2GoMichigan.org on your LCAN and partner websites Guide students through website assets “Are You Ready for College” quiz KH2Go University KH2Go Ambassadors Michigan College Access Portal Host community art contest – tie to Mural PSA Provide weekly or monthly tips (newsletter, website, Facebook) following the 4 Steps

25. IMPLEMENTATION STRATEGIES Distribute Print Collateral Air PSAs during school announcements (radio or tv) Encourage Spanish classes to use Spanish PSAs as part of a class lesson Encourage teachers and local businesses to display where they went to college- provide KH2Go template flyer Work with schools and YSO to creative activities around the 4 Steps USE YOUR OWN CREATIVITY to BRING KH2Go to COMMUNITY & SCHOOL ATMOSPHERE and SHARE with NETWORK

26. Creating a College-Going CultureSt. Clair County KnowHow2GO SC4 Event Highlights “Decision Day” &“Take Your Child to College Day” St. Clair County KnowHow2Go – Local College Access Network Creating a college-going culture in our community, in our schools, and with our families.

27. Promoting KnowHow2GO SC4 participates in KH2G in a variety of ways including: Attending regular KH2G meetings Promotion of local efforts at State conferences (i.e. MSFAA and MACRAO) Ask an Expert presentations Collaborating efforts with college access coordinators

28. Example: Muskegon Opportunity KH2Go Road Show

29. Introducing: It’s MI Life

30. It’s MI Life • 2004 study conducted by Your Child revealed a significant disconnect between parents and teachers. • 2005 study revealed Michigan parents felt education was important but not essential. • Almost half of all parents(46%) don’t agree that everybody should have a college education. • About one-third of all parents (34%) don’t agree that people with a college education are usually better-off.

31. It’s MI Life • Focus groups of 10th-12th graders in Southeast Michigan. • Michigan’s high school students know college is important to their future. They just want help navigating the path to that future. • While 5 out of 6 students say they plan to attend college, only 2 out of 6 are really likely to go. • Students are in search of easily accessible, personalized and meaningful advice.

32. It’s MI Life • It’s MI Life was launched in 2009 as an effort to engage students directly in planning for life after high school. • Web portal: www.itsmilife.com, is a social network tied to envisioning a good life in the future, emphasizing higher education attainment as essential to having a good life. • Summer 2009: Pilot phase • 2010: Hiatus • 2011: MCAN approached • 2012: Relaunch

33. It’s MI Life • It’s MI Life was launched in 2009 as an effort to engage students directly in planning for life after high school. • Students, parents, teachers, college advisors, and mentors are invited and encouraged to join in this effort • Site offers non-intimidating, peer-to-peer conversational entry point – with an emphasis on the voices of students themselves. • Provides opportunities and resources for college and career planning • Connects w/ KnowHow2Go and Michigan College Access Portal

34. It’s MI Life www.itsmilife.com

35. It’s MI Life A place for students to connect, contribute and make college decisions. Students can: • Ask questions and find answers in forums • Find resources • Connect with Facebook and Twitter • Connect with college students, professionals and educators who can answer their questions • Hear real-life stories from college students and professionals • Find opportunities for interning and job shadowing • Make college choices that are right for them

36. It’s MI Life You can: • Help answer questions and steer students in the right directions. Your input will help create a valuable database of answers for students, who in turn will ask you for guidance in particular areas. • Provide information about courses of study and potential career paths. • Act as mentors, share your college and career path stories. • Encourage students, teachers, admission reps, LCAN coordinators that you interact with to participate

37. How To Connect • Login using Facebook or Twitter • Create unique username/password for site

38. How To Connect • Login using Facebook or Twitter • Create unique username/password for site

39. Question & Answer form

40. Question & Answer Forum • Academic Life • Campus Life • Career • College Applications • College Search • Money • General

41. KnowHow2go

42. Michigan College Search

43. Paying for college

44. Career prep

45. Mytonomy - videos

46. MYTONOMY • Free video Q & A service • Students can get advice on every aspect of college and career planning • Students can upload their videos • More than 2,400 videos already uploaded

47. Mytonomy - videos

48. Facebook

49. Mytonomy - videos

50. ItsMiLife YouTube Channel • Send videos to itsmilife09@yahoo.com to have it uploaded