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On-Board

On-Board. An In-flight Video Showcasing the Very Best of Atlanta. Dining. Nightlife. Sightseeing. Attractions. Shopping. Atlanta’s Thriving Visitor Market. In 2013, an estimated 45 million US residents visited the Atlanta Area.

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On-Board

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  1. On-Board

  2. An In-flight Video Showcasing the Very Best of Atlanta Dining Nightlife Sightseeing Attractions Shopping

  3. Atlanta’s Thriving Visitor Market. • In 2013, an estimated 45 million US residents visited the Atlanta Area . • Approximately 24.4 million domestic visitors stayed overnight. • Approximately 32 million domestic visitors came to Atlanta for leisure. • Approximately 13 million visitors came for business. • In 2013, domestic visitors to Metro Atlanta spent $13 billion. Travel figures from the Atlanta C.V.B.

  4. Southwest Demographics. • 1 in 4 domestic passengers throughout the U.S. flies Southwest. • Average passenger is 48 years old. • Average income is $88k / household • 65% of passengers are traveling for leisure. • 35% of passengers are flying for business.

  5. In-flight Entertainment for a Captive Audience • A Look At Atlanta is a professionally produced, 30-minute program shown on every Southwest flight into Atlanta. • A 50/50 blend of editorial & advertising featuring 5-8 retail storesin Atlanta. • Approximately 20 total paid spots,30 seconds each. • On-location, with an upbeat host. • Promotes the mobile app.

  6. A Look At Mobile App Our world-classapplication is a travel guide for all major U.S. cities and international destinations. Promoted throughout the in-flight film, the app is a post-flight companion that: • Enhances and extends the user experience • Influences destination choices • Saves the traveler time & money • Brings your store new and returning customers … and more revenue

  7. A Look At Mobile App Our app will showcase only the finest establishments in a dynamic, intuitive directory organized by destination categories: • Restaurants • Shopping • Travel (Hotel, Airline, Cruise, Car, Tours) • Attractions (Museums, Landmarks) • Nightlife • Entertainment (Theatre, Events, etc.)

  8. A Look At Mobile App Each destination category will feature a list of the individual advertisers, such as your store. Your store will be among the first few listed on the mobile app. Clicking on your listing will take the user to your own custom landing page.

  9. A Look At Mobile App Your custom landing page featuresa robust user experience including : • Featured products or categories from your website • Links to call the store or to visit your website directly

  10. A Look At Mobile App Your custom landing page featuresa robust user experience including : • Maps, directions and GPS integration • Ability to help your customers find your location, providing directions from their current location.

  11. A Look At Mobile App You have the ability to to create your owndaily specials or events. • You create a special offer or coupon at ALookAt.comand set a start & end time. • Timely specials are instantly posted on your custom landing page inside the app. • Specials can also be sent out as push notifications or texts to yourpotential customers within proximity.

  12. A Look At Mobile App Our app will also provide convenient links to popular travel tools such as: • Hotel Listings • Hotel Information & Location • Hotel Reservations • Airline Reservations & Flight Status • Car Reservations • Cruise & Tour Bookings

  13. Advantages of our App • Our in-flight program provides an unprecedented exposure to captive audience of millions of travelers. • Content will be timely and updated by locals. • The benefits to the user are both informational and financial.

  14. Connecting with your Customers • Daily gift certificate drawings to encourage app downloads • Discounts for cardholders when they present boarding pass • Credit Card reward point bonuses • Pre-purchase (Groupon-like) coupons, free from any additional program costs to you.

  15. Rate Structure • $55,000 annually for 30 second spot • Includes on-location filming at your store, integratingyour existing footage if available • Advertisers are prominently featured on the mobile app and the website. • Our program offers a much lower cost-per-thousand than comparable advertising.

  16. Cost Effective Advertising

  17. Deadlines • All contracts for Atlanta are due 12/15/14. • Video content due 1/15/15. • Your spot on A Look at Atlanta will beginshowing on Southwest flights on 3/1/15.

  18. Contact Info Fred Mullins mullins@alookat.com (859) 552-7672

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