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Ralph T. Wakerly Wakerly Partners, Inc.

Brand Yourself for Success!. Ralph T. Wakerly Wakerly Partners, Inc. HIMSS Conference Orlando, Florida February 24, 2004. What is a Brand?. “A brand is a shortcut to a decision” Philip Kotler, Marketing guru. What is Your Brand?. Your Brand is…. Your name

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Ralph T. Wakerly Wakerly Partners, Inc.

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  1. Brand Yourself for Success! Ralph T. Wakerly Wakerly Partners, Inc. HIMSS Conference Orlando, Florida February 24, 2004

  2. What is a Brand? • “A brand is a shortcut to a decision” • Philip Kotler, Marketing guru

  3. What is Your Brand?

  4. Your Brand is… • Your name • Your skills, experiences and accomplishments • Past employers • Personal attributes • Etiquette and image • Your value proposition

  5. Your Value Proposition • A brief description of: • What kinds of problems you can solve • Business benefits you can produce • Evidence of your skills and abilities • How you are unique

  6. Assess Your Brand • What are my 3-5 core skills? • How well am I known? • What are my key successes? • What’s my value proposition? • How would my last three bosses describe me? • What am I doing to make myself more valuable and more visible?

  7. Five Fundamentals of Personal Branding

  8. Fundamental #1: Planning

  9. Create Your Career Plan! • Set goals • Create a personal mission statement • Do the work you love! • Create a personal action plan • Have fun with it! (like Ted Leonsis) • Put it in writing!

  10. Fundamental #2: Perform!

  11. Millionaires’ Top 5 Success Factors • Working harder than most people • Being well disciplined (73% of MD’s cited) • Being honest with all people • Getting along with people • Having a supportive spouse *The Millionaire Mind, Thomas Stanley, 2001

  12. CIOs’ TopPriorities CEO’s Top Issues • Personnel shortage • Malpractice • Reimbursement • IT for Patient Safety • Upgrade Security/HIPAA Compliance • Replace/upgrade inpatient clinicals Source: ACHE CEO Survey, Healthcare Executive Magazine, March 2003 Source: HIMSS Leadership Survey, February, 2003 Fundamental #3: Be Relevant!

  13. Yes No Are You Relevant? • I am often on my boss’ agenda I attend key meetings Leadership seeks my opinion I lead or am subject matter expert in a major improvement initiative • In the vendor or consulting world: • I work with a major client • I produce significant revenue • I design or develop new products

  14. Fundamental #4: Be Visible

  15. “Shine in the White Space” How to be a Star at Work*: • Stars seek out and plan their next project 6 months ahead of time • They proactively sell champions • They take initiative • They take risk *Source: How to be a Star at Work – Nine Breakthrough Strategies You Need to Succeed, Robert Kelley, 1998

  16. Be a Star at Show and Tell

  17. Fundamental #5: Help Others/Build Relationships “I went into IT so I wouldn’t have to deal with people.” - A Leading CIO

  18. Brand Building Secrets of Top Consultants • Become a subject matter expert • Work on high profile projects with senior executives • Deliver business benefits • Build strong relationships • Write and speak frequently

  19. Summary – Five Fundamentals of Branding • Plan and set goals • Perform, work hard • Be relevant • Be visible • Help others, build relationships

  20. Top Ten Brand Builders • Take a personal brand inventory • Develop career goals and a mission statement • Work hard, deliver results! • Deliver business benefits to your organization • Become a subject matter expert in key areas

  21. Top Ten Brand Builders • Participate in high profile projects • Communicate achievements • Enhance your communications skills • Build relationships, help others, network • Present and write at least twice a year

  22. Closing Thought “If you love and serve man, you cannot by any hiding or stratagem escape remuneration.” - Emerson

  23. Thank You!! Ralph T. Wakerly President, Wakerly Partners, Inc. ralph@wakerly.com www.wakerlypartners.com 630-852-4819

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