Mobile Media Workforce & Employment in California National Council for Workforce Education Conference

1. Mobile Media Workforce & Employment in California National Council for Workforce Education Conference October 22, 2012 John Carrese Zhenya Lindstrom California Community Colleges’ Centers of Excellence

2. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

3. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

4. Centers of Excellence Mission The Centers of Excellence, in partnership with business and industry, deliver statewide, regional, and local workforce research customized for community college decision making and resource development.

5. Centers of Excellence • Inform – community college and workforce community through regional labor market research and data • Connect – business and industry with community colleges and workforce organizations that are committed to developing an outstanding workforce • Advance – economic competitiveness in a region by partnering with employers, education and economic developers

6. Where are the COE located? San Francisco Bay/ Silicon Valley Los Angeles/Orange Desert & San Diego/Imperial Central Valley & South Central Greater Sacramento

7. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

8. Mobile Media Definition Mobile media is defined as those technologies used to develop, integrate, and support mobile websites and applications.

9. The Rise of Mobile Media By 2014, there will be as many as 142 million mobile media users --eMarketer, 2010 Mobile-ready websites have seen two-year growth of over 2,000% --dotMobi, 2010 IT professionals expect mobile software application development will surpass application development on all other traditional computing platforms by 2015 --IBM, 2010 Revenues from mobile application sales are expected to expand from $6.2bln in 2010 to $30bln in 2012 --IBM, 2010

10. Research Objectives In 2011, COE conducted a workforce study on the mobile media workforce in California. The purpose of the study was to collect and analyze data on: • Current number and size of mobile media firms • Future job growth in six occupations impacted by mobile media • Level of difficulty in hiring for each of the occupations • Job openings advertised online, in mobile media • Most important skills for each of the occupations • Industry preferences for education and training • Existing and planned community college programs in California • Model curricula in mobile media

11. Study Methodology • Identified about 1,200 firms with mobile media operations in California in 2011 (known universe). • Identified 6,090 firms in the industries relevant to Mobile Media (unknown universe). • Surveyed over 400 firms in 2011(online; phone; and internet panel) • Analyzed job postingsdata for mobile media occupations from March – August 2011 • Surveyed community colleges about mobile media programs

12. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

13. Mobile Media Employers

14. Types of Mobile Media Services

15. Top 15 Employers in California by Job Postings • CyberCoders • CyberCoders Engineering • Apple • Yahoo!, Inc. • Qualcomm • Google, Inc. • Kforce Professional Staffing, Inc. • Intuit, Inc. • JPMorgan Chase • eBay • Samsung • Mice Groups • RamyInfotech, Inc. • Allegis Group • Nvidia Corporation Source: Wanted Technologies

16. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

17. Mobile Media Occupationssurvey data (n=400)

18. Job Postings by Region in California,Mar – Aug 2011 Source: Wanted Technologies

19. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

20. Difficulty Hiring

21. Growth & Difficulty Hiring

22. Important Skills: Programmers/ Application Developers • Ability to design an interface (96%) • Ability to develop on more than one platform (93%) • Testing mobile media software (92%) • Ability to develop database architecture (89%)

23. Important Skills: Software Engineers Involved in Mobile Media • Ability to work as part of a project team (95%) • Ability to develop a coding framework from a specification sheet (93%) • Ability to transform a project idea into a specification sheet (92%) • Ability to effectively interact with clients (81%)

24. Important Skills: Computer support specialists who understand mobile media • Working knowledge of mobile device hardware and components (95%) • Ability to explain technical troubleshooting procedures to individuals with varied levels of technical skills (93%) • Working knowledge of mobile device software (93%) • Ability to explain the type and costs of services offered (84%)

25. Important Skills: Web developers for mobile media • Ability to work as part of a project team (94%) • Knowledge of HTML5, JavaScript, and CSS languages (93%) • Ability to create web content than can be viewed on multiple devices and platforms (92%) • Ability to integrate applications with databases and other server/backend systems (93%)

26. Important Skills: Project managers for mobile media related projects • Manage teams for successful and timely completion of projects (97%) • Create and communicate project timeline to clients and stakeholders (96%) • Identify and enlist diverse teams of people with appropriate knowledge, skills, and relationships (96%) • Effectively use project management tools (96%)

27. Important Skills: Graphic designers and multi-media artists for mobile media • Ability to perform high quality work within a project timeline (95%) • Ability to create a design from general feedback and ideas (95%) • Knowledge of marketing and graphic arts techniques (93%) • Ability to consult with clients to establish designs and illustrations (90%)

28. Today’s Presentation About COE Why Mobile Media? Employers Occupations Needs & Challenges Response & Next Steps

29. Community Colleges: Existing Programs Certificate Programs: • Santa Barbara City College: • Mobile Media Core Certificate • Mobile Application Developer Certificate • Mobile Device Administrator Certificate • Cerro Coso Community College: • Mobile Media Certificate

30. Community Colleges: Existing Programs Courses Only: • Canada College (Programming for the iPhone) • City College of San Francisco (Technology of Smartphones & Mobile Devices) • Golden West College (iphone Programming w/Objective C; iphone Programming w/Web Lab; Mobile Game Programming) • Mt. San Antonio College (Mobile Device Programming) • Napa Valley (Creating Applications for Mobile Devices) • North Orange County Community College District Digital Media Center (Mobile Device Game Development) • Santa Monica College (Android Development)

31. Community Colleges: Planned Programs • Golden West College: • designing a Mobile App Development Certificate • Los Angeles Trade-Technical College: • planning a certificate in Interactive Media/Mobile Apps Development (Fall 2012) • Las PositasCollege: • planning a course in mobile media: iOSProgramming (Spring 2012) • Norco College: • developing a certificate in Mobile Media/Mobile Applications

32. Community Colleges: Planned Programs • San Bernardino Valley College: • planning a certificate program in Mobile Media • will offer the following courses: (1) using social media, (2) mobile media culture, (3) digital marketing, and (4) producing news using mobile devices • Santa Monica College • developing a Mobile Apps Development certificate • establishing the following courses: (1) iOS Development with Objective-C, (2) iOS Mobile App Development, and (3) iOS Advanced Mobile Development

33. Model Curricula Northwest Kansas Technical College A.S. in Mobile Application & Entertainment Development

34. Model Curricula Champlain College, Burlington Vermont Bachelors in Computer Science and Innovation with a Specialization in Mobile Application Development • designed to prepare students to develop mobile application and software • requires the following courses: • Mobile computing • Programming for mobile devices • Mobile architecture • Real Time systems

35. Recommendations to Community Colleges • Develop Mobile Media Courses and Certificates • Consider programs for up-skilling • Consider adding entrepreneurship/small business components • Develop Industry Partnerships • Incorporate Mobile Media into Existing Programs • Mobile media concepts could be integrated into any of the following course topics: information and communications technologies (ICT), website design, graphic design, and multi-media design, among others.

36. Download the full report and Key Findings at: www.coeccc.net/ict

37. www.coeccc.net/ict

38. Thank You! John Carrese Director, Center of Excellence San Francisco Bay Area jcarrese@ccsf.edu (415) 452-5529 Evgeniya “Zhenya” Lindstrom Director, Center of Excellence Inland Empire & San Diego-Imperialelindstr@sbccd.edu(909) 382-4072