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Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes

Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes. Cross Keys Homes: 250 staff Head office and smaller hubs Travel Plan launched 2008 Dec 2011 survey results: 71% staff drive alone to work: down from 81% in 2008 79% aware of travel plan: up 9% from 2010

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Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes

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  1. Workplace Travel Plan Awards 2012 Communications Award Cross Keys Homes

  2. Cross Keys Homes: • 250 staff • Head office and smaller hubs • Travel Plan launched 2008 Dec 2011 survey results: • 71% staff drive alone to work: down from 81% in 2008 • 79% aware of travel plan: up 9% from 2010 • 69% aware of travel plan champion: up 21% on 2010

  3. Communications strategy: • Recognisable brand • Bitesize emails • Staff newsletters • Staff buy in from the top down – leading by example • Targeted promotion to coincide with events • Bribery! • Local media • Awards

  4. Value for money: • Annual environmental sustainability budget - £10,000 • Communications material produced in house • Standard branding • Promotion targeted to events • Prize draws / freebies • Average annual Travel Plan spend c. £1,500

  5. Walk to work week – May 9-13, 2011 • Walk to work - £5 Love to Shop vouchers - £50 • Sustainable traveller breakfast - £50 • Ipod shuffle competition - £40 • Green scene travel newsletter - £nil

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