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The Tonight Show grows HH Rating & Share and all key demos Year-to-Year!

Feb 2005 Sweeps. The Tonight Show grows HH Rating & Share and all key demos Year-to-Year!. HH Rtg/Sh Feb’05 9/20 Feb’04 7/17 +29% HH Rating +18% HH Share. A18-49 A25-54 W18-49 W25-54 M18-49 M25-54 Feb’05 56,000 64,000 30,000 34,000 25,000 29,000

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The Tonight Show grows HH Rating & Share and all key demos Year-to-Year!

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  1. Feb 2005 Sweeps The Tonight Show grows HH Rating & Share and all key demos Year-to-Year! HH Rtg/Sh Feb’05 9/20 Feb’04 7/17 +29% HH Rating +18% HH Share A18-49A25-54W18-49W25-54M18-49M25-54 Feb’05 56,000 64,000 30,000 34,000 25,000 29,000 Feb’04 43,000 48,000 22,000 25,000 21,000 23,000 +30% +33% +36% +36% +19% +26% G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

  2. Feb 2005 Sweeps The Tonight Show outperforms competitor David Letterman from 61% - 100% in all key demos! HH Rtg/Sh KSL Tonight Show 9/20 KUTV Letterman 6/13 A18-49A25-54W18-49W25-54M18-49M25-54 Leno 56,000 64,000 30,000 34,000 25,000 29,000 Letterman 30,000 37,000 15,000 18,000 15,000 18,000 KSL Advantage: +87% +73% +100% +89% +67% +61% G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

  3. Feb 2005 Sweeps The Tonight Show gives best overall performance in key adult demos in the time period! A18-49A25-54 KSL 10:35pm (Leno) 56,000 64,000 KUTV 10:35pm (Letterman) 30,000 37,000 KSTU 10pm (Simpsons) 57,000 43,000 KUWB 10pm (Raymond) 23,000 24,000 KSTU 10:30pm (Seinfeld) 51,000 45,000 KUWB 10:30pm (Raymond) 24,000 24,000 G:\tvsales\onesheet\2005 Feb\Book Breakout onesheets.ppt Source: Nielsen ViP Feb’05

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