Overview Presentation March, 2011

1. SAP NETWEAVER MASTER DATA MANAGEMENT RAPID DEPLOYMENT SOLUTION FOR CUSTOMER DATA INTEGRATION A Compelling Solution Delivered Quickly and Affordably Overview Presentation March, 2011

2. We Are Here to Discuss Benefits and Value Proposition Scope & Deliverables What is the Rapid Deployment Solution Product Demo Customer References

3. The Impact of Customer Data Challenges Reduced Sales Effectiveness • High Marketing Costs Suboptimal Customer Service Unreliable analysis Lack of consolidated view of customer data across all channels Cross-selling and up-selling are limited Inaccurate or duplicate customer attributes leads to higher campaign costs and lower effectiveness Lack of complete and accurate view of customer profile limits customer services Customer retention efforts can be hampered by lack of strategic view Lack of consistent customer data impedes reliable analysis and reporting, which hinders decision making

4. What is Customer Data Integration? Jane Peters Smith Analysis 4418 North St. Chicago, IL 60610 • Process of consolidating and managing customer data from all available sources • Create a golden customer master data record • Enables all relevant departments in the company have constant access to the most up-to-date and complete view of customer data available Jane Peters Jane Smith 4418 N. Str. Chicago, IL 60611 North Street Chicago, IL 60600

5. What are the Benefits of Customer Data Integration? • Higher customer retention and satisfaction with improved customer service due to complete and accurate view of customer relationship • Increased sales through ability to cross-sell and up-sell based on customer’s profile • Reduced marketing costs with more accurate customer data, less duplication, and greater personalization • Improved insight through accuracy and reliability of all customer data-related analyses • Supports data governance initiatives with predefined or customizable workflows across applications • 360° view of customers and customer interactions

6. What‘s in SAP NetWeaver Master Data Management rapid-deployment solution? A COMPELLING MASTER DATA MANAGEMENT SOLUTION DELIVERED QUICKLY AND AFFORDABLY • FoundationandScope Items including: • Customer Data Consolidation Scenario • Collaborative Customer Data CorrectionProcess • Global Duplicate Check against Central Customer Hub

7. MDM Repository Scenario 1 Customer Data Consolidation Scenario Any Source Data SAP BusinessObjects Data Services (Automated data flow) SAP NetWeaver MDM Integrated Data Quality Reporting DQ Dashboard Drill down, data error reports 1 - Cleansing - Enrichment - Standardization - “Out-of-the-box”Quality Reporting Name & Address Cleansing Interactive Consolidation File Interface • Features • …out-of-the-box client system extractors • …strong cleansing and enrichment capabilities • …adhering to defined validation rules • …market leading matching function • …powerful rich clients for interactive merging, data (mass) maintenance and authoring Key Mapping 2 De-Duplication Auto Consolidation - Fuzzy Matching Logic - Matching against MDM - Auto merge Functionality - Match Group Assignment Load Interface Post Processing 3 Validation - Validate against DQ Metrics - Collect data validation statistics - Trigger remediation activities Lookups

8. Scenario 2 (1) Collaborative Customer Data Correction Process • In this scenario, data already present in the master hub is validated and any inconsistencies are flagged for correction. Line of business owner makes corrections and Data Steward then approves the corrections to finalize the record in the central hub. All these activities are orchestrated by a BPM (Business Process Management) workflow. • Features • …Address Cleansing • …Name Cleansing • …Validation against data quality metrics • …De-duplication • …Data Quality Dashboard • …Integrated Data Correction Process

9. MDM MDM Repository Scenario 2 (2)Collaborative Customer Data Correction Process Integrated Data Quality Reporting Drill down, data error reports DQ Dashboard SAP BusinessObjects Data Services SAP NetWeaver MDM Validation Validate against DQ Metrics & trigger remediation activities Cleansing Data Cleansing & Matching Extraction Data extracted from source database, application or file

10. Scenario 3 (1)Global Duplicate Check against Central Customer Hub In this process, when a new record (contact, person) is added to a system (SAP CRM), it is matched against the records in the CRM system (local check) and against the records in the MDM hub (global check). If matches are identified, the user is notified of matching records, preventing duplicates from being created. Furthermore the user has the possibility to reuse and enhance the golden record information with local data. • Features • …Integrated Data Quality Check in SAP CRM • …Address Cleansing • …Matching • …Global Duplicate Check • …Local Duplicate Check

11. MDM MDM Repository Scenario 3 (2)Global Duplicate Check against Central Customer Hub SAP CRM Data Services XI 3.n Data Quality Management RFC Server(s) RFC1 RFC2 RFC3 Gateway SAP Client Interfaces Business Address Services SBOP BAdIs for PV + DES /FLDQ/ SAP DB Central Rules Repository Postal Validation Reference Data (subscription license)

12. Successfully Deploy in as Little as 8 Weeks Run Start Deploy 1 2 3 Expectations • User-acceptance testing • Onsite and remote support • Project management • Kick-off workshop participation • Preparing technical infrastructure • Implementation • Testing • Key User Training Results • Superior support to ensure smooth functioning • Mutually-approved scope document • Working SAP MDM system • Successful rollout and adoption • Configuration documentation

13. Immediate Value From Pre-configured ContentYou Get What You Need to Run Your Business ‘Out-of-the-box’ Value Adding Quick and Lean Cost-effective • Powerful solution delivered ‘out-of-the-box’ based on leading SAP NetWeaver MDM • Start fast, with what’s most important, and expand later • Seamless access to other back-office information • Clearly defined scope • Includes pre-configuration content and knowledge transfer to key users • Fast-track implementation methodology • Enables you to go live in 8 weeks • Flexible pricing – ‘only pay for what you need’ • Attractive fixed-price services • Reduced resource requirement from Business and IT

14. Product Demonstration

16. Key Takeaways Compelling solution for customer data integration project success 1 Fast to deploy 2 Attractively priced 3

17. Questions

18. Appendix

19. Solution At-a-GlanceSAP NetWeaver MDM rapid-deployment solution for customer data integration Ready to run, Customer Data Integration (CDI) for B2B Scenarios rapid-deployment solution which includes SAP software, SAP predefined services, pre-configured content and enablement content at an affordable price with the flexibility for future extension.