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Business Alliance Review. Weeks 1-6 June 2011. Implementing a Strategic-Alliance Strategy. NO. Yes. No. Yes. 4 Broad Multinational Strategies: All offer solutions to the global-local responsiveness dilemma. The Five Competitive Forces That Determine Industry Profitability.
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Business Alliance Review Weeks 1-6 June 2011
Implementing a Strategic-Alliance Strategy NO Yes No Yes
4 Broad Multinational Strategies:All offer solutions to the global-local responsiveness dilemma
The Five Competitive Forces That Determine Industry Profitability Five-Forces Model 5-4
The Value of the Five Forces Model(2 of 4) Determining the Attractiveness of an Industry Using the Five Forces Model 5-5
Completing a Competitive Analysis Grid Competitive Analysis useful for possibilities of partner selection for competitive alliance 5-6
Week 2/3: Readings and Highlights • Introduction /Chapter 1(“Smart Alliances” Harbison, Pekar) • What is Alliance Strategy? Introduction (Pages 1-15) • Chapter 1 (Pages 19-29)(“Mastering Alliance Strategy” Bamford, Casseres, Robinson) • CH 1 What’s in it for Me?, (“Developing Strategic Alliances”, Rigbee)
The Alliance Framework:Process STEP 1: APPOINTING THE PLANNING AND NEGOTIATING TEAM STEP 2: ACHIEVING INTERNAL CONSENSUS STEP 3: APPROACHING POTENTIAL PARTNERS: STRATEGIC FIRM ASSESSMENT STEP 4: CONDUCTING RESOURCE FIT ASSESSMENT STEP 5: SELECTING THE PARTNER STEP 6: NEGOTIATING AN AGREEMENT
Week 2/3: Readings and Highlights • Ch. 2 Types of Strategic Alliances (“Developing Strategic Alliances”, Rigbee) • What is an Alliance? (“Building, Leading and Managing Strategic Alliances”, Kuglin and Hook)
Week 4: Readings and Highlights • Ch 4Corporate Self Analysis (“Intelligent Business Analysis” Segil) • Ch. 3 How to Find and Select Alliance Partners (“Developing Strategic Alliances”, Rigbee) • Ch. 6 Selecting the Partner (‘The Strongest Link” Slowinski)
Week 5: Readings and Highlights • Managing Cultural Differences • Ch. 6 Collaborating With Competitors (“Mastering Alliance Strategy” Bamford, Casseres, Robinson) • -Managing Cultural Differences (The Strongest Link (Slowinski)
Week 6: Readings and Highlights • Ch.7 Crafting the Agreement? (“Mastering Alliance Strategy” Bamford, Casseres, Robinson) • MOU • NDNC • Legal Documents – Important Boiler plate articles