1 / 5

IS 482

IS 482. Yazeed Alabdulkarim yalabdulkarim@ksu.edu.sa http://fac.ksu.edu.sa/yalabdulkarim. Case Study: Groupon. Founded in 2008. Offer subscribers daily deals. A group of people, usually 25, have to buy the coupon to be valid. What do you do if you want that discount to be vaild ?

alaire
Download Presentation

IS 482

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. IS 482 YazeedAlabdulkarim yalabdulkarim@ksu.edu.sa http://fac.ksu.edu.sa/yalabdulkarim

  2. Case Study: Groupon • Founded in 2008. • Offer subscribers daily deals. • A group of people, usually 25, have to buy the coupon to be valid. • What do you do if you want that discount to be vaild? • What is the revenue model ? • Who does win here? • What is the merchant hopping for? • Customer acquisition cost.

  3. Case Study: Groupon • In less than 3 years, more than 83 million customers, operates in 43 countries. • Generated $688 million in the first half of 2011. • Fastest growing company in the history. • Yahoo offered $3-$4 billion to buy and was turned down. • Google offered 6.5 billion and was turned down. • Wall street expected the value of the company at $30 billion.

  4. Case Study: Groupon • It struggled to show profit: • In 2010, lost $450 million on $313 million in revenue. • Its expenses were $733 million. • The biggest expense is customer acquisition. • $284 million was spent on advertising, email and salesperson. • How social networks helped to succeed. • Is Groupon business model sustainable? • Competitors: Google Offers, Loopt.

  5. Thanks Any Question ?

More Related