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Sue Spafford Wisdom2u Limited. KNOWLEDGE sharing in challenging times. Challenging Times. The Anorexic Corporation?. Do more with less Avoid burnout & ‘ karoshi ’ In uncertain times, innovate But how?. The world is changing……. Generation Y.
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Sue Spafford Wisdom2u Limited KNOWLEDGE sharingin challenging times
The Anorexic Corporation? • Do more with less • Avoid burnout & ‘karoshi’ • In uncertain times, innovate • But how?
Generation Y “Generation Y – the young people entering the workforce now – have grown up with Facebook, Twitter et al. It’s the way they communicate – and they are quite frankly a bit mystified when they get into the workplace and find these communication tools are not readily available.” Professional Manager Journal Nov 2010
Global conversations Social Media - Caution Global conversations
The Tightrope Challenge Security Compliance Intellectual Property Learning Data Protection Collaboration Reputation Sharing Innovation
Continuing Challenges • Engaging with senior management • Talking the right language • Demonstrating tangible benefits • Generation Y vs Generation ‘W’
Accelerates Creates Collaboration Fuels Breeds Based on Birchall & Tovstiga 2005 Capabilities for Strategic Advantage
Building Commitment & Buy-in Language of senior management Translate K-speak Provide real-life examples What does it mean for us? Transfer passion & belief
Dutch Ministry of Foreign Affairs • ‘Better with Less’ initiative • 10% staff reduction • Knowledge critical to success • Vision of k-intensive organisation 2009 • Knowledge Passports • Support 3-4 year staff rotation • Incentives through CPD for continuous learning
A Message from Toyota “History shows that great companies learn from their mistakes” Toyota’s message to its customers, 2010
‘C’ is the new ‘K’ Collaboration Crowdsourcing Co-creation Curation Commissioning
Collaboration – an expectation • BS11000 • World’s first collaborative relationship standard • Effective 31 October 2010
BS11000 • Part 1 framework – 8 step approach • Improve performance, enhance competitiveness • Strategic partner selection • Common objectives, risk share, gain share • Relationship management plan • Exit strategy
Collaboration despite challenges • Next generation air traffic control system NATS, Lockheed Martin & Indra • BAE Taranis unmanned combat aircraft Partnership of BAE Systems, RollsRoyce, QinetiQ, GE Aviation & MOD
Co-creation at Local Motors • US next generation car manufacturer • De-centralised manufacturing • Community of >4k car enthusiasts • Feed knowledge into new designs through Web2.0 technologies • DARPA combat vehicles • www.local-motors.com
Crowdsource to Resource • Atlantic Council Security Jam 2010 • Iceland’s new constitution 2011 • New York Public Library • Corner shop CCTV • Galaxy Zoo Hubble images
Crowdsource to Create & Innovate • Kingfisher’s Innovation Den • RM’s Entrepreneur of the Year award • Snowdozer • OpenInvo Marketplace
Internal You Tube service • Knowledge nuggets and learning • Proof of concept – apprentices & mentors • ‘Just Do It’ mantra • Quantify savings & generate stories • £8m savings pa from PoC • Pilot of 8k – savings 53% ahead of target
Curation - as important as Creation More video content is uploaded to YouTube in a 60 day period than the three major U.S. television networks created in 60 years. Source: Mashable Feb 2011 There is an unprecedented opportunity for companies and individuals to gain authority and become thought leaders by being the ones who “separate art from junk for people to understand it.” Source: Steve Rubel, Edelman (Publisher of the Trust Barometer survey)
Is there an app for that? • 2010 - 10.9b downloaded • 2014 - 77b downloads predicted • LGA Improvement Board £370m savings by 2013/14 • My Council Services • Army Marketplace • BarMax $1000 app • iPads in schools
Challenges, but Opportunities • Ideas for new conversations • Initiatives with tangible results • Examples of best practice • Spread the word