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Courtney Cameron Nichole Bitz Kelsee Dehn

Courtney Cameron Nichole Bitz Kelsee Dehn. Background Information. Company profile Don Fisher Started Gap in 1969 $14.2 billion in sales (2009) 13,000 estimated employees 3,100 stores Expanded line to Gap kids, Baby Gap, Gap Maternity, and Gap Body.

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Courtney Cameron Nichole Bitz Kelsee Dehn

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  1. Courtney Cameron Nichole Bitz Kelsee Dehn

  2. Background Information • Company profile • Don Fisher • Started Gap in 1969 • $14.2 billion in sales (2009) • 13,000 estimated employees • 3,100 stores • Expanded line to Gap kids, Baby Gap, Gap Maternity, and Gap Body. • “Gap has become a cultural icon by offering clothing and accessories rooted in cool, confident and casual style to customers around the world.”- Gap Inc.

  3. Culturally sensitiveCompany Half of the sales of (Product) RED collection go to the global fund to programs that help women & children impacted by AIDS in Africa. Campaign features celebrities from Bono to Oprah Winfrey. http://www.gap.com/browse/home.do?cid=16591

  4. America’s Favorite Casual Clothing Store Comes To Thailand Image 1

  5. Location, location, location… • March of 2010, Bangkok Thailand opened its first Gap store in Central World Plaza mall. • Central World Plaza is Southeast Asia’s second largest mall. • The opening was crowded, as to be expected, but it seems the high expectations and built up hype may have been a let down. • Located on the ground floor, by the two main entrances.

  6. The Staff • The Gap assistants are similar to American shop assistants; speaking very good English which is still unique in Bangkok. • They are knowledgeable about the products and quick to pull product s off the shelf. • Well trained in the American way of helping customers. Image 3

  7. Struggles with Performance • The Gap Bangkok did not adapt to the cultural needs of Thailand in order to stay true to their American image. • Temps year round in Thailand are in the 90’s, Gap seasonal lines are consistent with the Western cultures weather • As well as the color choices for the seasons. • Language barrier, English being the first language.

  8. The Gap look • Men: Larger selection then women's, very typical and plain. Image 2 • Women: Limited accessories, sparse and somewhat pricey and dull in color and variety.

  9. Sources • http://www.associatedcontent.com/article/2786740/review_the_gap_bangkok_americas_favorite.html?cat=46 • http://www.gapinc.com/public/OurBrands/brands_gap.shtml • http://www.gapinc.com/public/Media/Press_Releases/med_pr_GapProductRed100906.shtml • Pictures: Image 1: http://www.gapcorporateinvite.com/fall09/includes/images/t5_horiz_adults_uk.jpg Image 2: http://www.google.com/imgres?imgurl=http://www.refinery29.com/img/gap1_fall_070808.jpg&imgrefurl=http://www.refinery29.com/finally-falling-into-the-gap.php&usg=__cmNWN7URCgdq2bNYL4JyC9dDLU0=&h=400&w=600&sz=45&hl=en&start=12&itbs=1&tbnid=vv_2ILyt-DYNRM:&tbnh=90&tbnw=135&prev=/images%3Fq%3Dgap%2Boutfits%26hl%3Den%26gbv%3D2%26tbs%3Disch:1 Image 3: http://www.google.com/imgres?imgurl=http://f.imagehost.org/0030/gap.jpg&imgrefurl=http://theportastylistic.blogspot.com/2010/02/portas-lookhello-bangkok-gap.html&usg=__bTFfRJv6RBXXB9CKuiNqVq-zidA=&h=613&w=820&sz=331&hl=en&start=1&itbs=1&tbnid=sW7A654qgF5u8M:&tbnh=108&tbnw=144&prev=/images%3Fq%3Dgap%2Bhello%2Bbangkok%26hl%3Den%26sa%3DX%26gbv%3D2%26tbs%3Disch:1

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