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Gyro Interim, Tempe AR January 29, 2014

Gyro Interim, Tempe AR January 29, 2014. Chris Snyder, 2 nd Vice President Assistance from Tim Wright, Sr., 1 st Lt. Governor, District 1. Schedule 8 :30 – 10:45 am. 8: 30 am Presentation 8:50 am Discussion groups - Problems 9:05 am Reports & discussion 9:20 am Break

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Gyro Interim, Tempe AR January 29, 2014

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  1. Gyro Interim, Tempe AR January 29, 2014 Chris Snyder, 2nd Vice President Assistance from Tim Wright, Sr., 1st Lt. Governor, District 1

  2. Schedule 8:30 – 10:45 am • 8:30 am Presentation • 8:50am Discussion groups - Problems • 9:05am Reports & discussion • 9:20 am Break • 9:35 am Discussion groups – Solutions • 9:55 am Reports & discussion • 10:20 am Summary presentation • 10:35 am Each District officer group meets

  3. Gyro International • Unique among clubs • Only club in this market position • Market niche with great potential

  4. Yet, as we know, there are problems facing Gyro as a viable organization.

  5. We are Aging Average age 70.8 Members 3112 Average Years in Gyro 18

  6. Our Core Member Target • Starts in Gyro in their mid 50’s. • Children are out of the house • We now have time to devote to other matters.

  7. Steady Membership Loss • Averaging 1%-2% net decline annually • Lost 131 members (– 4%) in 2012-2013

  8. Some Clubs are Adding Members 2012-2013 • 29 clubs are growing larger (32%) • 18 clubs are stable (20%) • 44 clubs are getting smaller (48%)

  9. Loss of Whole Clubs • Lost 5 clubs this year!! (-5.2%) Columbus, London, Kentville, Milwaukee, Osoyoos. Wadsworthleft last year. • Added3 clubs in recent years: Caloosa, Central Coast, Coachella Valley

  10. Why are Clubs Leaving? • Getting old (80 years+) • Not attracting new younger members • Losing interest • Just plain cynicism • Members moving away

  11. Perceived Value • “We don’t need (no stinking) Gyro.” • “What does Gyro do for me?” • “The conventions (& events) are for a select few & irrelevant to us.”

  12. Club Variety & Location? • Physical distance between many clubs • Some clubs conduct community service • Involvement of spouses (Gyrettes) • Selective vs.“moreopen”membership • Bias against PR and recruiting

  13. Summary….Our Current Situation • A unique & positive market niche • We are growing older • Membership is gradually declining • Clubs are folding • Perceived value of Gyro taking a hit • Club differences

  14. What realistic actions need to be taken? That’s the purpose of this meeting?

  15. Do we agree improvement must START at the club level? GI cannot anoint it GI can only assist the process To date, whatever we’ve been doing, hasn’t seemed to work as well as we’d prefer.

  16. Agree? Clubs improve firstCreating positive word-of-mouth • Creates satisfied and enthusiastic members & spouses • They promote the club to prospects AND internally to fellow members & spouses

  17. Yes, You’ve heard this before However, this morning let’s try to: • Identify and rank the problems • For each problem, list and rank action steps to address each problem • Have each District’s officers discuss an immediate action plan.

  18. Discussion Groups Formed • First, what are the areas for improvement? • Take 15 minutes to identify the problems • Each group reports – Need secretary • Later, we will list them and ask for action steps

  19. A Problem or Symptom? • Each group should ask whether they have identified a problem or a symptom (result) of a problem. • For example……Is membership decline a problem, OR the result of poor club performance attributes. • Why is membership declining? That is the problem.

  20. What to do? • DISUSSION GROUPS FORMED – PROBLEMS Randomly selected by table. (You received a number) – Take 15 minutes to identify the problems and issues we face. RANK & PRIORITIZE. You will be asked to report back to the group. • DISCUSSION GROUPS –POSITIVE ACTION STEPS For each of the ranked problems, agree on your best recommendations, rank and prioritize them. Report to the general group. RANKand RECOMMEND action steps. DISTRICT OFFICER MEETING – Possible implementation

  21. BEFORE THIS MORNING, THIS IS WHAT WE THOUGHT….

  22. Major Problem 1 - Communication • Gyros outside of their own club. • Gyro website & databases • Awareness of overall Gyro administration • Frequency, quality of relationship-building contacts with clubs

  23. Must build personal relationshipswith club officers & members • If they won’t come to us, we must go to them • More club visits, phone calls, letters/emails • Not only for installations, Districts could build a schedule of systematic contacts

  24. Major Problem 2 – Information(For better decision-making) • Ask members what they want, need, and their understanding of GI services? (Benchmark member assessment) • Satisfaction & importance of various club attributes • Continue to expand databases to include more detailed and useable data and information

  25. Action Step 1 A Gyro Educational Initiative A Club’s Perspective This is also a MOTIVATIONAL strategy

  26. Educational Initiative 1A • Models/profiles of effective clubs • Provide many ideas on how to be better. (e.g. Retention, recruitment) • Training of club officers at District Conventions & Interims • Use new communication technology

  27. Educational Initiative1B • Best practices - Social events & parties • Best practices - Club administration • Coaching club officers on existing GI resources (e.g. Betterment Fund, website) • Lists of services available to clubs

  28. Action Step 2Help NEW members FEEL they belong? • Seek them out and acknowledge? • Retention efforts for the first few months? • Acknowledged in the Districts

  29. Action Step 3Improve Event Quality– Local Club • Same old, same old? • Variety, fun experiences • Spouses enthusiastic “buy in” • Create POSITIVE word-of-mouth “advertising”

  30. Consider a Signature Event? Painesville & Western Reserve’s joint Anniversary and Christmas Dinner Kirtland Country Club

  31. Action Step 4 Improve Events– District, International • Yes, Great parties, but also….. • Introduce club improvement components? (Educational initiative) • Rethink objectives • Why don’t non-officers & PDGs attend?

  32. Action Step 5Spouse/Gyrette “Buy-in” • Gyrettescan be a force that drives participation and new members. “I really like her.” • Some successful clubs emphasize COUPLES events • Gyro becomes a “date night”

  33. Gyrette Power!!!

  34. Action Step 6Defend Gyro!!!! Create a polished digital publication “What’s in it for me?” Gyro’s Club Services Political “buy in” from club officers Communicate the rationale for Gyro

  35. Action Step 7Gather More Information • What do members value? • What seems to work? – Best Practices • Master lists of club characteristics e.g. dues, events, preferences, etc. • Can we “Borrow” ideas from other organizations that face similar issues?

  36. Action Step 8Embrace Innovation • Don’t let treasured past practices blind us to what clubs NEED and WANT • If Gyro was just beginning, would we do all things this way?

  37. DISTRICTS MEET & ORGANIZE FOR ACTION • Each District meet and discuss which recommendations to implement • Responsiblities, time frames • Help the Governor with a blueprint for ACTION in 2014/2015

  38. THANK YOU! Please pick up handout of presentation Results to be emailed and placed on the GI website Chris & Tim

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