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A PARTNERSHIP EMPOWERING YOUTH TO STAY DRUG FREE

A PARTNERSHIP EMPOWERING YOUTH TO STAY DRUG FREE. DRUG-FREE SLOGAN CAMPAIGN. 2011 WORKED WITH 20 D.C. HIGH SCHOOLS REACHED 10,000 YOUTH 2012 WORKED WITH 40 HIGH SCHOOLS IN D.C., MARYLAND AND VIRGINIA REACHED 50,000 YOUTH SOLD IN 20 LOCAL H&M STORES 2013

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A PARTNERSHIP EMPOWERING YOUTH TO STAY DRUG FREE

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  1. A PARTNERSHIP EMPOWERING YOUTH TO STAY DRUG FREE

  2. DRUG-FREE SLOGAN CAMPAIGN 2011 WORKED WITH 20 D.C. HIGH SCHOOLS REACHED 10,000 YOUTH 2012 WORKED WITH 40 HIGH SCHOOLS IN D.C., MARYLAND AND VIRGINIA REACHED 50,000 YOUTH SOLD IN 20 LOCAL H&M STORES 2013 WORKED WITH 60 HIGH SCHOOLS IN D.C., MARYLAND AND VIRGINIA ESTIMATED REACH +70,000 YOUTH TO BE SOLD NATIONWIDE AT H&M.COM SPRING OF 2014

  3. CAMPAIGN GUIDELINES • - FOR HIGH SCHOOL STUDENT ONLY (GRADE 9-12) • - ONLY OPEN FOR HIGH SCHOOLS IN D.C., MD & VA • - PAPER SUBMISSION FORMS GIVEN TO SCHOOLS • - ONLINE SUBMISSIONS VIA MENTOR USA’S WEBSITE • PRIZES • 1ST PLACE $150 H&M GIFT CARD • 300 T-SHIRT TO WINNING HIGH SCHOOL • SCHOOL WIDE CELEBRATION • INVITATION TO NATIONAL DRUG FACTS DAY • 2ND PLACE $100 H&M GIFT CARD • INVITATION TO NATIONAL DRUG FACTS DAY • 3RD PLACE $75 H&M GIFT CARD • INVITATION TO NATIONAL DRUG FACTS DAY

  4. ENGAGING THE COMMUNITY HIGHLIGHTING THE CAMPAIGN WORKING DIRECTLY WITH HIGH SCHOOLS AND FACULTY WORKING WITH COMMUNITY INFLUENCERS (BLOGGERS, STUDENT ADVISORY, STREET TEAM ETC.) WORKING WITH LOCAL MEDIA

  5. ENGAGING THE COMMUNITY HIGHLIGHTING THE CAMPAIGN WORKING DIRECTLY WITH HIGH SCHOOLS AND FACULTY WORKING WITH COMMUNITY INFLUENCERS (BLOGGERS, STUDENT ADVISORY, STREET TEAM ETC.) WORKING WITH LOCAL MEDIA

  6. Featured on: • Fox 5 News • Primetime feature story (2min) • Live interview in studio (3min) • WUSA Channel 9 • Primetime feature (30 sec.) • PSA- Featuring H&M Partnership • A&E Networks (Nationally) • MHz Networks • Comcast (cross channel DC, MD & VA) • ABC7 • Fox5 • Channel9 • Estimated Media Value: $48,115 CAMPAIGN COVERAGE 2011 2012

  7. OTHER PROJECTS YOUTH DRUG PREVENTION RALLIES (2011, 2012 & 2013) A DAY INSPIRING YOUTH TO “SHATTER THE MYTHS AROUND DRUGS AND SUBSTANCE ABUSE BRINGING TOGETHER 200 YOUTH WITH TOP U.S. SCIENTISTS, POLICY MAKERS AND INSPIRATIONAL GUEST SPEAKERS H&M PARTNERING ON EVENT AND PRESENTING THE DRUG FREE CAMPAIGN

  8. OTHER PROJECTS AUTHENTIC CAREER EXPERIENCES AT H&M STORES 1-3 DAY INSPIRATIONAL WORKSHOPS FOR HIGH SCHOOL STUDENTS (SMALL GROUP OF 15 STUDENTS) USUALLY IN COLLABORATION WITH AN H&M STORE OPENING INSPIRING YOUTH TO REACH THEIR ACADEMIC GOALS AND REDUCE HIGH SCHOOL DROP OUT RATES

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