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DART Reports

DART Reports. How to set up your computer, pull campaign history, and provide a detailed report for your clients. Setting up your computer. Click on your Start Menu Click on Control Panel Select Performance and Maintenance Click on either File Types or Folder options.

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DART Reports

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  1. DART Reports How to set up your computer, pull campaign history, and provide a detailed report for your clients

  2. Setting up your computer • Click on your Start Menu • Click on Control Panel • Select Performance and Maintenance • Click on either File Types or Folder options

  3. Setting up your computer • Click on File Types tab • Select and highlight XLS • Click Advanced • Make sure that the two checkboxes are selected: “Confirm open after download” “Browse in same window” • Click OK

  4. Logging Into DART • Go to http://dfp.doubleclick.net • Login with Username and Password • Select “Trafficking”

  5. Searching a Campaign • Search - click on the magnified glass ( ) • on the bottom left • Type the Advertiser name to the left of the asterisk* • Click “Go” *If you can only remember part of an advertisers name (example: advertiser name is So California Edison and you can only remember Edison) then put an asterisk on each side of the advertisers name.  (*Edison*)

  6. Pulling up a Campaign • Click on Advertiser • Then select Campaign name, click on link (order number)

  7. 1 2 3 4 5 6 7 8 10 Viewing a Report 9 • Creative Name • Status (running = greenlight) • Impression goal • Impressions delivered to date • Number of Clicks • Click Rate • Start date of ad unit or campaign • End date of ad unit or campaign • Rate of ad delivery (not overall goal)

  8. Pulling a Report Click on the “Reports” tab

  9. Pulling a Report • Select "Summary by Creative” • Set the Date Range • Scroll down and click “OK”

  10. Saving the Report • Click “Save as CSV” at the bottom of the page • NOTE: you will probably not be able to view your report entirely on this page.

  11. Saving the Report • Save report as a CSV file (scroll down in file types if necessary) • IMPORTANT: Do NOT change the name of your report from “BreakdownRenderingReport” • If desired, you can then send this file to your Campaign Specialist to convert to the “Pretty Report”

  12. The Pretty Report • This is the “Pretty Report”

  13. Reading the Pretty Report • For reports that have creative displayed, match the Creative name on the campaign Summary to the File name of the ad example

  14. One Sheet Instructions -Navigating DART- You will have to change your password and log back in the first time. DART URL: http://dfp.doubleclick.net Login/Password Trafficking Search - click on the magnified glass on the bottom left Type the Advertiser name to the left of the asterisk, click Go * Click on Advertiser (Name is blue hyperlink) Select Campaign name, click on link (blue numbers on left) View Summary -Pulling Reports- Click on "Reports" tab Click on "Summary by Creative“ Set the Date Range Default "Daily" but you may select monthly if you're pulling an extensive report - Click "OK“ Click "Save as CSV" button on bottom.  Do not change the file name from BreakdownRenderingReport Send the file to Campaign Specialist to convert to “Pretty Report”

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