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Community manager

Community manager. What is a Community Manager ?. A combination of : Social media Communications/Marketing Public relations Customer service Community development. Responsibilities. Being the “leader” of your product/brand Engaging brands and influencers Managing social media

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Community manager

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  1. Community manager

  2. What is a Community Manager?

  3. A combination of: • Social media • Communications/Marketing • Public relations • Customer service • Community development

  4. Responsibilities • Being the “leader” of your product/brand • Engaging brands and influencers • Managing social media • Facebook, Twitter, Instagram, TripAdvisor, Youtube, Yelp, Google+ etc… • Videos • Blogging • Promoting product/brand • Facilitating discussion

  5. Responsibilities continued… • Connecting customers with producers and other members of the community • Enforcing guidelines/boundaries • Finding internal resources to address community discussions/needs • Coordinating publicity events (contests, conferences, promotions, etc.) • Compiling social media reports

  6. Skills and Requirements • Bachelors degree (preferably in Communications, Journalism, or Graphic Design) • Communication • Writing • Audio/video • Time management • Knowledge of social media

  7. DISCUSSION How would a Community Manager be useful in the hospitality industry?

  8. TASK You are looking to hire a Community Manager for a hotel that you have worked in. Create a profile for the position. Be sure to include: • Job description • Position responsibilities • Required Skills

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