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Rotary Community Event: A New Model for Fundraising Success

The Rotary Club is reimagining its annual fundraiser with a new community-centered model that benefits all stakeholders. By harnessing partner support and resources, this event promises to revitalize community engagement and support local organizations in innovative ways. Join us on this exciting journey toward a brighter and more impactful future!

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Rotary Community Event: A New Model for Fundraising Success

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  1. Presented by the Rotary Club of Ignacio Labor Day at the Lake

  2. We had a good “RUN”We need a fundraiser • We spend over $30,000 in our annual giving • Color Run is dead. • We did 90%+ of the work • We controlled each little aspect • We did it right, but the idea is not “hip” and doesn’t draw enough participation from sponsors, runners, or our geographic region

  3. Fundraisers offer more than just money • On boarding potential New Members • Name Recognition in the community • Announcing and sharing our Club’s good works and public support • While offering a community event offers multiple return

  4. A New Model! • Our Rotary would play a coordinator role • Our “partners” would be asked to supply: • Volunteers - Equipment -Organization • They keep their revenue, they get marketing

  5. A New Model!

  6. PLUS… • We get their audience to attend the event • Get their market reach • And we support local community organizations in financial AND marketing ways

  7. PLUS… • The Event is good for community • It would be spectacular to resurrect an event from the dead • We have 1 year to plan

  8. Going for us | 2019 vs 2007 • Social Media • Additional Transportation Resources • Solo Firework Show in the Bay Area + Yolo, Mendocino and Lake Counties • We can potential pull sponsors from a great metro-area • The event is regional so we may be able to pull large ticket sponsors • Community Support • A NEW MODEL

  9. Goal Timeline • Gather Club Buy-in By late August 2018 • Make teaser announcements by Labor Day 2018 • Fully announce the event by November of 2018 • Gather early sponsors • Gather interested Partners by January for a Stake-holder’s meeting • Assign tasks to partners by Feb/March 2019 • Confirm plan with partners at a June Stake-holder’s Meeting • Continue Marketing Plan • Announce partner participation throughout

  10. What we need • Your buy-in • Committee chairs to step up • Executive • Communication PR • Infrastructure / Safety • Food/Beverage • Activities / Youth • Transportation • Parking • Volunteer / Personnel • Swag & Sponsors

  11. Presented by the Rotary Club of Ignacio Labor Day at the Lake

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