1 / 29

In Pursuit of Carrier WiFi

In Pursuit of Carrier WiFi. A Light Reading Webinar Sponsored by. Today’s Presenters. Gabriel Brown Senior Analyst, Heavy Reading Danielle Russell Marketing Director, Alepo Matt MacPherson Board Member, Wireless Broadband Alliance. Agenda.

alodie
Download Presentation

In Pursuit of Carrier WiFi

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. In Pursuit of Carrier WiFi A Light Reading Webinar Sponsored by

  2. Today’s Presenters Gabriel Brown Senior Analyst, Heavy Reading Danielle Russell Marketing Director, Alepo Matt MacPherson Board Member, Wireless Broadband Alliance

  3. Agenda Introduction – Towards Carrier WiFi (Heavy Reading) Commercial Drivers for Hotspot Services (Alepo) Next-Generation Hotspot Initiative (WBA) Summary

  4. WiFi in the Smartphone Era Connections to AT&T’s Hotspot Infrastructure Source: AT&T • Between 25% and 50% of smartphone data usage is via WiFi • Based on data volume, time, number of sessions, and so on

  5. Towards Carrier WiFi Phases of WiFi Offload • Offload • Hard offload • User-driven • Unmanaged • Optimize • Auto-login • User identity • Secure • Integrate • Session mobility • Policy-driven • Service transparency 2014 2010 2012 • WiFi has come in from the cold; it is becoming part of mainstream operator-thinking • WiFi integration is user- and services-led; it is not primarily about cost reduction • Ultimately WiFi will be considered a trusted access network on a par with the 2G/3G/LTE RAN

  6. Integrating WiFi into a Cellular Environment? How to decide which network to attach to? How to make operator services available on WiFi? How to integrate with the core network? Operator Services HSPA EPC Router LTE Internet Services • Some services *only* available through the operator core • Core network not aware of radio access conditions • Will ANDSF, policy & NGHI help bridge these gaps? • Device is best-placed to understand local radio conditions; but • May not know which APs it has permission to access • May not know the prevailing performance of each access type WiFi Internet

  7. The Wild West of WiFi Adaptability of WiFi creates diversity of implementation Managed Hotspots are the focus of attention Are Hotspots enough to make a real difference?

  8. Poll Question #1 How important is it to your choice of mobile provider that your smartphone tariff includes bundled WiFi access? Not important at all; I prefer WiFi to be separate Valuable at the margins, but not especially important An important factor, but not decisive Very important; a “must-have” feature

  9. Commercial Drivers for Operator Hotspot Services

  10. Who’s at Your Hotspot? Non-Subscribers Your Existing Subscribers On What Device? SIM Enabled Wi-Fi Only SIM + EAP Enabled Wi-Fi Only How Do They Access Wi-Fi? Web Portal Offload How Frequently? Wi-Fi Subscription User ID / Password One-Time Data Pass Unlimited (Free or Add-On) Counted in Data Cap Charging Options How Do They Pay? Credit Card Voucher Mobile Account Premium SMS

  11. Mobile Data Offload • Objective: • Increase capacity and optimize network resources • Challenges: • How to ensure that subscribers actually utilizing Wi-Fi Hotspot services? • Core Components & Functions: • Automatic EAP Authentication • Wi-Fi to Mobile Authentication Gateway • Pre-Provision SSID in Mobile Devices • Mobile Device Management

  12. Wi-Fi Hotspot Monetization • Objectives: • Generate New Revenue Stream on Wi-Fi Hotspot Network • Offset Investment in Wi-Fi Hotspot Infrastructure • Reach a Broader Audience of Customers, incl. non-subscribers, internet only • Sample Business Plans for Monetized Wi-Fi Hotspots:

  13. Wi-Fi Hotspot Core Network + Mobile Core Integration

  14. How to Grow a Wi-Fi Hotspot Network: MTN Case Study • Tiered Wi-Fi Hotspot Network Model • Facilitates Rapid, Cost-Effective Expansion of Wi-Fi Hotspots • Centralizes All Wi-Fi Hotspot Management • Leverage Partners & Resellers to Set Up Hotspots and Revenue Share

  15. Emerging Wi-Fi Use Cases for Mobile Operators

  16. Poll Question #2 • What is the biggest barrier to integrating WiFi into mobile operator service portfolios? • It is hard to get a large enough WiFi footprint to make a real difference to most users • It is hard to get a consistent device implementation and so difficult to market and support • The back-end tools to mange provisioning and billing of devices are not mature enough

  17. Next-Generation Hotspot Initiative

  18. WBA an Unique Experts Group WBA was founded in 2003 by a unique mix of Wi-Fi, mobile and broadband network operators who viewed public Wi-Fi as a strategic complement to other networks (3G/UMTS, CDMA, WiMAX, Cable, xDSL etc).  Focused on enabling global Wi-Fi roaming Key enablers & strong expertise in Wi-Fi based services StrongOperatorHeritage& EcosystemEngagement

  19. Global footprint of 290,000+ hotspots Collective user base of 360 million+ subscribers

  20. The Problem… Macro2G/3G/4G 26x Growth 1000 Macro Capacity 100 Growth 10 Spectrum 1 Consumer Business Community 1990 1995 2000 2005 2010 2015 Wi-FiFemto Source: Agilent • Overall Capacity Not Keeping Pace with Data Demand • Small Cells Increase Existing Capacity

  21. The Barriers… • Top barriers to wider implementation of Wi-Fi roaming: • Top barriers to further adoption and usage of Wi-Fi: • Network discovery, identification, connection, authentication and security all key for seamless integration of Wi-Fi and cellular

  22. Next Generation Hotspot Vision Cellular Mobility Experience on Wi-Fi GSM NGH Turn on phone and getsecure cellular connectivity Turn on device and getsecure Wi-Fi connectivity Automatic. Secure. EAP-Based.

  23. History of SP Wi-Fi Authentication UNTRUSTED WI-FI NETWORK Web-Based Auth/No Encryption Mostly Hotspot Side Business TRUSTED WI-FI NETWORK 802.1x/802.11i 3G Offload AutoPortal Page AutoPortal Page Portal Page 802.1x802.11i UsernamePassword UsernamePassword UsernamePasswordEAP-SIM EAP-FASTEAP-SIM EAP-TLS AppleAirport WebAuth WISPr1.0 AppleiPhone WISPr2.0 802.11 HS2.0 1997 1999 2003 2007 2010 2011

  24. Next Generation Hotspot Roam, Authenticate, Monetize 1 2 3 4 802.1x , EAP-SIM Auto SIM credentials Encrypted Wi-Fi Link 802.11i Mobile “concierge” serviceMobile Service Advertisement Protocol (MSAP) 802.11u RELIABLE Carrier-class solution SEAMLESS Simplifies network discovery and selection for seamless cellular data offload SECURE Extends existing SIM-based authentication techniques over encrypted Wi-Fi PROFITABLE Enables location-based and value-added services

  25. NGH Technology Enablers

  26. 2011 NGH Program Timeline Guidelines for Wi-Fi Seamless Authentication, Roaming and 3G/4G Data Offload WBA Guidelines for WiFi auth & data offload TermsofReferenceapproved Guide lines Info Pack Recruitingguidelinesparticipants Guidelinesdevelopment 1st versionofguidelines EndofPhase 1 WFA DraftSpec HS 2.0 WFA MRD Release Paris Round Table Thailand Round Table Jan 11 June 11 Fev 12 March 11 Nov 11 Oct11 Demo on NGH NextGenerationHotspot (NGH) Trial WBA NGH trialrecommen-dationsdocument Recruitingtrialparticipants TermsofReferenceapproved Launchofthetrial Trialperiod EndofPhase 1 TrialInformationPack

  27. 2011 NGH Program at WBA WBA NGH Program 2011 Joint Taskforce NGH Operators Guide NGH Trial Cooperation Framework • Bestpractices guide for operators • Implement seamless authentication over Wi-Fi networks based on NGH • Transition from legacy to NGH networks • Implement 3G/4G data offloadover NGH networks • Use lessons from past WBA seamless authentication trials & the NGH Trial • End-to-end “Real-World” Wi-Fi roaming trial to • Test & validate NGH • Engage ecosystem including operators, equipment providers and roaming hub providers for end-to-end testing • Provide detailed instructions for NGH based roaming lifecycle and feedback on the Wi-Fi Alliance specifications • Objectives: • Make WiFi-WiFi roaming as easy and transparent as GSM • Common technical implementation for 3GPP-WiFi interworking • 3GPP-WiFi integration seamless and transparent to the customer • Objectives: • Have a complementary focus and cooperation that maximizes the benefits of innovation for end users, manufacturers and service providers within the Wi-Fi industry • Join effort to promote the benefits of WBA’s NGH program & Wi-Fi Alliance HS 2.0 program among the wide ecosystem associated with the Wi-Fi industry Enhancement to support NGH Roaming

  28. Summary WiFi is now a core part of the smartphone user experience Operators are evaluating how to attract and retain customers through integration of WiFi in their service portfolios and networks Managed hotspots are the most viable starting point because of the ability to influence service quality and monetize usage The Next-Generation Hotspot Initiative makes an important contribution towards making WiFi a carrier-class technology Potential for WiFi to be considered a trusted access network on a par with 3G or LTE

  29. Q & A Session Please submit your questions!

More Related