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Pennsylvania Partner Power

Pennsylvania Partner Power. Pennsylvania Partner Power. Who are the PA Partnerships? The Value of Partnership Building Partnerships Epilogue Looking Ahead: Life After Ozone Action. Introduction. Who Are “The PA Partnerships”. Regional, grassroots approach Voluntary Outreach

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Pennsylvania Partner Power

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  1. PennsylvaniaPartner Power

  2. Pennsylvania Partner Power • Who are the PA Partnerships? • The Value of Partnership • Building Partnerships • Epilogue • Looking Ahead: Life After Ozone Action

  3. Introduction

  4. Who Are “The PA Partnerships” • Regional, grassroots approach • Voluntary Outreach • Voluntary Action • Started in 1995 • More than 600 members • Funded by state grants and partner contributions • 4 independent coalitions

  5. The PA Partnerships Lehigh Valley Southwest Southeast Multi-state Susquehanna Valley

  6. Our Members • Corporations • Local & state government • Environmental groups • Health organizations • Public schools / colleges • Health care industry • Utilities • Transit agencies • Manufacturing • Small business • Media

  7. Partner Involvement • Employee education • Episodic workplace action and controls • Community outreach • Events • Financial contributions • In-kind services

  8. We Do More With Less!

  9. Advertising • Cooperative television • Radio advertising / metro traffic • Transit advertising • Events & Sponsorships • Car care clinics • Ozone free barbecues • Baseball game outings / appearances • Community fairs and concerts

  10. Educational Materials • Pamphlets • Newsletters • Bill stuffers • Videos • Rebate & Coupon programs • Electric Mower • CARB Gas Can

  11. Promotions & Contests • Frisbee toss • Save-The-Air Test (SAT) • Hammock giveaway (Pfizer) • Laziest man radio promotion

  12. The Value of Partnership • Surrogate sales force • Higher impact and visibility • Increased reach and frequency • Community credibility • Grassroots activism • Financial support • Camaraderie

  13. The Value of Partnership In Pennsylvania • Reached 8 million residents • Contributed $5 million in: • Dollars • In-kind services • Volunteer time • Exposure value

  14. The Value of Partnership In Pennsylvania • Market surveys show • Up to 80% awareness • Up to 60% took action • Media interest • Television #1 medium • Stations confirm consumer interest in forecast

  15. Building Partnerships

  16. Building Partnerships

  17. Building Relationships Finding a partner • Use existing resources • Chambers • Business and trade councils • Identify a “recommender” • Business colleagues • Professional contacts • Testimonials • Find the right “hot button” • Locate a “champion” • Just ask!

  18. Building Relationships Keys to Success • Well-defined vision and mission • Clear expectations • Identifiable benefits • Good communication • Recognition and appreciation

  19. In Their Own Words

  20. Life After Ozone Action

  21. Life After Ozone Action • Transition to PM 2.5 & Year Round Forecasting • Statewide strategic planning • Identified challenges & opportunities • Should we change established brand identity? • Do we keep “Ozone Action” components? • What messages and actions for businesses, consumers? • How to maintain partner and media interest? • How to avoid consumer confusion?

  22. Partnerships PA Ozone Action

  23. Partnerships PA Air Quality

  24. Life After Ozone Action • Seasonal approach to air quality issues • “Ozone Action” becomes product brand • Particle pollution • Begins as education issue • Targets media, partners first • Begins with focus on • Health aspects • Lifestyle changes • Energy efficiency

  25. Life After Ozone Action Getting Started • SW Partnership • True Value rebates Hot water heater blanket Programmable thermostats • Consumer savings of 50% • Partners - $10 per item • True Value - $10 per item

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