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Chef & Brewer Report December 2017 Monthly Summary Report

Chef & Brewer Report December 2017 Monthly Summary Report. What’s in the Monthly Summary report. The monthly report is a regular pulse check of your brand’s performance. Monthly Summary reports:. Concise summaries of performance in brand scorecards. Brand performance month-on-month.

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Chef & Brewer Report December 2017 Monthly Summary Report

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  1. Chef & Brewer ReportDecember 2017 Monthly Summary Report

  2. What’s in the Monthly Summary report The monthly report is a regular pulse check of your brand’s performance. Monthly Summary reports: Concise summaries of performance in brand scorecards. Brand performance month-on-month. Overview of peer group performance. Further detail is available in the 4 X Quarterly Deep Dive reports

  3. A reminder of the reports we share Our monthly and quarterly reports contain a variety of measures that enable you to track your business’s performance: Monthly Summary reports: The monthly report focusses on the month-on-month trends at an overall level across: Executive Summary Brand Visibility Brand Health Demand & Usage Customer Experience Note: We are able to allow one data cut or filter per month. Quarterly Deep Dive reports: The quarterly reports give a more strategic view. Additional insights include: Brand performance across demographic profiles Choosing where to eat Views such as Brand Status map, Purchase Funnels and Word clouds. Note: For brands included in the Big Restaurant Survey we will provide a ranking chart spanning the BRS and BrandVue. Two Bi-annual presentations: The Bi-annual presentations include: An executive summary A one hour presentation. In the presentation you can ask for the team to focus on specific areas or a comprehensive brand overview of your company’s performance across brand perceptions and customer experience.

  4. Reporting schedule Below are details about when the reports will be shared.

  5. An Overview of BrandVue Eating Out Sample: Methodology Fieldwork: Nationally representative, demographic controls Respondents to be aware of at least 5 eating out brands c.250 respondents per day (8,000/month) Online survey 18-22 minutes Continuous interviews starting in May 2017

  6. Brand measures covered A wide range of marketing performance, brand health and customer experience measures Market Spend Customer Experience Metrics Brand Health Metrics Decision making journey Customer Experience details & ratings Customer Satisfaction / Advocacy Visit type Site type Spend Awareness Familiarity Brand Affinity Brand Image Customer Acquisition Metrics Media Metrics Lost demand analysis Unaided Awareness Positive / Negative Brand Buzz Advertising Awareness Usage patterns Annual frequency Lapsed customers Market Share Value of lost demand Brands lost out to Purchase barriers

  7. Contents 2. Brand Attention 1. Executive Summary 3. Brand Health 4. Demand & Usage 5. Customer Experience

  8. Brand Sample - Chef & Brewer

  9. 1. Executive Summary

  10. Visibility & Brand Scorecard - Chef & Brewer Performance across key indicators of brand performance

  11. Demand & Usage Scorecard - Chef & Brewer Performance across key indicators of brand performance

  12. Spontaneous awareness - Restaurants. % naming Chef & Brewer as a restaurant unprompted - Chef & Brewer and competitors Spontaneous awareness: Thinking about restaurants, which names come to mind? (Chef & Brewer N=1,521)

  13. 2. Brand Attention

  14. Spontaneous awareness - Restaurants: By Month % naming Chef & Brewer as a restaurant unprompted - Chef & Brewer and competitors Spontaneous awareness: Thinking about restaurants, which names come to mind? (Chef & Brewer N=11,804, overall)

  15. Positive buzz. % having heard something positive about the brand in last month - Chef & Brewer and competitors Positive buzz: Which of the following have your heard something POSITIVE about in the last month? (Chef & Brewer N=818)

  16. Negative buzz. % having heard something negative about the brand in last month - Chef & Brewer and competitors Negative buzz: Which of the following have your heard something NEGATIVE about in the last month? (Chef & Brewer N=818)

  17. Net buzz. % of those who have heard any buzz about the brand in last month - Chef & Brewer and competitors Net Buzz: Which of the following have your heard something NEGATIVE / POSITIVE about in the last month? (Chef & Brewer N=818)

  18. Net buzz: By Month % of those who have heard any buzz about the brand in last month - Chef & Brewer and competitors Net Buzz: Which of the following have your heard something NEGATIVE / POSITIVE about in the last month? (Chef & Brewer N=5,929)

  19. Advertising awareness. % who have seen any advertising for the brand in the last month - Chef & Brewer and competitors Have you seen ADVERTISING for any of the following brands in the last month? (Chef & Brewer N=818)

  20. Advertising awareness: By Month % who have seen any advertising for the brand in the last month - Chef & Brewer and competitors Have you seen ADVERTISING for any of the following brands in the last month? (Chef & Brewer N=5,929)

  21. 3. Brand Health

  22. Awareness benchmarks % who are aware when prompted for each brand - Chef & Brewer and competitors Awareness: When, if ever, have you visited / ordered food from the following...? (Those NOT selecting "I do NOT know this brand") (Chef & Brewer N=1,663)

  23. Consideration. % who would consider visiting/ordering from each brand - Chef & Brewer and competitors Consideration: Please select all of the brands you would ever consider going to eat / order food from? (Chef & Brewer N=1,663)

  24. Consideration: By Month % who would consider visiting/ordering from each brand - Chef & Brewer and competitors Consideration: Please select all of the brands you would ever consider going to eat / order food from? (Chef & Brewer N=13,187)

  25. Familiarity benchmarks % who are aware and have an opinion of the brand - Chef & Brewer and competitors Familiar: What is your overall opinion of the following brands? (Those NOT selecting "I don't have an opinion of this brand") (Chef & Brewer N=359)

  26. Affinity. % who say the brand is one they love/like a lot - Chef & Brewer and competitors Affinity: How would you describe your opinion of the following brands? (Chef & Brewer N=347)

  27. Brand Advantage benchmarks % who say the brand is the best/better than others - Chef & Brewer and competitors Advantage: What is your overall opinion of the following brands? (Chef & Brewer N=227)

  28. Brand Preference Conversion: Profile Awareness, Consideration, and Preference - Chef & Brewer profile Aware:Consumer segment: When, if ever, have you visited / ordered food from the following...?/ Consideration: Please select all of the brands you would ever consider going to eat / order food from? Preference: And of the brands you would consider visiting / ordering from, which would describe as your favourites? (Chef & Brewer N=1,663)

  29. Visitation Profile Familiarity and Visit - Chef & Brewer profile Familiar: What is your overall opinion of the following brands? (Those NOT selecting "I don't have an opinion of this brand") When, if ever, have you visited / ordered food from the following…? (Chef & Brewer N=1,663)

  30. Image - Chef & Brewer relative to the market Chef & Brewer vs. key competitors - 3-month moving averages

  31. 4. Demand and Usage

  32. Annual penetration. % who have visited/ordered from each brand in the last year -Chef & Brewer and competitors Penetration: When, if ever, have you visited / ordered food from the following...? (Chef & Brewer N=1,663)

  33. Annual penetration: By Month % who have visited/ordered from each brand in the last year -Chef & Brewer and competitors Penetration: When, if ever, have you visited / ordered food from the following...? (Chef & Brewer N=13,187)

  34. Consumer segmentation. % who are aware, current buyers, and lapsed buyers for each brand - Chef & Brewer and competitors - December 2017 Consumer segment: When, if ever, have you visited / ordered food from the following...? (Chef & Brewer N=1,663)

  35. Consumer segmentation: Profile % who are aware, current buyers, and lapsed buyers for Chef & Brewer - December 2017 Consumer segment: When, if ever, have you visited / ordered food from the following...? (Chef & Brewer N=1,663)

  36. Annual frequency of food purchases benchmarks Average times visited/ordered from each brand in the last year - Chef & Brewer and competitors How many times have you VISITED / ORDERED FOOD from the following brands in the last 12 months? (Chef & Brewer N=166)

  37. 5. Customer Experience

  38. Satisfaction Satisfaction index based on level of satisfied with their last experience - Chef & Brewer and competitors Thinking about some of the places you have VISITED / ORDERED FOOD FROM in the last month, how would you rate your level of SATISFACTION with your last experience? (Chef & Brewer N=166)

  39. Experience Scorecard - Chef & Brewer Performance across key indicators of brand performance

  40. Net Promoter Score benchmarks NPS score (Promoters - Detractors) 3-month moving average - Chef & Brewer and competitors Considering the places you have visited / ordered from, on a scale of 0-10 how likely would you be to recommend them to friends / family? (3-month moving averages) (Chef & Brewer N=495)

  41. Morar HPIWoolyard54 Bermondsey StreetLondon SE1 3 UD Lexi Keeganlexi.keegan@morarhpi.com

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