We Grow Local Roofing Businesses With Website Design Through Online Lead Generation To Increase Sales

1. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM 1 (865) 205-8822 Need More Roo)ng Clients? Need More Roo)ng Clients? We Grow Local Roo)ng We Grow Local Roo)ng Businesses With Businesses With Website Website Design Design Through Online Lead Through Online Lead Generation To Increase Generation To Increase Sales Sales NO CONTRACTS NO CONTRACTS ! TRANSPARENT TRANSPARENT PRICING (NO HIDDEN PRICING (NO HIDDEN FEES) FEES) ! PROVEN TRACK PROVEN TRACK RECORD RECORD ! Learn More SATISFACTION SATISFACTION GUARANTEE GUARANTEE ! Yes, I Want To Grow My Roo!ng Business https://blackstormroofingmarketing.com/solutions/website-design/ Page 1 of 72

2. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Does Your Does Your Roo)ng Website Roo)ng Website Really Work? Really Work? You have a great looking website and it loads quickly, right? So, what’s the problem? You have to step back and ask yourself, as a business owner, if your Roo!ng website design is really working for you and your business. Is it generating the tra"c and Roo!ng audience you’re hoping for? In the event your Roo!ng website design isn’t garnering the right https://blackstormroofingmarketing.com/solutions/website-design/ Page 2 of 72

3. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM leads or Roo!ng audience, it’s likely not doing the job you intended it to do. Your website should be a cornerstone for all other marketing e#orts you’re utilizing, so the website design has to target the right audience you’re trying to attract. We make it a primary focus to tailor your Roo!ng website design to serve as a 24/7/365 salesperson. It’s a Roo!ng business and industry, therefore, your website has to do the talking for you. If it’s not, we can help get it there with our design services! Roo)ng Lead Generating Website Roo)ng Lead Generating Website Design Design Although we don’t have the most complex or complicated design process, we did take years to formulate what works, and how to use those resources, to create the perfect Roo!ng website design. Split testing and reformulating site design templates, helped us learn what works and what doesn’t, to perfectly tailor your website, regardless of the Roo!ng industry. You have to step back and ask: does my Roo!ng website look pretty, or, does it look great while generating the leads I need it to generate? The answer to this question will help you determine if it’s time to redesign your website layout. https://blackstormroofingmarketing.com/solutions/website-design/ Page 3 of 72

4. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM If the Roo!ng website design isn’t generating leads, it really isn’t doing its job. In these instances, you’re going to want to recalibrate, tinker, and formulate a new design, that will attract the right audience, and generate leads that convert into sales. Responsive Responsive Design for Design for Roo)ng Websites Roo)ng Websites Out Roo!ng website design is a responsive one, meaning it loads quickly, regardless of the device visitors are on. Tablets, laptops, desktop, and mobile devices, will instantly load the responsive site, which looks great on each and every one of these screens. Google considers a responsive website design a “best practice” in the industry; therefore, we want to comply with Google’s standards, to ensure your Roo!ng website design ranks high in Google. Here are the Reasons You Should You Switch Your Roo!ng Website to HTTPS -ASAP! How User Experience (UX) Design A"ects Your Roo!ng Sales 5 Reasons Why to Hire a Professional Web Design Agency to Build Your Roo!ng Website Why is Website Maintenance Important for Your Roo!ng Business? 10 Features to Look out For in a Great Roo!ng Website Mobile optimization is another primary characteristic we focus on when developing your website. Anywhere you go, you look into the crowd, and 90% of the people there have their heads buried into their How to Acquire Roo!ng Clients from Google Search Content to Add or Keep O" Your Roo!ng Website https://blackstormroofingmarketing.com/solutions/website-design/ Page 4 of 72

5. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM smartphone. So, we obviously focus on creating a responsive, navigable Roo!ng website design template, that resonates with people who are visiting your mobile site. This not only generates leads from mobile users but also makes Google algorithms happy, making it even easier for searchers to !nd your Roo!ng site quickly. More Info Roo)ng Roo)ng Website Website Design – Design – Optimize Optimize Your Roo)ng Your Roo)ng Site for Site for Greater Greater Visibility Visibility In any industry you know there’s plenty of competition. Then, you step back and have to consider other variables. Your roo!ng web design is one of the many important factors that you have to consider as a business owner. Not only should your roo!ng website design attract the right visitor, but it also has to be localized as well. Including Google Maps or Apple You need to stand out in a crowd with many competitors when marketing your website. We’re here to help develop a great looking, responsive, mobile-friendly Roo!ng website design, that does just that, and helps convert leads into future customers for your business. https://blackstormroofingmarketing.com/solutions/website-design/ Page 5 of 72

6. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Maps will help you attract visitors to the local market. Then you have to consider blog content, SEO (search engine optimization), and other organic metrics to help your website rank highly on Google and other search engines. And, of course, there’s the roofer paid-for ads (PPC – pay per click) and other services you can purchase. You’re not sure where to begin and you aren’t alone. As a business owner, you are concerned with attracting the right visitors online and converting these visitors into customers. How exactly do you do this? There are several ways. Let’s start by looking at one of the most important, and one of the !rst things you should !gure out when you’re starting with your online content, and that is with the right roo!ng web https://blackstormroofingmarketing.com/solutions/website-design/ Page 6 of 72

7. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM design to attract the right visitors. Why Design Matters There are several variables that Google is going to look for when it’s ranking your website, in comparison to others in your industry. Some of these variables include Local search results (is your site optimized for the local area) Do you have online reviews/customer ratings How well laid out the site is If you have a blog If information is consistent online (and through Google listings) https://blackstormroofingmarketing.com/solutions/website-design/ Page 7 of 72

8. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM And, these are only a few of the many factors that will be taken into account as Google determine where your site will rank through SEO searches. Your Your website website has to look has to look clean, and clean, and the design the design matters for matters for various various reason. reason. 1. Searchers won’t 1. Searchers won’t stay long if it stay long if it doesn’t look good. doesn’t look good. If your website isn’t consistent, if the font is di#erent from page to page, or if you don’t provide value to your https://blackstormroofingmarketing.com/solutions/website-design/ Page 8 of 72

9. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM audience, they won’t stick around. As a website, you have about 10 seconds to sell your roo!ng website design to your customer (and that’s being generous). If they don’t like how it looks, they’ll go elsewhere. 2. Load speeds 2. Load speeds are highly are highly important important We’re impatient. Most people won’t wait for a site to load if it takes more than 5 seconds. If they click on your site through Google and the page won’t load, you can be rest assured they’re clicking the back button to click on a competitor’s site. Therefore, your roo!ng web design has to account for load speeds and ensuring the site https://blackstormroofingmarketing.com/solutions/website-design/ Page 9 of 72

10. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM loads quickly (on all devices) 3. Mobility is key 3. Mobility is key Think about how you access the internet today. You probably use your phone, tablet, and other mobile devices. And, you probably do so on the bus, in an Uber or cab, and virtually anywhere else you are. Therefore, Google will heavily weigh the mobility of your site, and how good it looks on mobile devices. A mobile roo!ng website design is imperative for high rankings on Google 4. Valuable 4. Valuable content content Another highly important metric is what’s on your site. If https://blackstormroofingmarketing.com/solutions/website-design/ Page 10 of 72

11. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM you have a roo!ng site and have a blog talking about window treatments, you aren’t giving your audience what they came to your site for. Including a blog, website page descriptions, service pages, and other relevant content to your audience will help your site rank highly, organically, on Google. 5. Locality 5. Locality Again, people want to know where your business is. As a roo!ng company, you can set up a free account as a Google business. Make sure your information is consistent on your website, Yelp page, and your Google business directory. Not only will this ensure people can easily !nd you if they https://blackstormroofingmarketing.com/solutions/website-design/ Page 11 of 72

12. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM are local, but also that Google is giving o# the right information to people that visit your site. The more factors you hit upon as a business, the higher you can expect to rank on Google. And, the easier it is going to be for people to !nd you. Don’t Don’t forget forget about paid about paid marketing marketing – – Yes, organic results are critical. You want to rank highly, on the !rst page of Google, through your organic marketing e#orts. You want your roo!ng web https://blackstormroofingmarketing.com/solutions/website-design/ Page 12 of 72

13. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM design to look good and provide visitors the information they desire, meaning you are atop Google pages for most keywords in the roo!ng niche. However, there are paid for e#orts you also want to utilize as a business owner. When considering web design, make sure you utilize PPC ads (pay per click) Paid services review sites (BBB ratings, Yelp, Google reviews) Remember, people will rely upon what they see online. And, even if the information isn’t accurate, most people are going to believe what they see on Google. Therefore, your https://blackstormroofingmarketing.com/solutions/website-design/ Page 13 of 72

14. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM roo!ng website design has to be clean. You have to utilize the right design tactics that do well in your niche. And, you have to make sure you are using both paid for and free (organic) measures, to ensure you are doing well on the search engine ranks. Keywords matter Keywords matter – – Remember, you want your site to rank well in a speci!c niche the roo!ng industry. You want people to perform several searches which will lead to your site being on Google’s !rst page. Some searches will include What’s the best roo!ng company locally? https://blackstormroofingmarketing.com/solutions/website-design/ Page 14 of 72

15. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM What type of roo!ng material should I install? How much is a roofer going to charge for installation? Why hire a roofer to install a new roof? These are only a few of the many searches people will perform when they are considering hiring a roo!ng company. Imagine if your roo!ng website design isn’t properly optimized, and you aren’t ranking on Google’s !rst page for half of these searches (or any of them). You are missing out on a great deal of traction and visitors to your site. This is why website design matters. It is https://blackstormroofingmarketing.com/solutions/website-design/ Page 15 of 72

16. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM also why targeting the right keywords in the roo!ng industry matters. For example, if you specialize in roo!ng repair, make sure your site is optimized to let searchers know this. Or, if you specialize in installing a speci!c type of roof, you have to include those keywords, on as many pages of your site as possible. The more keywords your site is optimized for, the more value you provide, and the better your roo!ng website design looks, the easier it is going to be for you to reach your audience, and attract more visitors to your site. You got the You got the design part design part https://blackstormroofingmarketing.com/solutions/website-design/ Page 16 of 72

17. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM down. So, down. So, what does what does it take to it take to design a design a great great website website and where and where do you do you begin? begin? Let’s )nd Let’s )nd out. out. 1. Bene)ts of 1. Bene)ts of hiring a design hiring a design company – company – Various bene!ts exist to hiring a roo!ng website design company to work on your website. Some of these will include Expertise in website design https://blackstormroofingmarketing.com/solutions/website-design/ Page 17 of 72

18. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Experience in developing a mobile site Experience with keyword optimization Understanding Google metrics and algorithms Updating your site regularly to ensure it meets the right search criteria When you hire a roo!ng web design team to build your site, they’ll do all of this work for you. And, a primary bene!t is that the design team understands what Google is looking for, to avoid your site from being penalized, and ensure it ranks well for the searches you want visitors to !nd you for. https://blackstormroofingmarketing.com/solutions/website-design/ Page 18 of 72

19. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM 2. Design 2. Design companies will companies will optimize for optimize for locality – locality – Remember how we mentioned you can set up a free Google business account? And, how you need to make sure you add Google or Apple maps (or both) to your site? Well, it’s important that your site is properly optimized for the location where your business is operating. If people don’t know you are a few blocks away from their home, how would you expect them to !nd your company? Making sure your site is easy to !nd, and attracts the right local audience, is one of the best ways to ensure you are reaching the audience that might https://blackstormroofingmarketing.com/solutions/website-design/ Page 19 of 72

20. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM actually hire you. When you work with a roo!ng website design !rm, not only will they optimize your site, but they will make sure that the right location (state, city, street intersections, etc) are included on your site, so local customers can !nd you easily. 3. Optimize for 3. Optimize for mobile – mobile – If visitors can’t !nd your site on a mobile device, you’re going to lose a lot of customers. People are going to look for roo!ng companies from their home, from their o"ce, or even on the bus. If you do not have a mobile-friendly site, you are missing out on a great deal of tra"c that would otherwise come https://blackstormroofingmarketing.com/solutions/website-design/ Page 20 of 72

21. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM onto your website. The right roo!ng web design team is going to ensure your site is mobile friendly. They will optimize the right text, font, colors, load speeds, and other variables, so that your site is going to look good, no matter where a searcher accesses it from. If your site doesn’t look clean on a mobile phone, people are quickly going to turn away and visit a competitor’s site. And, if it doesn’t look good on a desktop, you are missing out on drawing in new customers who are searching from their home. Your site has to look good on any platform and on any device. When you work with a roo!ng website design https://blackstormroofingmarketing.com/solutions/website-design/ Page 21 of 72

22. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM team, not only will they optimize your site for mobile devices, but will make sure the content looks great as well, no matter how your searcher is accessing it. Ready to Ready to redesign redesign your site? your site? – – If the time has come to redesign your roo!ng website, the !rst step is to come up with a game plan. Do you want to Create a site that attracts local searchers? Find the cheapest design team? Work with a company that does all of the https://blackstormroofingmarketing.com/solutions/website-design/ Page 22 of 72

23. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM work for you? Focus on ppc ads and paid ads to improve your site rank? It’s important to work on one area of your website at a time, and build it up from a basic site to one that people will easily !nd on Google. No matter what your game plan is, you should consider working with a roo!ng website design team to help you achieve that game plan. Doing so ensures you are going to build a site that looks good, and one which is optimized for your industry niche. Who to Who to https://blackstormroofingmarketing.com/solutions/website-design/ Page 23 of 72

24. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM hire? – hire? – Now that you have made the choice to hire a roo!ng web design company, which one should you choose? With so many companies, all claiming to be the best, BlackStorm roo!ng marketing can help. Some of the many bene!ts we provide to customers include Advice on rebranding Website design Optimization on search engines Keyword optimizing Paid and organic SEO techniques to help your site rank highly Marketing and https://blackstormroofingmarketing.com/solutions/website-design/ Page 24 of 72

25. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM ads that target your local market Industry-speci!c marketing and design that outshines competitors BlackStorm marketing understands the roo!ng industry. We specialize in roo!ng web design that not only looks good, but that delivers on the search results your audience is looking for. And, we’ll work with you to build your mobile site as well as your desktop site, so visitors can access your roo!ng website from virtually anywhere. Contact us Contact us today today https://blackstormroofingmarketing.com/solutions/website-design/ Page 25 of 72

26. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM If the time has come to redesign your site, don’t try to do the hard work yourself, and don’t try to understand the di"cult (and constantly changing) Google algorithms. We have a team of specialized roo!ng web design experts who focus on this work every day. We understand what Google wants to see, so we can deliver it for your site. Contact us today to learn more about our roo!ng website design services. We’ll work to rebuild your site and ensure you not only rank well locally, but for both SEO organic searches as well as through paid searches and campaigns which visitors can !nd you through. Contact us for a quote and to learn https://blackstormroofingmarketing.com/solutions/website-design/ Page 26 of 72

27. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM more about our specialized roo!ng web design services today. Roo!ng companies, like any business, need an online presence. Your website is just as important as your storefront today. It’s best to hire a professional roofer web design team to help you in developing your site. With an online site, you can display your portfolio to a larger audience, and magnify the quality of your work. So, let’s step into what makes for the best roofer website design. Best Looking Best Looking Websites for Websites for Roo)ng Roo)ng Companies Companies https://blackstormroofingmarketing.com/solutions/website-design/ Page 27 of 72

28. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM With more than 70% of people searching online, before deciding on a roofer to hire, do you want to leave your website to shambles, without taking the time to properly develop something you’re proud of? No! Think of your website as your online presence. It’s a great way to highlight your experience, quality of your work, and showcase to potential customers why they should choose your company over a competitor. It’s also important for your roofer web design to convey a message of trust. You need to incorporate your logo, marketing and branding, ads, and pictures, to communicate with your audience. You want to build an emotional connection and get them to trust you. The right website design will do this, https://blackstormroofingmarketing.com/solutions/website-design/ Page 28 of 72

29. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM and ensure your company remains atop the consumer’s mind when they’re choosing a roofer to hire for the job. Researching Researching & Analyzing & Analyzing the Roo)ng the Roo)ng Niche Niche Research your audience. If your local neighborhood has a popular roof style, material, or !nish, highlight this on your website. Once you know your niche, it’s easier for you to develop and hone in on details to add to the roofer website design, which will highlight why customers should trust your company. Website Analytics Website Analytics https://blackstormroofingmarketing.com/solutions/website-design/ Page 29 of 72

30. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Analytics is basically what determines how much sense your website makes. Think of your site as an e- Book, if there is something that doesn’t make sense on one page, it can ruin the entire book. You’ll lose your audience. Analytics will help prevent this from happening. It’ll inspect your site and online presence, to guarantee your audience/reader understands what’s on the pages. Several areas are focused on including 1. Security – If you’re accepting payments from customers online, stay private to ensure they’re safe. Use https protocol, locks, and other safeguards, to protect them online 2. Design – The website should look good, be easy to read, fonts https://blackstormroofingmarketing.com/solutions/website-design/ Page 30 of 72

31. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM should be simple. The more navigable the site, the better! 3. SEO – Search engine optimization is critical to success. Proper keyword use, content, and optimizing your site for your niche/searcher 4. Accessibility/Mobility – People access the internet from everywhere and on various mobile devices today. Make sure your site is accessible 5. Keywords – This harps back to your SEO presence. The right keywords are of utmost importance to your ranking, therefore research them accordingly to get them right. Measure KPI Measure KPI Key performance https://blackstormroofingmarketing.com/solutions/website-design/ Page 31 of 72

32. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM indicators, or KPI, determines the success of tools and policies on your site. KPIs include Subscriber counts Click-through rates Conversion rates Cart abandonment, and more These barometers let you know what’s working with your roofer website design and where you need to improve. Analysis of Analysis of Conversion Factors Conversion Factors The conversion rate is a measure of people who follow prompts on your site and is a measurement of people who buy/products/services and click-through rates. You’ll get a percentage which is the number of clicks divided by conversions, to https://blackstormroofingmarketing.com/solutions/website-design/ Page 32 of 72

33. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM determine how well the site is performing. Your CTA Analysis Your CTA Analysis The call to action is your company asking your client/visitor, to do something. This !gure is analyzed through the number of people viewing the CTA by those who click/subscribe/purchase. Measuring the CTA is a good way to gauge how many visitors are converting. How we How we Focus on Focus on Your Roofer Your Roofer Web Design Web Design Our focus is to help your business make money. We use high-quality designs and templates for your https://blackstormroofingmarketing.com/solutions/website-design/ Page 33 of 72

34. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM roofer website design to help create an aesthetically pleasing experience for visitors. We incorporate several aspects, detailed below, to create an invigorating user-experience. 1) Conversion-Driven 1) Conversion-Driven Design Design The style used in our design focuses on conversion techniques, guaranteeing more purchases and revisiting. We incorporate navigable design, larger buttons, and easy-to-!nd information, so visitors are likely to click, and come back. 2) Branding 2) Branding Your brand is the theme of your company, which includes the name, design, the logo, and the overall feeling customers have https://blackstormroofingmarketing.com/solutions/website-design/ Page 34 of 72

35. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM towards the business. A great brand will result in customers thinking about your company !rst when they think about roo!ng. Kleenex is a great example of this. When we think of tissues, it’s the !rst name/logo that comes to mind. 3) Mock-up Creation 3) Mock-up Creation This is the blueprint we use, it’s a “fake site,” that we can still edit before your site goes live. The mock-up allows us to !nd errors, make corrections, or modify inconsistency, so we deliver the best roofer website design when the time comes to launch the live site. 4) Client Approval 4) Client Approval We focus on creating a design that’s easily modi!ed. Why? Because https://blackstormroofingmarketing.com/solutions/website-design/ Page 35 of 72

36. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM even a great looking site might not reach the client in the right way. Our focus is to guarantee 100% client approval. Therefore, using a site that we can easily edit, allows us to make changes when we gain invaluable feedback from visitors. Our Steps in Our Steps in Coding Coding your Roofer your Roofer Web Web Design Template Design Template If codes aren’t detailed, the blueprint doesn’t work. Think of the coding as your site’s DNA. These are some areas we focus on with coding. HTML or WordPress HTML or WordPress WordPress and HTML are https://blackstormroofingmarketing.com/solutions/website-design/ Page 36 of 72

37. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM the two most popular platforms, and we want to get this right. WordPress is great for those who don’t have much experience in developing and want to make frequent changes to their site (think of blogging). HTML, on the other hand, is a little costlier, as a developer is needed to create the site. HTML is more in-depth, and although there’s more room for creativity in development, there’s less opportunity to modify the site as frequently as with WordPress. The Pros & Cons of The Pros & Cons of a CMS a CMS Content management systems eliminate the need for HTML knowledge. It’s a user-friendly platform, but still might not be the best choice for certain websites. Some of https://blackstormroofingmarketing.com/solutions/website-design/ Page 37 of 72

38. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM the pros and cons are detailed below. Pros Pros The pros include You don’t need a web team It’s easy to update It’s user-friendly The design/layout is simple for anyone to utilize Cons Cons The cons of using a CMS include It’s not unique It isn’t as secure as other platforms It can hurt SEO (lack of uniqueness in design) Mobile- Mobile- Friendly/Responsive Friendly/Responsive Site Site As we highlighted above, people are accessing your https://blackstormroofingmarketing.com/solutions/website-design/ Page 38 of 72

39. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM roo!ng website design from everywhere. For this reason, we focus on mobile and desktop website designs. Your site has to be friendly on all devices, and highly navigable regardless of where searchers are visiting from, or what device they’re on. API API Application program interface, or API, is what handles the communications between software components. API integration is important for your website, so you can interact with many users as a business. Roofer Web Roofer Web Design Security Design Security Think of it this way, a https://blackstormroofingmarketing.com/solutions/website-design/ Page 39 of 72

40. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM secure site is a highly- ranking site. If your site collects personal data including credit cards, names, phone numbers, and addresses, make sure you’re implementing the best security features available. HTTP vs HTTPS HTTP vs HTTPS Hyper-text transfer protocol is what exchanges data between your website and the internet. The added “S” at the end of HTTP, simply refers to a safe site. This is what you need to incorporate in building your site. It lets visitors know it’s safe from hackers and other online threats. SSL Implementing SSL Implementing Using a secure socket layer is advised as well; it encrypts connections from https://blackstormroofingmarketing.com/solutions/website-design/ Page 40 of 72

41. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM your computer to the website. Therefore, it makes coding harder for hackers to try and crack. Cross-Site Scripting Cross-Site Scripting & Cross-Site & Cross-Site Request Forgery Request Forgery Cross-site scripting or XXS is how to tag areas where hackers add malware on web applications. Hackers can gain information like bank codes and other personal information with these scripts. Cyber attackers also use CSRF, which unlike XXS, steals personal information. It’s a way for hackers to control your moves online. They can transfer bank funds or change email addresses. Therefore, your roo!ng business has to safeguard against this, especially if you accept payments online, to prevent hackers from routing the funds to https://blackstormroofingmarketing.com/solutions/website-design/ Page 41 of 72

42. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM a di#erent site. Security Security Miscon)guration Miscon)guration Miscon!guration is a result of weak layers of code, allowing a hacker to break in and access your site, which usually occurs with improperly documented default con!gurations. It’s important to pay attention to even the smallest details, to prevent hackers from gaining access to your site. Quality Quality Testing Testing The last thing you want is for visitors to spot errors all over your roofer website design when the time comes to launch. This is where we integrate quality testing, to ensure https://blackstormroofingmarketing.com/solutions/website-design/ Page 42 of 72

43. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM we’ve dotted our I’s and crossed our T’s. HTML Validation HTML Validation A validator will search the script to make sure there aren’t HTML errors. Manual checks are tedious, and a validator will help eliminate human error. Furthermore, your site will go up without a glitch by using validators to spot errors before the launch date. Ensuring JavaScript Ensuring JavaScript is Error Free is Error Free Make sure you fully check JavaScript for errors. You don’t want your customers spotting out the errors and letting you know what they’ve found. Not only is this embarrassing, but it is also a great way to hurt your business from an SEO standpoint as well. Comb https://blackstormroofingmarketing.com/solutions/website-design/ Page 43 of 72

44. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM through the script and debug any errors before launching your site. By understanding errors in the script, you can eliminate them before launching it to your visiting audience online. Checking Image Checking Image Licenses & Accuracy Licenses & Accuracy You can’t just randomly go on Google and choose images to add to your website… at least not if you want to avoid a lawsuit. If you’re using copyrighted images or content without permission, you’re going to get in trouble. The owner can !le a lawsuit. For this reason, it’s extremely important to check licenses, and make sure you have permission to use any image/content that is going on your website before you launch https://blackstormroofingmarketing.com/solutions/website-design/ Page 44 of 72

45. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM it. When using images from Creative Commons, Flickr, or other image sharing sites, make sure you properly attribute the owner of the photos and make sure you can reuse images (royalty free), before you do add it to your website. Checking all Pages Checking all Pages for Content for Content Check pages for content. Make sure it is grammatically correct, make sure the text $ows freely, and always check for inconsistencies before you publish. It’s also a good time to check the text, font, and colors of the website. You want something easy to read and content that $ows well for your reader to easily understand. https://blackstormroofingmarketing.com/solutions/website-design/ Page 45 of 72

46. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Ensuring Pages are Ensuring Pages are SEO-Optimized SEO-Optimized Remember how we said SEO was extremely important for your roofer web design to rank well? Now’s the time to check. You want to make sure the work you put into building the site is going to pay o#. What if people can’t !nd it? What if you don’t have the right keywords in place? Here’s your last chance to check for authoritative links, make sure there aren’t broken links, check for proper keyword density and usage, and other authoritative sources. Keywords are what will primarily alert Google your website is live and active, so make sure you’ve done su"cient keyword research, and that content’s rich, so your website will outrank other competitors in the niche. https://blackstormroofingmarketing.com/solutions/website-design/ Page 46 of 72

47. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM Ready for Ready for Launch: Your Launch: Your Website is Website is Ready to go Ready to go Live! Live! You did the hard work, you built your roofer website from the ground up. So, you’re ready to go and the site is ready to launch Congratulations! You’re done, right? No, it’s just getting started. You’re going to want to check your site regularly, make updates, add fresh content, and always check security on your site. Once a site is live, you’re just getting underway with your live, online portfolio for your visitors to see. Make sure you are constantly updating it and keeping content fresh while providing value to https://blackstormroofingmarketing.com/solutions/website-design/ Page 47 of 72

48. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM your visitor. It’s hard work, but it will pay o# if you take the right steps in designing your roofer web design template. Keep the great content coming, and you’ll reap the rewards of implementing all essential SEO tactics in designing your website. https://blackstormroofingmarketing.com/solutions/website-design/ Page 48 of 72

49. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM This Is One Of Our Solutions For Your This Is One Of Our Solutions For Your Goals... Goals... I Want More Incoming Leads I Want More Incoming Leads ! How would you like to turn your website into a virtual sales machine? I Want To Convert More Leads Into I Want To Convert More Leads Into Customers Customers " How would you like to turn your business into a sales machine? I Want To Speed Up My Business Growth I Want To Speed Up My Business Growth https://blackstormroofingmarketing.com/solutions/website-design/ Page 49 of 72

50. Roofing Website Design | Responsive Web Design Service for Roofers | BlackStorm Roofing Marketing 3/18/20, 12:40 PM How would you like to increase your leads & revenue by 500% in as little as 3 months? # I Want More Repeat Business I Want More Repeat Business $ How would you like to build a great reputation to keep clients coming back for more. https://blackstormroofingmarketing.com/solutions/website-design/ Page 50 of 72