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Ad Personalization Increase Online Sales with Next Generation Display Advertising

a. Ad Personalization Increase Online Sales with Next Generation Display Advertising. Clients Include. Investors. Operations in 6 countries, Partners in 3 countries, ads served in 17. Leader in Multi-channel Ad Personalization

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Ad Personalization Increase Online Sales with Next Generation Display Advertising

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  1. a Ad Personalization Increase Online Sales with Next Generation Display Advertising

  2. Clients Include Investors Operations in 6 countries, Partners in 3 countries, ads served in 17 • Leader in Multi-channel Ad Personalization • Working with over 200 premium brands across multiple territories • Backed by reputable investors including the company that led the Google IPO

  3. Digital continues to grow ahead of other advertising formats* *WARC & IAB / PwC Digital Adspend H1 2012

  4. Total Adspend for H1 2012 up 12.6% 20 £2.59bn in H1 2012 23% Digital Spend *WARC & IAB / PwC Digital Adspend H1 2012

  5. Display was worth £590m in the UK in H1 2012 71.5% of clients plan to increase their digital marketing budgets* Only 16% of clients plan to increase their offline budgets* *IAB & Kantar Media survey April 2011

  6. What is Ad Personalization?Why is Personalization important? *IAB & Kantar Media survey April 2011

  7. I would rather see a low number of relevant ads online than a high number of less relevant ads – only 7% disagreed with this statement* I would rather see advertising that is relevant to my interests – only 11% disagreed with this statement* Ad Personalization drives increased CTR, PCCR & ROI *IAB & Kantar Media survey April 2011

  8. Advertising is transforming from a generic Push communication To a relevant personalized communication

  9. CTR with increased personalization Client: UK High Street Retailer

  10. User Journey to purchase Discovery – Why You? Why Now? Site Visit Consideration Choice Revisit Momentum Purchase

  11. User Journey to purchase Why Now? Trigger, Need, Shopping Tactic Consideration Deal, Size, Price Choice Preferences + Justification Momentum Why buy now?

  12. User Journey to purchase Why Now? Consideration Choice Momentum

  13. User Journey to purchase Homepage Category Page Product Page Basket Page

  14. User Journey to purchase Why You? Ad Personalization - Prospects Why Now? Ad Personalization - Visitors Consideration Choice LOST Ad Personalization - Inactive Momentum Purchase Ad Personalization - Buyers

  15. User Journey to purchase Why You? Ad Personalization - Prospects Why Now? Ad Personalization - Visitors Consideration Choice LOST Ad Personalization - Inactive Momentum Purchase Ad Personalization - Buyers

  16. Personalization based on the Journey Prospects Visitors Buyers Inactive Brand Led: - Free Delivery - Best Deals - Wide choice - Large logo - Soft CTA – View - Large Green Button - No price Product Led: - Large image - Description - Price included - Viewed & X-sell - Mosaic style • Deal Led: • 3 ‘Save’ Flashes • Free Delivery • No CTA button • No detail • No price • Pre-Release Offer Led: • Pre-release deal • Bonus content • Large Savings Flash • Hard CTA - Shop Now • Large Price • Struq Ads have layouts, features, content, messages and products that are personalized to individuals according to where they are in the purchase journey

  17. Ad Elements personalization Visitors Visitors Identify the type of journey Every shopping journey is unique, so every ad should be reflect that Each Struq ad is personalized according to the stage of the purchase journey The more relevant the ad the more clicks and sales it will deliver Analyse the data Create a truly personalized ad Select the distribution channels Select the right impressions

  18. Optimization: Test, Understand, Deliver Prospects Visitors Buyers Inactive

  19. SummaryUsers respond better when the communication is relevant to their needsUser journeys are complex and a one size fits all approach is not enough for optimal performanceJourney based personalization is the Next generation of Display Advertising

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