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Evaluation results

Evaluation results. Does it work?. Access and appreciation: tracking results 2002-2008. Reach and recall nearly 100% Appreciation of concept and communication materials: average 7,5 on 1-10 scale Highest scores for Dutch government campaigns since 2000.

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Evaluation results

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  1. Road safety campaigns in The Netherlands Evaluation results Does it work?

  2. Road safety campaigns in The Netherlands Access and appreciation: tracking results 2002-2008 • Reach and recall nearly 100% • Appreciation of concept and communication materials: average 7,5 on 1-10 scale • Highest scores for Dutch government campaigns since 2000

  3. Road safety campaigns in The Netherlands Share of car drivers giving correct description of Bob-formula (self-report)

  4. Road safety campaigns in The Netherlands Share of drivers always making the Bob-deal (self-report)

  5. Road safety campaigns in The Netherlands Alcohol offenders, 1973-2007 (roadside random breath testing)

  6. Road safety campaigns in The Netherlands Development of sober driving (‘being Bob’), 1999-2007

  7. Road safety campaigns in The Netherlands Male alcohol offenders by age groups 2007

  8. Road safety campaigns in The Netherlands Estimated alcohol-related victims 1999-2007

  9. Road safety campaigns in The Netherlands Lessons learned of the integrated campaign strategy 2003-2008 • Campaigns must be embedded in policy • Long term approach gives sustainable effects • Coordinated mix of communication and enforcement proves most effective • Public-private cooperation and joint planning strengthen campaign effects and efficiency • Simple messages and practical tools enhance the implementation of safe behaviour • Positive motivation supports consolidation of safe behaviour in the long run

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