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By: Abdulaziz Al-Kuwari and Omar Al- Mulla

By: Abdulaziz Al-Kuwari and Omar Al- Mulla. Logo. 1969-1979. Late 1980-1992. 1938-1950s. Late 1980-1992. 1993-present. Products. Mobile Phones. Laptops and Desktops Television Computer Tablets Refrigerators Air conditioners Toasters DVD Players Washing Machine Ships USBs GPSs

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By: Abdulaziz Al-Kuwari and Omar Al- Mulla

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  1. By: Abdulaziz Al-Kuwari and Omar Al-Mulla

  2. Logo 1969-1979 Late 1980-1992 1938-1950s Late 1980-1992 1993-present

  3. Products • Mobile Phones. • Laptops and Desktops • Television • Computer Tablets • Refrigerators • Air conditioners • Toasters • DVD Players • Washing Machine • Ships • USBs • GPSs • Chemicals • Wireless Routers and modems • Printers • Projectors • Headphones and Earphones • Cameras and Camcorders • And so much more!! Refrigerator Samsung Galaxy S DVD player Laptops

  4. History • Samsung is a large multinational corporation , found in 1938, which is comprised of various international businesses such as Samsung Electronics, Samsung Heavy Industries, Samsung Life Insurance and Samsung Engineering. It’s headquarter is in Seoul, South Korea. Samsung had changed its logo throughout history to make it easier recognizable. The building of Samsung Sanghoe in Daegu in the 1930s Samsung electronics headquarters Samsung group Headquarters

  5. Role of Technology during Global Expansion http://www.youtube.com/watch?v=igcLblC6jp8 • Samsung basically relied on television commercials to advertise their products. They usually advertise on the newest ways possible like on Facebook , cinemas and some product placement meaning they show their brand within movies, shows and music videos. Throughout history, Samsung had advertisement in all media types like radio, TV, social networking sites and magazines.

  6. How Did It Become Successful? • Samsung started making semiconductors then they diversified into industry and electronics in the 1970s, then entered the global marketplace in the 1980s. Through the early 1990’s Samsung was competing in a tech changing world and remained dedicated to providing world-class products. In 2000s. they became one of the pioneers of the digital age, constantly inventing new ideas and methods for electronic appliances. That’s how they became successful, aside from the advertisements.

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