National Agricultural Marketing Council

1. National Agricultural Marketing Council Market Driven Production Pays!

2. NAMC Business Plan 2005/2006 Presented by: Dora Ndaba (Vice-Chairperson) Peter Dall (Council Member)

3. PROGRAMME 1 COUNCIL

4. INFORMATION AND KNOWLEDGE MANAGEMENT MEASURABLE OBJECTIVE • Supply of marketing information to enable farmers to make informed business decisions. FOCUS • Emerging black farmers in all provinces. TARGET • To register 15 000 farmers as direct recipients of information and send information to them using different communication methods. IMPACT • Farmers will become knowledgeable about markets and will be able to make informed business decisions.

5. HUMAN RESOURCE DEVELOPMENT MEASURABLE OBJECTIVE • To build capacity within the organisation in order to improve service delivery. FOCUS • To train and develop Council members and staff in various skills TARGET • To train all Council and staff in governance, leadership, management and technical skills. Number of Council members / staff trained, costs incurred, as well as time spent on training.

6. IMPACT • Improved service delivery. • Competent and motivated human resource capital. • Awareness of compliance requirements.

7. OUTREACH PROGRAMME MEASURABLE OBJECTIVE • To promote equitable participation in the agricultural production/marketing chain. FOCUS • To create an awareness of the agricultural marketing environment, focusing on the emerging sector. TARGET • To visit all nine provinces and hold 4 (four) workshops in each with a view to reach 36 000 farmers. IMPACT • Informed and market orientated farmers. • Government will be informed about real issues on the ground.

8. PROGRAMME 2FIELD CROPS

9. FOOD PRICE MONITORING MEASURABLE OBJECTIVE • Assessment of the behaviour of basic food price movements in order to inform the government and the general public. FOCUS • The focus of the study would be selected grocery retail outlets in urban, peri-urban and rural areas in the nine provinces. TARGET • Food price data will be recorded every month at 10 selected price monitoring points in each of the nine provinces.

10. IMPACT • Consumer awareness of food prices will be improved. • Competitive food pricing by food outlets will be stimulated. • Government intervention and food security programme will be better informed.

11. SORGHUM INDUSTRY MEASURABLE OBJECTIVE • An understating of the South African Sorghum Industry throughout the entire value chain from production to consumption. FOCUS • The focus of the study will be on role players in the sorghum industry: producers, processors, retailers and consumers. TARGET • To engage stakeholders in the sorghum industry and produce a report by December 2005. IMPACT • Better informed, organised and functional sorghum industry.

12. MONITORING OF AGRICULTURAL INPUT COSTS MEASURABLE OBJECTIVE • Knowledge of cost of agricultural inputs as well as understanding of agricultural terms of trade (the relationship between input costs and output prices). FOCUS • This study will be conducted twice a year; first before planting season of winter crops and again before planting season of summer crops. The study will be conducted on machinery and seasonal consumables) agricultural inputs such as fertilizers, seeds, insecticides, herbicides, feeds, packaging and labour. Five monitoring points will be sampled per province.

13. TARGET • Engage input suppliers, in all provinces, on prices of agricultural inputs and produce two reports per year one before winter planting season and another before summer planting season. IMPACT • Knowledge of input costs will enable farmers to make better and informed decisions as well as embarking on proper planning for the next production/planting season. Buyers of agricultural inputs may demand competitive prices.

14. PROGRAMME 3 HORTICULTURE

15. CUT FLOWERS MEASURABLE OBJECTIVE • An understanding of the constraints and opportunities with regard to market access for small-scale cut-flower producers. FOCUS • To study the marketing of the cut flowers by small-scale producers with a view to identifying constraints and opportunities. TARGET • To engage small scale producers and other role players in the cut flower industry. IMPACT • Better informed role-players regarding problems and opportunities facing small-scale cut flower producers.

16. SURPLUS IN THE WINE INDUSTRY MEASURABLE OBJECTIVE • An understanding of the impact of surplus production on the wine industry. FOCUS • To study the impact of surplus production on the wine industry. TARGET • To engage producers, wine cellars, cooperatives and other role-players involved in the production and marketing of wine in South Africa. IMPACT • Better informed role-players regarding the possible impact of surplus production on the wine industry.

17. STATUTORY LEVIES MEASURABLE OBJECTIVE • An understanding of the possible implications and feasibility of introducing a variable statutory levy system for certain industries. FOCUS • To study the feasibility and possible impact of the introduction of variable statutory levies TARGET • To highlight the implications and feasibility of a possible variable statutory levy. IMPACT • Better informed role-players regarding the impact and feasibility of a variable statutory levy.

18. PROGRAMME 4 LIVESTOCK SECTION

19. STATUTORY MEASURES MEASURABLE OBJECTIVE • To promote the objectives of the Marketing of Agricultural Products Act through the implementation of statutory measures. FOCUS • To investigate new statutory measure applications, review existing statutory measures in place and review the use of funds against conditions of approval. TARGET • To engage with administrators of statutory measures, applicants for statutory measures, directly affected groups, objectors against statutory measures as well as other relevant role-players, including government structures.

20. IMPACT • Improved operations within the relevant industries that applied for statutory measures. • Improved management of industry affairs. • Promotion of participation of black farmers.

21. GAME SECTION 7 COMMITTEE MEASURABLE OBJECTIVE • A understanding of the constraints and opportunities in the game industry. FOCUS • To study the marketing of game by focusing on industry structures, performance behaviour and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET • To engage with the different role-players in the game industry and government structures. IMPACT • Role-players and Government will be better informed about the industry.

22. STUDY OF AQUACULTURE PROJECTS MEASURABLE OBJECTIVE • An understanding of the aquaculture industry in the Limpopo, North West, Gauteng and Mpumalanga Provinces. FOCUS • To study the marketing of aquaculture products by focusing on aquaculture enterprises, industry structures, conduct, performance and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET • To engage with aquaculture producers, including those who received grants from the relevant Provincial structures, and also to engage with governmental structures and the private sector. IMPACT • Role-players and Government will be better informed about the aquaculture industry.

23. PIGGERY MEASURABLE OBJECTIVE • To conduct a study to identify opportunities and constraints in the pig industry with a view to broaden participation by black role-players. FOCUS • To study the marketing of pigs by focusing on industry structures, performance behaviour and participation by blacks with a view to identifying problems and opportunities to promote efficiency and broader participation. TARGET • To engage with pig producers, with governmental structures and the private sector to create an enabling environment for pig farmers. IMPACT • Role-players and Government will be better informed about the pig industry.