National Agricultural Marketing Council

1. National Agricultural Marketing Council Annual Report 2012/2013 Confidential

2. Vision, Mission and Core principle Vision • Strategic positioning of agriculture in a dynamic global market Mission • To provide agricultural marketing advisory services to key stakeholders in support of a vibrant agricultural marketing system in South Africa. Core Business Principles • Integrity • Assertive • Collaborative • Service Excellence • Fairness • Objective • Innovative

3. Legislative Framework • The NAMC was established in terms of sections 3 and 4 of the Marketing of Agricultural Products Act, No. 47 of 1996 (hereinafter referred to as the MAPA) as amended by Act No. 59 of 1997 and Act No. 52 of 2001. The NAMC advises the Minister of Agriculture, Forestry and Fisheries regarding; • Agricultural marketing policy and its application, • The coordination of agricultural marketing policy in relation to national economic, social and development policies and international trends and developments, • The possibilities for promoting the objectives of the MAPA, mentioned in section 2 (2) of the MAPA, and • The effect that marketing of products has on the objectives mentioned in section 2 (2) of the MAPA.

4. Strategic Outcomes Oriented Goals • Goal Statement To provide agricultural marketing advisory services to key stakeholders in support of a vibrant agricultural marketing system. • Strategic Objectives • Increasing market access to all market participants • More efficient marketing of agricultural products • Increased export earnings from agricultural products • Enhanced viability of agricultural sector

5. Corporate Governance • Council Committees • Audit and Risk Committee • Human Resources and Remuneration Committee • Risk Management Committee • Management Committee • NAMC Divisions • Markets and Economic Research Centre • Statutory Measures • Agribusiness Development • Agricultural Trusts

6. Council Members • Mrs. Msimang (Chairperson) • Ms. Marie Van Der Merwe • Mr. Andries Cronje • Ms. Thami Zimu • Dr. Litha Magingxa • Dr. John Purchase • Ms. Mina Gill • Mr. Andrew Young

7. AGRIBEE Threshold Study • Special Project • NAMC was appointed to review the AGRIBEE Sector Codes Threshold, • The study objective was to review of the thresholds for Qualifying Small Enterprises (QSEs) and Exempted Micro Enterprises (EMEs) contained in the AgriBEE Transformation Charter for the purpose of the AgriBEE Sector Codes. • The final report was presented to DAFF in July of 2013.

8. Recommendations

9. Pre- determined Objectives

10. Markets and Economics Research Centre Linking Farmers to Markets

11. Trade Focus Area

12. Trade Focus Area

13. Agro-Food Chains

14. Agro-Food Chains

15. Statutory Measures

16. Summary of statutory measures applicable in South Africa 2012/2013

17. Summary of statutory measures applicable in South Africa 2012/2013

18. Summary of statutory measures applicable in South Africa (cont...)

19. FUNCTIONS FINANCED THROUGH STATUTORY LEVIES 2012/2013

20. One of the development scheme NAMC designed and developed Top left: Vineyard scheme origins Top Right: Farmers Harvesting Bottom Right: Delivery to markets

21. Sweet potatoes scheme • The NAMC collaborated with the ARC and PPECB on the facilitation of sweet potato development scheme in Limpopo province • The scheme was designed to link 100 small scale sweet potato growers with markets • The scheme operates on a 1 117 ha irrigation scheme in Tshiombo in Thohoyandou • The NAMC is providing marketing opportunities and the ARC is assisting with technical support • The support to this growers will continue into the following financial year.

22. Training • During the 2012/2013 financial year the NAMC facilitated 4 training programmes to capacitate the producers to operate their businesses successfully • One of the training courses was tailor-made for women entrepreneurs Agribusiness Training course for Women • The NAMC hosted a three day training course for 32 women entrepreneurs • The objective of the course was to capacitate women entrepreneurs through • marketing, financial and strategic management • The NAMC collaborated with • provincial department, Land Bank, South African Women Entrepreneur Network, Cornell University and Buhle Farmers Academy

23. Quality Assurance Training • Thirty-two growers attended the NAMC facilitated training course on food safety • The training was held in Limpopo province on the farms of the growers • The NAMC collaborated with industries and the Limpopo department of Agriculture • The training focused on • Product quality; • Responsible use of pesticides and • General Agricultural Practices

24. Export Programme • During the 2012/2013 financial year, the NAMC collaborated with its industry partners and international organisations to support emerging producers to export their products Below are some of the highlights • The NAMC collaborated with Subtropical Association, IDC and Limpopo agriculture to support macadamia growers • 14 growers were targeted in Vhembe districts • The growers were supported with technical interventions to produce good quality products • Markets were sourced internationally through export agents

25. Industry Trusts • Industry Trusts submitted reports on their performance • Report was submitted to Minister • Mohair Trusts: Sarah Louw term expired and was replaced by Mr Thukelo Mashologu • Capacity Training Programme conducted for 26 Ministerial Trustees

26. Employment Equity • NAMC Demographics • 9 Senior Managers (17%) • 2 Senior Researchers ( 3%) • 8 Senior Economists (15%) • 7 Economists (13%) • 28 Support Staff (52%) • Total Staff • 17 BLACK FEMALE (31%) • 9 WHITE FEMALE (17%) • 24 BLACK MALE (44%) • 4 WHITE MALE ( 8%)

27. Finance & Administration Financial Overview

28. Statement of Financial Performance for the year ending 31 March 2013

29. Expenditure Categories: 31 March 2013:

30. Expenditure per category as a percentage of total expenditure: 31 March 2013: Cont’

31. Expenditure trends per programme:

32. Expenditure trends per programme:

33. Statement of Financial Position

34. Conclusion • The NAMC Council humbly submits this report as the true state of affairs for the 2012-13 Financial Period.

35. Thank You NAMC ANNUAL Report 2012-13