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About Facebook and Defence

About Facebook and Defence. Lucy Merlino 11 November 2010. Social media policy Facebook presence Finding them Found Army, Navy & Air Force. Social Media Policy. No specific policy on social media DI(G) Admin 8-1 Public comment and dissemination of information by Defence members

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About Facebook and Defence

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  1. About Facebook and Defence Lucy Merlino 11 November 2010

  2. Social media policy • Facebook presence • Finding them • Found • Army, Navy & Air Force Lucy Merlino

  3. Social Media Policy • No specific policy on social media • DI(G) Admin 8-1 Public comment and dissemination of information by Defence members • Operational Security guidelines Lucy Merlino

  4. Finding Defence on Facebook • No list of official sites • Searching issues • Australian Army • Community Pages – auto created • Difference between group & page • Official versus non-official • Said they were official • Refered to DI(G) ADMIN 8-1 • Had a defence email address (groups only) • Found: • 4 official groups • 37 official pages – mainly RAAF • 97 unofficial groups • 24 unofficial pages Lucy Merlino

  5. 73,045 likes 4,889 likes 7,440 likes Lucy Merlino

  6. Finding Overview • Army wall tends to concentrate on the Middle East operations • More serious overtones • Very active discussion board – more social • Navy wall has more social feeling • people posting about their experiences • Navy admin – question of the day: care package, documentary • Lots of posts by people • Very active discussion board • RAAF wall tends to link more to other sites • No discussion board • Not many posts by others Lucy Merlino

  7. Wall postings (1) • Postings 18 – 31 October – 2 weeks Lucy Merlino

  8. Postings by ADMIN and Others Lucy Merlino

  9. What are ADMIN posting about? • All Admin • on this day, news and media releases, • Army Admin (35 posts) • Operations and exercises • AWM activities • Navy Admin (16) • photos and videos loaded onto YouTube, Flickr and albums, and • question of the day • Air Force (59) • Operations and exercises, • TV episodes and media interviews, • photos & videos posted on other RAAF Facebook pages, • Super Hornet Lucy Merlino

  10. What are people posting about? • Army (62) • queries • requesting information (mainly on recruitment and assessment) • tribute to army and soldiers • Navy (49) • queries, • requesting information (half of these on recruitment and assessment) • comments on personal and navy events • Air Force (10) • photos (links and actual) • tributes Lucy Merlino

  11. Reaction to posts Lucy Merlino

  12. Thank you! Lucy Merlino

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