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Online Industry Market Research

Online Industry Market Research. Presented by Janet Harrah, Director. Center for Economic Development & Business Research, Wichita State University. Homework Assignment. Data Pitfalls. Part 2. Evaluating the Accuracy of Online Information.

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Online Industry Market Research

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  1. Online IndustryMarket Research Presented by Janet Harrah, Director Center for Economic Development & Business Research, Wichita State University

  2. Homework Assignment Data Pitfalls

  3. Part 2. Evaluating the Accuracy of Online Information

  4. "You may have heard that 'knowledge is power,' or that information, the raw material of knowledge, is power. But the truth is that only some information is power: reliable information" • -Robert Harris

  5. Question 1. Who? • What organization or individual is responsible for site content? • Who published the site? • Is there contact information for the site? • Is this person/organization qualified to publish information? • What additional resource links are used?

  6. Who. The Good, The Bad and the Ugly • What organization or individual is responsible for site content? • http://webs.wichita.edu/?u=cedbr • http://www.gwedc.org/ • http://www.thoughtmechanics.com/ • http://www.building-tux.com/dsmjd/tech/ccw_gun.htm

  7. Question 2. Motivation? • What is the purpose of the site? • Informational / Educational • Persuasive • Sales

  8. Motivation. The Good, The Bad and The Ugly • What is the purpose of the site? • www.census.gov • http://www.wichitakansas.org/ • http://www.democrats.org/ • http://www.gop.com/ • http://www.blackgenocide.com/Planned%5FParenthood%5FKu%5FKlux%5FKlan%5FKKK%5FNazis/

  9. Question 3. Bias? • Does the site information contain opinions or facts? • Who is the intended audience? • What does the site leave out? • Does the site contain advertising/sponsors?

  10. Bias. The Good, The Bad and the Ugly • “Kansas is among the top 10 "sunniest" states in the country with more sunny days than Florida! Wichita averages 128 clear days and 97 partly cloudy days per year, for a total of 225 days of sunshine.” Source: Wichita Chamber of Commerce Source: Weatherbase.com

  11. Question 4. Legal Requirements? • Is the information on the site subject to any legal reporting requirements? • Generally Accepted Accounting Principals (GAAP) • Not the same standards across countries.

  12. Question 5. Limitations? • Dates • Dead links • Confidential information • As a general rule, be very suspicious of any site that contains confidential information!

  13. Data Pitfall Which state has the highest overall tax rate?

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