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RADIO BORDERS

RADIO BORDERS. Rajar Q1 2013. RADIO BORDERS. Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Song you Love’ with a core audience of adults ages 25-44

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RADIO BORDERS

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  1. RADIO BORDERS Rajar Q1 2013

  2. RADIO BORDERS • Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Song you Love’ with a core audience of adults ages 25-44 • 44% of adults in the Radio Borders area tune in to Radio Borders every week, the highest reach profile of any station in Scotland, and over a month this is 61% • Radio Borders reaches 45% of 25-44 year olds in its broadcast area every week • Radio Borders reaches 50% of 15-34 year olds in its broadcast area every week • Radio Borders has a 73.7% commercial market share Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA

  3. THE TRANSMISSION AREA

  4. WEEKDAY LINE-UP ON borders • Keith Clarkson in the Morning 6am-10am • Stuart McCulloch on Mid-Morning 10am-2pm • The Two O’Clock Takeover 2pm-3pm • Paul Brownlee on Drive Time 3pm-7pm • IN:Demand with Romeo 7pm-10pm • Late Night with Gina McKie 10pm-1am

  5. RADIO BORDERS 47,000 Weekly Listeners • RADIO BORDERS REACHES… • 23,000 ABC1 LISTENERS • 24,000 C2DE LISTENERS • 38,000 MAIN SHOPPERS WEEKLY REACH Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA

  6. COMPETITORS WEEKLY REACH Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA, JICREG 01/05/13 Area AIR Base Radio Borders TSA

  7. SHARE OF HOURS RADIO BORDERS TSAALL COMMERCIAL RADIO LISTENING Source; RAJAR period ending 31st March 2013 based on the Radio Borders TSA and 12 month reporting period

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