1 / 8

RADIO BORDERS

RADIO BORDERS. Rajar Q2 2014. RADIO BORDERS. Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Songs you Love’ with a core audience of adults ages 25-44

manoush-jasmine
Download Presentation

RADIO BORDERS

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RADIO BORDERS Rajar Q2 2014

  2. RADIO BORDERS • Radio Borders broadcasts to the Scottish borders and Northumberland playing ‘More of the Songs you Love’ with a core audience of adults ages 25-44 • 54% of adults in the Radio Borders area tune in to Radio Borders every week, the highest reach profile of any station in Scotland, and over a month this is 72% • Radio Borders reaches 62% of 25-44 year olds in its broadcast area every week • Radio Borders reaches 60% of 15-34 year olds in its broadcast area every week • Radio Borders has a 74.5% commercial market share Source; RAJAR Q2 2014 ending Jun 2014 based on the Radio Borders TSA

  3. THE TRANSMISSION AREA

  4. WEEKDAY LINE-UP ON borders • Keith Clarkson in the Morning 6am-10am • Stuart McCulloch on Mid-Morning 10am-2pm • Old School Anthems 2pm-3pm • Paul Brownlee on Drive Time 3pm-7pm • IN:Demand 7pm-10pm • Late Night 10pm-1am

  5. RADIO BORDERS 59,000 Weekly Listeners • RADIO BORDERS REACHES… • 21,000 ABC1 LISTENERS • 38,000 C2DE LISTENERS • 49,000 MAIN SHOPPERS WEEKLY REACH Source; RAJAR Q2 2014 ending Jun 2014 based on the Radio Borders TSA

  6. COMPETITORS WEEKLY REACH Source; RAJAR Q2 2014 ending Jun 2014 Base: Radio Borders TSA Newspapers Source: JICREG 1/10/2013

  7. SHARE OF HOURS RADIO BORDERS TSAALL COMMERCIAL RADIO LISTENING Source; RAJAR Q2 2014 ending Jun 2014 based on the Radio Borders TSA

More Related