Maximize returns from the Event and Conferences leveraging BizKonnect

1. leverage BizKonnect for Event campaign

2. Set up meetings for a conference/event • BizKonnect can help you set up meetings in the conference you plan to attend. • You will have confirmation emails from the person whom you are meeting with the convenient schedule. • BizKonnect will provide connection and latest business insights for each of the individual for whom the meeting is set. • Increase your ROI from the conferences and events by meeting more and relevant attendees….and talk with them leveraging references and Insights.

3. Step I–Potential attendee list in line with your target audience

4. Step 2- Personalized email campaign Hi Antti, Hope you are doing well. Considering that UkkoMobile is participating at MWC 2015, I would imagine that you might also be planning to participate at MWC 2015. For quick introductions, I head the marketing function for <ABC Corporation> which is the operations and transformation arm of <ABC Corporation>. We provide leading business transformation, managed network operations, network outsourcing and consultancy services to telecom companies and large enterprises around the world. At MWC this year, we are inviting select thought leaders like yourself for discussions around the key trends that are driving Efficiency Innovations in our industry and to share mutual experiences regarding the need for Operational Transformations. We believe these interactions with industry leaders, innovators and veterans like yourself will be of strategic importance to the future growth together. Let me know your availability for MWC 2015, so that I can block your calendar with the <ABC Corporation> management. Looking to forward to hear from you. Thanks and regards, XYZ

5. Step 3 - Periodic follow ups Hi Wilfred, Following up on my previous email just in case you missed it. I came across your profile while exploring the potential attendees of MWC 2015. I head the marketing department and thought of reaching out to you to request an interaction with the <ABC> management team. We believe these interactions with the industry leaders like yourself will be of strategic importance to the future growth together. Let me know your availability for MWC 2015, so that I can block your calendar with the <ABC> management. Looking to forward to hear from you. Thanks and regards, XYZ

6. Step 4 – Expect Meeting responses “I will be in Barcelona next week and if you send to me the booth location so I will pass by.thank you for your information.” – CTO “We can offer 2 options to meet, both options are on March 2nd: either 04.00 pm or 05.00 pm” - Group Chief Strategy officer “Please let us know, if one time window could be possible for you.” Thank you for your note. Unfortunately, I will not be attending MWC this year. Nevertheless, we will have key members attending the event from <ABC>. I have copied in <ABC> who heads our marketing division. He would be the right person to talk to about this. Chief Commercial Officer “Thanks for your mails. The agenda for MWC was already too full for a short stay (2days) . We can still organize a business meeting/ call at a later stage. Do you have teams in Paris or in Johannesburg I could meet?” –Vice President MVNO and VISP

7. Step 5 - Reminders for confirmingmeeting just before or during the event Hi Anthony, Hope you are doing well and having a good time at MWC 2015. This is a gentle reminder for the meeting with ABC Management team which is scheduled at “ABC - Room 3 Hall 2 - H26; noon - 12:50 p.m.” In case of queries, please contact me at 0034-**********. Looking forward to our meeting. Thanks and regards, XYZ

8. Step 6 - Executive Insights for the meeting responses

9. Executive Insights before meetings

10. Step 7-Post event follow up–Non attendee Dear Malin, Hope you are doing well. We missed you in Barcelona, but would definitely like to share some insights from our conversations at MWC 2015. We had several interesting conversations with industry leaders like yourself on topics related to growing OTT ecosystems, transformational initiatives required for CSPs to stay ahead, strategic partnerships and expanding scope of next generation managed services. We would really like to engage in similar conversations with you and we know that Barcelona is not the last frontier. In the weeks to come, while we explore a possibility to schedule a meeting with you and our regional teams, I am delighted to share with you a copy of an interesting research from Gartner, which analyses top disruptive trends shaping the future of our business, corresponding opportunities and challenges facing our industry. I would believe you will find these strategic insights very valuable. You may fetch your copy from the link below. http://xyxz.com/gartner/ I look forward to our future conversations and would really like to hear back from you. Thanks and regards, XYZ

11. UST Case Study Representative Success Story - TelecomTop global telecom services company Company Profile • Leading Telecom transformation services company providing business transformation, telecom BPO and consultancy services to telecommunication companies around the world. • Targeting global Telco's across the world • 4000+ employees • Global Sales team of 20+ sales executive across the world • Marketing team of 10 executives Challenges • Lack of meaningful meetings for top executives during previous MWC Barcelona event • Low number of targeted visitors into MWC event booth • Targeting top management of global Telco’s with complex management structure across multiple subsidiaries • Setting the appointments needed multiple follow ups and nurturing due to packed calendars and travel schedules Solution – BizKonnect, actionable sales intelligence with assisted service • The client engaged with BizKonnect to execute email campaign in order to set meetings for top executives during world Mobile World Congress Barcelona - 2015 • This included building list of probable attendees to the event with there contact information, executing email campaign, setting appointments and providing insights during in person meetings • Personalized campaign for setting appointment with top executives during events

12. UST Case Study Representative Success Story - Telecom Continued Benefits Achieved • Over 20 meetings with relevant authorities (CXO / VP) confirmed for the event with a month long campaign • Meeting insights were provided that gave details of connection points, organizational chart and pain point indicators within the organization. This made the meetings more effective. • Over 1000 probable attendees where approached with personalized messaging. This resulted in higher and better quality foot fall in the booth • The campaign generated over 90 warm connections which were nurtured to leads for the sales person for the specific geography. • Further campaigning was done for leads who did not attend the conference with white papers around the conference topic. This generated additional leads. “ “ • We had a great success at the < xxxx> event. We could achieve more than 25 meetings in our hospitality suite with the CXOs of our prospects. I have been impressed with the insight based personalized email campaign of BizKonnect. It has yielded amazing responses that too from the senior executives of big companies. I would always prefer them over the traditional cold campaign agencies. It not only generates meetings at events but helps to nurture those relationships and convert the warm prospects into the Sales ready leads General Manager Marketing Near-Shoring

13. Critical dependencies • You will need to provide us the following • Hunting email id for using for the email campaign • Target authority and target company definition to make the process effective • Details of your availability during the event to help us with scheduling meetings • Additional collaterals that can be used during post event nurturing campaign

14. Pricing • Pay for only positive meeting responses • $350 per meeting response generated during the campaign • Additional benefits • Complete potential attendee list that can be re-used for future campaign. • Executive Insights report delivered before the meeting to make the meeting more effective. • Backend support during the event in terms of sending meeting reminders.

15. Global Clients – US, Europe and APAC

16. Let us get maximum ROI from attending the event !Thank You