Joseph A Girouard Discusses the Top Five Digital Marketing Trends You Cannot Ignore In 2020-21

1. Joseph A Girouard Discusses the Top Five Digital Marketing Trends You Cannot Ignore In 2020-21 We live in a time when consumer behavior is hard to predict, hence, marketers just cannot afford to bury their heads in the sand hoping the educated guesses & old methods to work forever, says Joseph A Girouard, a well-known Boston based digital marketer with over twenty years of industry experience. He has shared below the top five trends that will drive the digital marketing strategies of businesses in 2020-21 and the next couple of years. Artificial Intelligence (AI): If you have not realized it, 2020-21 is the time when a large percentage of people will wake up to the dominance of AI. Analyzing consumer behavior & search patterns and utilizing data from various social media platforms as well as blog posts is one of the ways Artificial Intelligence can help businesses understand how their potential customers find their products/services. Programmatic Advertising: Programmatic advertising refers to using Artificial Intelligence for automating ad buying so that businesses can target more specific audiences. Real-time bidding, for instance, is a type of programmatic ad buying. This kind of automation is faster and more efficient, & results in higher conversions & lower customer acquisition cost. Chatbots: Chatbots will continue being an important part of digital marketing in 2020-21, says Joseph A Girouard. These are AI-based and use instant messaging for chatting with your customers/site visitors round the clock in real-time. Visual Search: According to Joseph A Girouard, 2020-21 will see an increase in the number of people using visual search instead of typing a description into Google to get information about an item. In order to leverage visual search, businesses must add high-quality images tagged with descriptive keywords, set up the option of an image search into their online inventory, and (if their target market uses Pinterest), they can consider advertising on this platform as well. Interactive Content: Interactive content includes anything that users can click on, swipe on, or interact with online. So, if businesses in 2020-21 really want to engage their potential customers, they must invest in all types of interactive content, such as 360-degree videos, quizzes, polls, etc.