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The Founding Fathers

The Founding Fathers. Fast Food Nation Chapter 1. Quotes. “The harder you work, the luckier you become.” “People with cars are so lazy they don’t want to get out of them to eat,” said Jesse G. Kirby, founder of an early drive - in restaurant

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The Founding Fathers

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  1. The Founding Fathers Fast Food Nation Chapter 1

  2. Quotes • “The harder you work, the luckier you become.” • “People with cars are so lazy they don’t want to get out of them to eat,” said Jesse G. Kirby, founder of an early drive - in restaurant • “My whole philosophy is – never give up. The word ‘can’t’ should not exist…” Carl Karcher

  3. Carl N. Karcher • Fast food industry pioneer • Moved from Ohio to Southern California in 1937 • American dream • In 1945, he opened his first BBQ restaurant • WWII increased business and economic prosperity

  4. Effects of Automobile • California’s love of the automobile changed what America looks like and what America eats • “Circular meccas of neon” were designed to be easily spotted from the road • Arab oil embargo of 1973 was a threat to fast food industry because of gas shortage • Long lines at gas stations • Architecture had to catch the eye of drivers on the road • Bright colors, decorations, costumes

  5. The First Drive-Ins • In most of the US, drive-ins were seasonal • In Southern California, drive-ins never closed • Popular with youth of Los Angeles • Started by “door-to-door salesmen, short-order cooks, orphans, and dropouts, by external optimists looking for a piece of the next big thing”

  6. McDonald’s • “McDonald’s Famous Hamburgers” • Richard and Maurice McDonald moved to California from New Hampshire, hoping to find jobs in Hollywood • Opened 1st drive-in in 1937 • Reopened in 1948 with new equipment • Increase speed, lower prices, more sales

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